Social Media and Government:

New Tools for New Times

Social Media in SandyPretty moderate user of social mediaCurrently use FacebookLooking to start Twitter account soon

How we beganStarted Facebook “test” page in January of

2010.Had 76 fans after first day of fan page being

createdSwelled to over 1,000 fans within two

weeks.

New policyDecentralized policy on who can update the

Facebook siteCentralized policy on how many Facebook

pages are associated with the CityPolicy governing what will be posted

Time CommitmentAdditional item to update and monitor

New method for public noticesCity Facebook page has had almost 37,000

views since its inception

Public Forum AnnouncementsUsing social media as method for public

announcements (Budget Committee) Recruitments

Method for encouraging local talent Emergency Updates

Wind Storm 2011

Keeping current on updates without inundating “fans” with informationTime commitments from staff to monitor

and update all social media outlets Adhering to state statutes regarding

records retentionDept. of Administrative Services has great

guidelines on this website:http://oregon.gov/DAS/EISPD/EGOV/BOARD/social_networking_guide/index.shtml

Control over public commentsSandy’s experience with allowing comments

RelevancyHow long will some of the current social

media outlets be popular or relevant

Determine who will update and monitor the outlets that you use

Develop policy for use How many social media outlets will you

use? Make sure you are ready to go live with

your social media site.

1 second ago · Like · Comment  · Share

Social Media and Government:

New Tools for New Times

Charlie Bush and 3 others like this presentation