@normanliang
The Business of Apps
@normanliang March 1, 2012
@normanliang
About GetJar • 2 Billion Downloads
• Millions of People and Devices • Hundreds of Thousands of Apps and Developers
@getjardev
About Us: • GetJar has 60 people, with
offices in San Mateo and London.
• Backed by Accel and Tiger Global.
@normanliang
You Can Learn
• How To Speak Product • How To Speak Business • How To Grow Your App
The App Business Growth A Better Product A TechCrunch Article
Source: beyondvc.com
@Getjardev @normanliang
As the Developer How long will this take Is this what you want Why we shouldn’t do it
Source: Worldclassrd.org
@Getjardev @normanliang
The Constant Dilemma
Developer • I just want to code • I don’t understand why • It’s not in this sprint
Product • How long will it take • It looks pretty simple • Where are we with this
project
• @Getjardev • @normanliang
@normanliang
The Business View
• Growth is important • Users validate the needs • Revenue gets you more help
@Getjardev
@normanliang
An Online View
• How many of our users are on mobile? • Does our business model fit here? • Are we using the right partners and
channels?
@Getjardev
@normanliang
What Can You Do?
• Think about the design • Prepare a plan • Understand the business
@normanliang
Setting the Stage
• Agree on the Goals • Agile Development • Measure the Results
Average lifetime revenue is $25,000 per app
@normanliang
Consumer purchase experience Build The Funnel
Spend 200 Gold from wallet balance, shared across the GetJar ecosystem
Download from Android Market and earn 30 Gold
Earning notification returns consumer to your app
@Getjardev
@normanliang
See the Next Step
12
Download GetJar Rewards app from Android Market and earn 100 Gold
@normanliang
Check the Functionality
Will this work?
If I click here, this should happen.
@Getjardev
@normanliang
Make It Happen
@getjardev
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