SOLOMO: SOCIAL-LOCAL-MOBILE THE NEWEST TREND FOR

MARKETING

By: Janna UlitK31

SMARTPHONES’ EVOLUTION CELLPHONES DRASTICALLY CHANGE

BEFORE:

CELLPHONES WERE FOR TEXTING AND CALLING

NOW:

LEVER FOR CALLING CUSTOMERS TO COME TO YOUR BUSINESSES

SMARTPHONES IS THE TREND NOW EXPECIALLY FOR BUSINESSES.

CONSUMERS WANT EVERTHYING ON-THE-GO. WHILE WAITING FOR THE TRAIN,

CONSUMERS SHOP ONLINE OR BUY THEIR GROCERIES ON THE INTERNET.

THEREFORE…INNOVATE AND BE SOLOMO!

SOLOMO’S DEFINITIONSOLOMO (SOCIAL-LOCAL-MOBILE) refers to a more mobile-centric version of the addition of local entries to search engine results. It is a new marketing strategy.

“CONSUMER PERSPECTIVE:integration of one’s social media and physical location in mobile phones.

BUSINESS PERSPECTIVE:SoLoMo represents an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media.” –Jacey Gulden

HOW DOES SOLOMO WORK? CONSUMER DRIVE ACTIONS

MOST PEOPLE, THEY CHECK ON THE REVIEWS OF THE A CERTAIN PRODUCT OR SERVICES EVEN THEIR PRICES OR FIND NEW PLACE TO DINE IN. TO BE ABLE TO BE FOUND BY POTENTIAL CUSTOMERS YOU MUST BE EASILY FOUND ON MOBILE PHONES AND THE INTERNET AND ALWAYS GIVE BEST QUALITY OF SERVICE TO BE ABLE TO HAVE A CONSTANT INCREASING GOOD FEEDBACKS ON THE INTERNET AND CAN BE EASILY FOUND ON THE INTERNET.

MOBILE APPS DRIVE OPPORTUNITIES

ANOTHER TREND TODAY IS THE USE OF MOBILE APPS SUCH AS FOURSQUARE, YELP, WHERE, FACEBOOK AND OTHERS. THIS IS AN ACCESS TO PEOPLE TO BE ABLE TO POST THEIR FEEDBACKS, RATE, LOCATION, PRICES, CHECK-INS AND OTHER PEOPLE CAN SEE AND CHECK WHAT THESE PEOPLE POSTED AND WHERE THEY ARE CURRENTLY EATING AND HOW DID THEY LIKE THE PRODUCT.

WHAT ARE THE IMPLICATIONS/EFFECTS DOES IT BRING TO E-COMMERCE? SMARTPHONES GIVE IMPACT IN BUSINESSES

TODAY HAVING THIS INTEGRATED WITH THE INTERNET AND SOCIAL MEDIA.

BUILD CUSTOMERS THROUGH COMMUNICATION!

HAVE A CONSTANT CONNECTION BETWEEN YOU AND YOUR CUSTOMERS.

MAKE THEM YOUR NEW MARKETING CHANNEL.

WHAT ARE THE IMPLICATIONS/EFFECTS DOES IT BRING TO E-COMMERCE? A lever for businesses to help them

emerge into the trend of ecommerce.

Another is this makes physical stores to become a type of bricks and click business.

Broadens your market.

HOW DO YOU SEE THIS TREND IN THE NEXT 2 YEARS? SMARTER EXPERIENCES

MORE SMARTERS APPS WILL BE DEVELOPED.

ADVANCED WAYS OF ADVERTISING SUCH AS 3D.

A SHIFT FROM TWO-SIDED PLATFORM (BUY & SELL) TO MAKERPLACE (CREATE, BUY & SELL).

HOW DO YOU SEE THIS TREND IN THE NEXT 2 YEARS? ONLINE BUSINESS

PLATFORM WILL EXPAND

ACCESSIBILITY TO OTHER DISTANT MILES AWAY OF CUSTOMERS WILL INCREASE.

GOVERNMENT INTERVENTION

TAX WILL BE IMPLMENETED TO ONLINE BUSINESSES.

REGISTRATION OF BUSINESS PERMITS WILL BE NEEDED.