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SAScon inspired overview of the Social Local and Mobile trends and how they might impact professional service......plus a little future gazing at Google TV and Project Glass
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of consumers have followed a brand via social media to get more information
of brand community members said it made them more loyal as customers
of brand community members would recommend it to friends or family
End user Customer
Service
Education and knowledge
sharing
Recruitment New Business
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User Behaviour EU5 UK
Used Smartphone 45.2% 52.6%
Used App 39.2% 49.8%
Used Browser 39.2% 50.6%
Played Games 28.1% 35.4%
Send Text 84.5% 91.8%
Listened to Music 27.5% 27.4%
Used Social network site 26.4% 38.0%
Comscore MobileLens Jan 2012
Source: IAB March 2012
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2011 2012 2013 2014 2015 2016
£ millions
FirstPartner UK Mobile Ad Spend 2012 to 2016
Messaging
Mobile Content
Search
Display
£449m
£727m
£962m
£1088£1185m
copyright FirstPartner 2012www.firstpartner.net
£203m
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Desktop Smartphone Tablet
Q1 2012: E-Commerce AOV
Q1 2012 AOV
28
29
