8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
1/16
Social Networking Sites (SNS ) a
Successful Business Tool
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
2/16
The value of a network increases exponentially
with the number of parties connected to that network.-
Bob Metcalf inventor of Ethernet & founder of 3 COM.
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
3/16
Social Networks
A social networkis a
description of the
social structure between actors, mostly
individuals or
organizations.
It indicates the ways in which
they are connected
through various social
familiarities ranging
from casual
acquaintance to
close familiar bonds.
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
4/16
SNS
blogs
wikis
Google Apps
Myspace
Web 2.0
Web
Conferencing
SharePoint
Flickr
Orkut
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
5/16
Social Network Structures is growing
Sharing
Collaboration
Networking
Communication
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
6/16
SNS
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
7/16
Objectives
The overall aim is to study electronic
surveillance on social networking sites that
are used by people. The influence of SNS on
their professional life and how its improvestheir business and relationship.
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
8/16
Data Collection Methods
Data has been collected through primary data
as well as through secondary data.
Primary Data:
Interview
Secondary Data:
Web search, Document Review,
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
9/16
Survey Participant Characteristics
Observations
Male
51%
Female
49%
Marr ed
25%
NMarr ed
75%
Gender
Marital Status
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
10/16
College
Student
48%
Not college
student
52%
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
11/16
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
12/16
Greg Comline, a senior manager at Deloitte
,linkedln is most popular than facebook as the
leading social media site for business for ,
recruitment and across businesses.
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
13/16
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
14/16
Opportunities in Social Media
KnowledgeSharing
Blogs
Microblogs
Ex. Twitter,
Wordpress,Blogger
KnowledgeSharing
Blogs
Microblogs
Ex. Twitter,
Wordpress,Blogger
Life Sharing
Photos
Videos
Ex. YouTube,Flickr
Life Sharing
Photos
Videos
Ex. YouTube,Flickr
SocialNetworking
Connect
Interact
Ex. Facebook,
MySpace
SocialNetworking
Connect
Interact
Ex. Facebook,
MySpace
BusinessNetworking
Connect
Interact
Ex. Linkedin
BusinessNetworking
Connect
Interact
Ex. Linkedin
CommunityBuilding
Collaborate
Collect
Ex. Ning (social
networkingcommunities)
CommunityBuilding
Collaborate
Collect
Ex. Ning (social
networkingcommunities)
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
15/16
Conclusion:
The development of the productive powers of society
alone can form the real basis of a higher form of society- Karl Marx.
SNS is very helpful for people, individuals so as to learn ,
interact and communicate fast in today's globalized era.
The tools allow to chat online, share thoughts using blogs and also to share
videos. Managers can use SNS for effective communication,
mentoring, and to build business relations.
8/7/2019 Social Networking Sites(SNS ) a Successful Business Tool
16/16
Tohelp protectyour privacy, PowerPointprevented thisexternalpicturefrom being automatically downloaded.To download and display thispicture,click Optionsin the MessageBar, and then click Enableexternalcontent.
Thank you,
Presented by,
Prof. Priyameet KaurKeer,
Department of Management Studies
Guru Nanak Institute of Engineering & Technology