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Social Networking Sites (SNS ) a

Successful Business Tool

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The value of a network increases exponentially

with the number of parties connected to that network.-

Bob Metcalf inventor of Ethernet & founder of 3 COM.

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Social Networks

A social networkis a

description of the

social structure between actors, mostly

individuals or

organizations.

It indicates the ways in which

they are connected

through various social

familiarities ranging

from casual

acquaintance to

close familiar bonds.

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SNS

blogs

wikis

Google Apps

FaceBook

Myspace

Web 2.0

LinkedIn

Web

Conferencing

SharePoint

Flickr

Orkut

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Social Network Structures is growing

Sharing

Collaboration

Networking

Communication

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SNS

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Objectives

The overall aim is to study electronic

surveillance on social networking sites that

are used by people. The influence of SNS on

their professional life and how its improvestheir business and relationship.

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Data Collection Methods

Data has been collected through primary data

as well as through secondary data.

Primary Data:

Interview

Secondary Data:

Web search, Document Review,

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Survey Participant Characteristics

Observations

Male

51%

Female

49%

Marr ed

25%

NMarr ed

75%

Gender

Marital Status

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College

Student

48%

Not college

student

52%

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Greg Comline, a senior manager at Deloitte

,linkedln is most popular than facebook as the

leading social media site for business for ,

recruitment and across businesses.

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Opportunities in Social Media

KnowledgeSharing

Blogs

Microblogs

Ex. Twitter,

Wordpress,Blogger

KnowledgeSharing

Blogs

Microblogs

Ex. Twitter,

Wordpress,Blogger

Life Sharing

Photos

Videos

Ex. YouTube,Flickr

Life Sharing

Photos

Videos

Ex. YouTube,Flickr

SocialNetworking

Connect

Interact

Ex. Facebook,

MySpace

SocialNetworking

Connect

Interact

Ex. Facebook,

MySpace

BusinessNetworking

Connect

Interact

Ex. Linkedin

BusinessNetworking

Connect

Interact

Ex. Linkedin

CommunityBuilding

Collaborate

Collect

Ex. Ning (social

networkingcommunities)

CommunityBuilding

Collaborate

Collect

Ex. Ning (social

networkingcommunities)

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Conclusion:

The development of the productive powers of society

alone can form the real basis of a higher form of society- Karl Marx.

SNS is very helpful for people, individuals so as to learn ,

interact and communicate fast in today's globalized era.

The tools allow to chat online, share thoughts using blogs and also to share

videos. Managers can use SNS for effective communication,

mentoring, and to build business relations.

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Thank you,

Presented by,

Prof. Priyameet KaurKeer,

Department of Management Studies

Guru Nanak Institute of Engineering & Technology