SNS MarketingBy Chloe Jefferson

TCOM 2640

What is SNS Marketing?

Social networking site marketing is the process of gaining website traffic or attention through social

media sites. Social media marketing programs usually center

on efforts to create content that attracts attention and encourages

readers to share it across their social networks.

What is a Social Networking Site?

A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Social

networking websites usually have a new user input a list of people with whom they share a connection and then allow the people on the list to confirm or

deny the connection. After connections are established, the new user can search the networks

of his connections to make more connections. A social networking site may also be known as a social website or a social networking website.

Types of Social Media

Professional Vs. General Social media

Ex. Of professional media: Linkedin, Research Gate

Ex. Of general social media: Twitter, Facebook, Tumblr

Characteristics of Social Media

Social Networks Manintenance

ExpandabilitySharing

Identifiability

Social Network Maintenance

Maintaining updates so followers know what your company is up to. Also

allows companies to introduce new and market

existing products.

Expandability

Features available through social networking site and how to make

use of them towards your product.

Ex. Facebook- share or tag ability

SharingQuick and easy way to get information regarding your

product to consumers. Friends on social media may share the same interests. Automatically

creates a niche audience marketing technique.

IdentifiabilityRequired to provide

authentic information to identify individuals. Cannot

hide yourself.Helps companies quickly identify who they want to

market to

Social Media ManagementSocial media is a user-generated

medium.Online medium- only people with

internet access can visit sitesProsumption behavior- combining

production and consumption based on content and production resources.

College students depend on social media as an information source

Revenue Sources of Social Media

Facebook – ADVERTISING, syndication of Facebook user update to search engines and public profiles.

Twitter – ADVERTISING: PROMOTED TWEETS, PROMOTED TRENDS, PROMOTED ACCOUNTS and syndication to search engines.

Linkedin – ADVERTISING, paid subscription and hiring solutions.

Social Media as EWOMEWOM – electronic word of

mouthAny info exchanged among

potential, actual or former customers about a product or

company available to a multitude of people and institutions via internet.

Neutrogena Facebook Marketing Ad

https://www.youtube.com/watch?v=fN-r2b66IGE

Works Cited

http://www.techopedia.com/definition/4956/social-networking-site-sns

http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014

/

http://en.wikipedia.org/wiki/Social_networking_service

http://en.wikipedia.org/wiki/Social_media_marketing

https://www.youtube.com/watch?v=fN-r2b66IGE