vanguardvisionsconsulting.com.au
Allison MillerSalisbury Business & Export Centre
22 May 2012
What is ‘social media’ and how are you using it?
Is social media a fad?
http://www.youtube.com/watch?v=0eUeL3n7fDs
How do you navigate the social media avalanche?
What should we look at first?
Facebook?Twitter?
LinkedIn?YouTube?Blogging?
Others – SlideShare? Flickr? etc
facebook.com
twitter.com
linkedin.com
YouTubeFacebook
youtube.com
http://www.youtube.com/watch?v=5YGc4zOqozo
http://www.youtube.com/watch?v=bot4DrSiQQE
Blogging
Image: 'Blogging For Dummies' http://www.flickr.com/photos/19348052@N00/251789400
wordpress.com blogger.com
Others
slideshare.net flickr.com
What are people saying about your business?
Who’s interacting with you online?
When should you be concerned?
google.com/alerts
google.com/analytics
What should you do?
Up/Cross - Sell
Special Offer
Case Manage
What are the implications?
Resourcing?Security?Privacy?
Social Media Policy?IP?
Digital sovereignty?Others
Is it all worth it?
Volume
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Reach
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Engagement
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Influence
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Share of Voice
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
What are you going to do about getting started?
How do you manage it all?
hootsuite.com tweetdeck.com
vanguardvisionsconsulting.com.au
Allison Miller0400 732 270
twitter.com/vanguardvisionsfacebook.com/vanguardvisions
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