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Facebook! LinkedIn! Twitter! YouTube! … What’s all the fuss about?These highly interactive online social media spaces offer your business great ways of communicating and listening to your existing customers and widening your market share. They also offer the opportunity to attract and retain valuable staff through brand recognition. However, you need to understand the pros/cons of social media, as well as, plan and resource your approach to social media effectively.This presentation covers:• Social Media - a new communications and marketing opportunities for your business• What social media tool is good for what?• Considerations and implications of implementing social media for business• Developing a social media strategy to suit your business needs
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vanguardvisionsconsulting.com.au
Allison MillerSalisbury Business & Export Centre
22 May 2012
What is ‘social media’ and how are you using it?
Is social media a fad?
http://www.youtube.com/watch?v=0eUeL3n7fDs
How do you navigate the social media avalanche?
What should we look at first?
Facebook?Twitter?
LinkedIn?YouTube?Blogging?
Others – SlideShare? Flickr? etc
facebook.com
twitter.com
linkedin.com
YouTubeFacebook
youtube.com
http://www.youtube.com/watch?v=5YGc4zOqozo
http://www.youtube.com/watch?v=bot4DrSiQQE
Blogging
Image: 'Blogging For Dummies' http://www.flickr.com/photos/19348052@N00/251789400
wordpress.com blogger.com
Others
slideshare.net flickr.com
What are people saying about your business?
Who’s interacting with you online?
When should you be concerned?
google.com/alerts
google.com/analytics
What should you do?
Up/Cross - Sell
Special Offer
Case Manage
What are the implications?
Resourcing?Security?Privacy?
Social Media Policy?IP?
Digital sovereignty?Others
Is it all worth it?
Volume
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Reach
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Engagement
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Influence
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Share of Voice
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
What are you going to do about getting started?
How do you manage it all?
hootsuite.com tweetdeck.com
vanguardvisionsconsulting.com.au
Allison Miller0400 732 270
twitter.com/vanguardvisionsfacebook.com/vanguardvisions
