Facebook! LinkedIn! Twitter! YouTube! … What’s all the fuss about?These highly interactive online social media spaces offer your business great ways of communicating and listening to your existing customers and widening your market share. They also offer the opportunity to attract and retain valuable staff through brand recognition. However, you need to understand the pros/cons of social media, as well as, plan and resource your approach to social media effectively.This presentation covers:• Social Media - a new communications and marketing opportunities for your business• What social media tool is good for what?• Considerations and implications of implementing social media for business• Developing a social media strategy to suit your business needs
PowerPoint Presentation
Allison MillerSalisbury Business & Export Centre22 May
2012
vanguardvisionsconsulting.com.au
What is social media and how are you using it?
Is social media a fad?
http://www.youtube.com/watch?v=0eUeL3n7fDs
How do you navigate the social media avalanche?
What should we look at first?
Facebook?Twitter?LinkedIn?YouTube?Blogging?Others SlideShare?
Flickr? etc
Facebook
facebook.com
Twitter
twitter.com
LinkedIn
linkedin.com
YouTube
Facebook
youtube.com
http://www.youtube.com/watch?v=5YGc4zOqozo
http://www.youtube.com/watch?v=bot4DrSiQQE
Blogging
Image: 'Blogging For Dummies'
http://www.flickr.com/photos/[email protected]/251789400
wordpress.com blogger.com
Others
slideshare.net flickr.com
What are people saying about your business?
Whos interacting with you online?
When should you be concerned?
google.com/alerts
google.com/analytics
What should you do?
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What are the implications?
Resourcing?Security?Privacy?Social Media Policy?IP?Digital
sovereignty?Others
Is it all worth it?
Volume
Images from TweetReach Blog 2 April
2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Size of the conversation number of people talking about your
brand Facebook Insights
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Reach
Images from TweetReach Blog 2 April
2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Spread of your content measures the size of your potential
audienceUse your reach as your denominator
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Engagement
Images from TweetReach Blog 2 April
2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
How are people engaging in conversation about your brandWhat are
you doing to spread your content and engage your audience?Shared,
Replied to, Retweets, Comments, Likes,What is important to your
brand right now?Pay attention to what messages are getting the most
attention build on them
RTs / Reach = % engagement
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Influence
Images from TweetReach Blog 2 April
2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Encouraging people to actually do something comment, share, buy,
participateKinetic influence - who is participating and what is
their influence?Brand Advocacy (Think Apple, Harley Davidson)
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Share of Voice
Images from TweetReach Blog 2 April
2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Compare how your businesss conversations compare against other
businessesLearn from your competitors successes
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What are you going to do about getting started?
How do you manage it all?
hootsuite.com tweetdeck.com
Allison Miller0400 732 270
[email protected]
twitter.com/vanguardvisionsfacebook.com/vanguardvisions
vanguardvisionsconsulting.com.au
