SOCIAL MEDIA MARKETING
INSTAGRAM & PINTEREST
INSTAGRAM• Photos and hashtags - no links. (Links can be placed in your
bio only.)• Your profile should contain the information on how to
reach you, such as a URL. • Use 1-5 hashtags in post, then later you can comment on
your own post with more hashtags.• Commenting and liking the posts of others can help grow
your follower count.• Tag fans or friends in pictures or comments to generate
more exposure.• Instagram is less professional, more social. Posting photos
like pets, funny photos, etc. can drive more engagement.
PINTEREST• No longer just for recipes and DIYers, Pinterest has opened up
their site for business-specific accounts. • Tell your story. Engage people. Be relatable, and answer the
question, "so what?"• Build collaboration with your customers by getting them
involved – they can pin your products to their boards. • Make your products and services discoverable by using
descriptions and tags.• People can set up as a business, or convert personal accounts
into business accounts. There are pros and cons to both, so weigh your options.
PINTEREST FOR BUSINESS
• You can link your account to your website. (free SEO backlink) • Business can group photos into "boards". Create boards on
your Pinterest account that relate to keywords for which you would like to rank.
• Posts can have links to places like Ebay or store links and product pins can have prices. (add price with $ in description)
• You can drive traffic to your site with a Pin It button, and create followers with a Follow button. You can also share your pins (like tweets) on your website.
• Track who is pinning your content, and interact with them and other followers. Engage your audience!
• Keep your personal stuff on your personal page.
WHAT CAN I DO NOW?
1. Create Original Content.
2. Completely fill out all profile information for all platforms.
3. Start Engaging Your Customers.
4. Cross Promote – In Real Life and Online
WHERE YOU CAN FIND US:
• LinkedIn: LinkedIn.com/Company/Hook-SEO
• Twitter: @HookSEO – Twitter.com/HookSEO
• Facebook: Facebook.com/HookSEO
• Pinterest:
Pinterest.com/HookSEO
• Instagram: Instagram.com/HookSEO
• Google+: Plus.Google.com/+HookSEO