Building Your Facebook Presence with Pinterest + Instagram

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Using Instagram and Pinterest for Facebook

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Pinterest allows users to create virtual inspiration boards of images found on the web. Users browse other boards in the community and have the ability to comment and like boards or pins. There is additional functionality that allows users to repin finds to their own boards creating a viral sharing environment.

3rd highest referral traffic rater behind Facebook and TwitterPinterest referrals are 10 percent more likely to make a purchase and spend 10 percent more.

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Pins are images/graphs that are added to Pinterest,Boards are categories of pins that users build usually around a particular interest, topic or theme.Repins happen when a user adds an image they find while looking around in Pinterest and they pin it to one of their boards (think of it as a Facebook like that they keep on their page)

Following a Board is an option when you are only interested in seeing pins from that specific Board (maybe a Board about condos in Chicago)Following a user is the same concept except you will see everything they pin and new boards they create.(Following your favorite Real Estate agents)Pinterest Buzzwords

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Sample Profiles

Penelope

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Sample ProfilesEric

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1. Navigate to http://pinterest.com2. Connect with Twitter, Facebook or use your email addressSyncing with Facebook

*connecting with Facebook is the ideal way to sign up for Pinterest. new news feed layoutfinds recommended friendsconnects your facebook page to the pinterest app 6

Linking to Social NetworksShared on Facebook

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Ideas for Boards

Celebrity homesUnique photos of top communitiesHigh resolution, artistic shots of exclusive neighborhoodsLuxury homesHomes with unique architectureFunny looking homesMassive homesDIY

TIP: When pinning and tagging your photos, think about what a user might search for on Pinterest, NOT what you would want them to search for. In other words, NYC Luxury may be a little more likely to get some traction as opposed to an address

*connecting with Facebook is the ideal way to sign up for Pinterest. new news feed layoutfinds recommended friendsconnects your facebook page to the pinterest app 8

Creating Content: Posting your listings from TOWNREALESTATE.comMake sure to use keywords, add a call to action, and include a link

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analytics

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How are Repins Valuable for Link Building?

Repins SEO

when you pin an image that becomes viral on Pinterest (i.e. users repin it to their own boards), you are getting a source-link on each of those repinned images that now exist on other users boards.TIP: When pinning and tagging your photos, think about what a user might search for on Pinterest, NOT what you would want them to search for. In other words, Luxury homes or Gorgeous Apartments may work better than an address

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Worried about what to post?

SOFT SELL Use Pinterest to create real estate content Your personal listingsYour favorite designFavorite architecture

Use Instagram to create rich personalized content for your Facebook page

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INSTAGRAM

III. Good Examples

IV. Filling out

V. Connecting

VI. Best Practices

VII. Goals13

Instagram is a mobile photo-sharing social application that allows users to easily take photos, manipulate them with filters and then them upload to multiple synced social platforms. Users can follow each other, like photos, comment and tag other users in photo captions. Like Twitter, users can also search for topics with hashtagged phrases. Acquired by Facebook last year for their strong visual contentAs of September 2012 there were over 100 million usersOver 5 million photos are shared every dayOver 5 billion photos existing on the siteOver 53,000 average daily visitors

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Anatomy of InstagramApp:

Web:

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Anatomy of InstagramSign InApp: Register

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Anatomy of InstagramHomeApp:

The home tab is the default destination you are taken to once signed into your account. This is a live feed of photo posted by you and those you follow. You can easily comment, like, tweet or report photos from this view.17

Anatomy of InstagramApp:

Explore

Use the home screen of the Explore tab will feature 15 of the most popular photos on Instagram at that time. These 15 photos will rotate as likes and activity fluctuates throughout the day. Search for other users and hashtags by typing at the top of the Explore page. 18

Anatomy of InstagramApp:

Camera

Filters

Take photos natively in the app or use photos you have saved in your mobile photo gallery. Filter options appear at the bottom of the screen to transform you snapshots before you share.19

Anatomy of InstagramApp:

News Feed

Following Activity

Two tabs make up the News Feed. News has all alerts regarding your profile, new followers, whos liking your photos, and new comments either on your photos or where youre mentioned.Following tracks the activity of those youre following: whos liking what photos, following new people or commenting on others photos.20

Anatomy of InstagramApp:

Your Profile

Options Menu

Settings Menu

Your profile displays your user name, bio, follower information and Instagram photos to date. The Settings menu is located in the top right corner. You can edit your profile (username, name, bio, website and contact information) directly from this page.21

Anatomy of InstagramApp:Photo Map

Your settings page is where all the photos youve liked are stored. You can edit your social share settings with other platforms, log out, edit privacy settings and find friends from here as well.

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Anatomy of InstagramWeb:

Your Instagram profile can be found on the web at instagram.com/yourusername. If your privacy settings are public, anyone will be able to see your photos online (and in the app). Private users photos are shown to approved users once they are logged into their Web account. You can like, comment and manage basic public biography information from your web profile. The cover photos at the top of your Web profile alternate at random.

Functionality only available on the App:Change privacy settings

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Anatomy of Instagram

Your Instagram profile can be found on the web at instagram.com/yourusername. If your privacy settings are public, anyone will be able to see your photos online (and in the app). Private users photos are shown to approved users once they are logged into their Web account. You can like, comment and manage basic public biography information from your web profile. The cover photos at the top of your Web profile alternate at random.

Functionality only available on the App:Change privacy settings

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Anatomy of InstagramWeb:

Your Instagram profile can be found on the web at instagram.com/yourusername. If your privacy settings are public, anyone will be able to see your photos online (and in the app). Private users photos are shown to approved users once they are logged into their Web account. You can like, comment and manage basic public biography information from your web profile. The cover photos at the top of your Web profile alternate at random.

Functionality only available on the App:Change privacy settings

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Setting up your profile

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Setting up your Profile

Only available on the App

Download the Instagram app from the App Store on an IOS Device Open the app and tap Regster button to create your accountYou should try to secure the same username as your Twitter handleThis will streamline mentions and help you keep track of the social conversations youre included in3. Update your profile information to include your name, profile pic, bio and a link to your website. The more descriptive your bio, name and handle are the easier youll be found by others.4. Link your account to active profiles on Facebook, Twitter, Tumblr, Flickr and Foursquare.

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Find your friends

Do not Follow All

Its best to have a few photos in your profile before starting to find followers. Take a handful of interesting photos that convey your interests and personality.

Dont Follow All - limit new follows to about 10-2028

Enabling Share Settings

Navigate to the Share Settings tab under Settings from your Profile. If you have the Social Apps to these platforms installed on your phone, Instagram will call your accounts that are enabled and syncing will be a once step process. If you do not have the Apps, youll be redirected to sign into your accounts in a browser and give permission once youre logged into each social account.

Once your share settings are in place you can post to these accounts a