Pinterest and instagram for business

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    19-Oct-2014

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Cision Webinar - Pinterest and Instagram for Business

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<p>Title Here</p> <p>Pinterest &amp; Instagram for BusinessLisa Larranaga, Social Media Manager @cisionBrandon Andersen, Global Product Development Manager@brandonchicago</p> <p>2Webinar Hashtag #cisionFollow Us!</p> <p>3How to Participate Today</p> <p> During todays web seminar, attendees will be in listen-only mode.</p> <p> If you are experiencing audio issues, </p> <p>please contact:GoToWebinar: 1-800-263-6317</p> <p> Submit text questions Q&amp;A addressed at </p> <p>the end of todays session</p> <p> Everyone will receive an </p> <p>email within 24 hours with a link to view a </p> <p>recorded version of </p> <p>todays session</p> <p>3How to Participate Today</p> <p> During todays web seminar, attendees will be in listen-only mode.</p> <p> If you are experiencing audio issues, </p> <p>please contact:GoToWebinar: 1-800-263-6317</p> <p> Submit text questions Q&amp;A addressed at </p> <p>the end of todays session</p> <p> Everyone will receive an </p> <p>email within 24 hours with a link to view a </p> <p>recorded version of </p> <p>todays session</p> <p>4On the Agenda Determine whether your business is a match for photo </p> <p>sharing</p> <p> How to use Pinterest &amp; Instagram to drive traffic to your site</p> <p> Keeping users interested</p> <p> Incorporating photo sharing into your overall campaign strategy</p> <p>5What is Pinterest? Visually share, curate and discover by posting (pinning) images or </p> <p>videos </p> <p> Interact with the content </p> <p> Social network meant to connect everyone in the world through the things they find interesting.</p> <p>6What is Instagram? Share photos from your </p> <p>mobile phone (or 3rd party app) </p> <p> Various filters </p> <p> Add hashtags and locations to photos</p> <p> Imagines a world more connected through photos.</p> <p>7Pinterest has 7% of the membership of Twitter, but produces almost just as much </p> <p>referral traffic</p> <p>North American usage of Pinterest hit nearly </p> <p>8Pinterest and Instagram are the </p> <p>fastest growing social networks in 2012 (Experian)</p> <p>Instagram has over 80 million users</p> <p>Is Your Business a Match?</p> <p>10</p> <p>Some things to consider</p> <p> Do you rely on driving a high-volume of website traffic to increase sales?</p> <p> Do you have high-quality pictures, video or related visual content?</p> <p> Do you have an ongoing method for creating high-quality visual content? </p> <p> Do you have the mental and emotional energy to maintain another social network?</p> <p> Pick your best communication platforms</p> <p>11</p> <p>Use Pinterest to</p> <p> Promote a lifestyle</p> <p> Showcase its personality</p> <p> Directly link to content</p> <p> Run contests</p> <p>12</p> <p>Use Instagram to Share compelling content</p> <p> Expand its audience</p> <p> Engage with its community</p> <p> Share exclusive photos</p> <p>13</p> <p>Chobani Features Focus on concept</p> <p> Enables learning</p> <p>14</p> <p>Etsy Focus New ideas</p> <p>15</p> <p>Audi 4.5 engagements per </p> <p>follower, meaning 1,423 likes and 34 comments per photo</p> <p> Post daily with high-quality content</p> <p>16</p> <p>Sharpie Engages users with artwork </p> <p>hand-drawn with Sharpie markers</p> <p> Shares humor pieces and user-submitted photos and art</p> <p>How to use photo sharing sites to </p> <p>drive traffic</p> <p>18</p> <p>How to drive traffic Pin your website </p> <p> Link your pins</p> <p> Hashtags </p> <p> Add locations</p> <p>19</p> <p>How to drive traffic KEYWORDS!!!!!</p> <p> Link to your social networks</p> <p> Link to your website</p> <p> Create great, original images</p> <p> Be a part of the community</p> <p>20</p> <p>Measure the impact Google Analytics measures Pinterest traffic</p> <p> http://mashable.com/2012/03/13/pinterest-track-traffic/</p> <p> Pinerly (Pinterest) http://www.pinerly.com/landing</p> <p> Nitrogram (Instagram) http://nitrogr.am/</p> <p>Source: Mashable</p> <p>Keep users interested</p> <p>22</p> <p>Keep users interested Join both sites</p> <p> Consistency </p> <p> Share your office culture </p> <p> On Pinterest, offer a simple image and spice it up with text </p> <p> Create a humor board </p> <p> For Instagram, the more creative the better</p> <p>Photo-sharing and your campaign</p> <p>24</p> <p>Build your following Create resourceful pinboards based on a few core </p> <p>keywords that you use in your SEO strategy</p> <p> Link Instagram to your other social channels!</p> <p> Engage with others pins</p> <p>25</p> <p>The trick to succeeding Its not about showing off your products or services </p> <p> Find out how your products or services fit into the lifestyles of your target audience </p> <p> Gain brand recognition, drive traffic to your website and convert new visits into leads</p> <p>26</p> <p>B2B companies Showcase your companys culture</p> <p> Create an Executive Management Board </p> <p> Infographics &amp; data charts</p> <p> Strong visuals from blog articles</p> <p> Photos of your customers</p> <p> Document trade conferences and events</p> <p> Create a user-generated pinboard</p> <p>QUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago</p>