Social Media in Local
Government
Tim WilloughbyAssistant Director
LGCSB
http://blogs.cisco.com/
Effective Communication
• Clear Messages• Reduce Complexity• Don’t have opinions on
everything• Good and Bad News
Social / Open is forcing ChangeWith or Without the Owners / Shareholders
So far ICT has not fundamentally changed government
• 1990s: lCT expected to make government more transparent, efficient and user oriented
• 2005+: disillusion as bureaucracy still in existence
• Can Cloud Help?
Jane E. Fountain – Gov 1.0 – Just Replicating the Silos on the Internet
Social Media Basic Training
A way to connect people online to have conversations and exchange information
A way for consumers to communicate directly and connect with brands and people
A way for brands to strengthen communities
Viral, via mobile and web based platforms
What Social Media is…
Social media is not FREE. Takes time investment and engagement
A strategy
Broadcasting
The are no real experts or gurus
Driven by tools but people
What Social Media is Not …
http://linasrivastava.com http://riptideonline.com
5 Key Steps – The Journey
Map Business Strategy
Where Do we Want to GO
Align Social Media Tools
Architecture Mapping
Build Architecture
Define Processes, Roles and
Responsibilities
EngageIdentify and
Scale
EnableLearn and Innovate
Social Media
Social Media presents an Opportunity and a Challenge
ITVoice
ApplicationsInfrastructure
Network Video Finance Corp Services
?
SecurityScalability
Performance
EffectiveAdoption
UserRequirements
Workflow
Social Media doesn’t fit into traditional any of our silos
confusing
Wide Variety of Social Media
Wide Variety of Collaboration Technologies
Mobile, Office, Home, Inter-Company
CloudOn-Premises
Smartphones, Tablets, Laptops, Thin Clients
Video, Voice, Web, Social, Business Apps
Looking at twitter – during the bad weather…
Sample of full s
et
Breakdown of Tweets / Followers
Dublin So
uth
Dublin Fi
ngal
Galway
County
Kildare
Meath
Tippera
ry So
uthKerr
y
Wex
fordMay
oClar
e
Wate
rford
City
West
meath
Laois
Sligo
Carlow
Leitri
m0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Irish Local Authority - Twitter Information CountyIrish Local Authority - Twitter Information Fol-lowersIrish Local Authority - Twitter Information Tweets
Examination of Data
• Need to focus on• #Hashtag
– #Emergency – • #Ice, #Snow, # Accident
– #Road Name• #N7, #R123, #M7
– #County• #Carlow, #Laois
– #Events• #Oxygen, #Fairyhouse, etc
• Need to carry out a conversation
• Need to manage central Accounts
• Social Media – Not just for Christmas
Hash Tag
Each County can have its own
Can Search for a Particular #Tag