Embed Size (px)
DESCRIPTION
Delivered to the Spring 2011 SOLACE South East Conference.
Citation preview
Social media and social networks
Dave Briggs
SOLACE South East Spring Conference 2011
Change is happening…
Communicate
Play
Work
Consumerisation of technology
Mainframes
Minicomputers
Microcomputers
Web / Mobile
Smaller, more personal
(and harder to control)
So: digital engagement
100 million hours
200 billion hours
£5,500
£153,516
Made possible by:
Access to the internet
Access to computing
A nice user interface
Some principles
1. Online communities are communities too!
2. Engage people on their terms, not yours.
3. Culture matters more than tech
OpenessTransparencyCollaborationCooperation
4. Don’t assume that everyone is offline.
5. Interactive websites need interactive organisations
The toolkit
1. Go where people are2. Right tool, right crowd
You can also build your own
This stuff works
You must understand why you’re doing it though!
Think strategically
What are you trying to achieve?
What are you asking people to do?
Change perceptions?
Change behaviour?
Improve services?
Making it happen needs leadership
Co-creationPassionLearning
OpennessListening
Generosity
In summary:
The change is happening: deal with it
Solve the participation deficit
Know why you’re doing what you’re doing
Thank you for listening!
