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Social Media Marketing
Strategy
© Digital Vidya www.digitalvidya.com
Creation Population
(Publishing Content)
Promotion
Visibility/ Branding/
Leads/ Sales
SM Channels, Positioning & Message
Measurability
Content
• Blog • Community • Advertising • Groups • Mashup
• Multichannel • Mashup
• Photos, Videos, PPTs, Blog Stories, Tweets etc
Social Media Objectives
Business
Value Prop Need
Target Group
© Digital Vidya www.digitalvidya.com
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