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Social Media Marketing

Strategy

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Creation Population

(Publishing Content)

Promotion

Visibility/ Branding/

Leads/ Sales

SM Channels, Positioning & Message

Measurability

Content

• Blog • Community • Advertising • Groups • Mashup

• Multichannel • Mashup

• Photos, Videos, PPTs, Blog Stories, Tweets etc

Social Media Objectives

Business

Value Prop Need

Target Group

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