12
Online Marketing Framework OMLogic Consulting www.omlogic.co m

Online Marketing Framework - One that Works!

Embed Size (px)

DESCRIPTION

Are you interested in generating lots of visitors to your website? Most probably you are. But, how do you ensure the relevancy of those visitors for your business? More important, do the visitors take the desired actions on your website?In short, is generating more website traffic answer to your business objectives?We work with you as your online marketing partner and help you ask and answer the right questions to identify the “right message” to reach out to your target customers in the shortest possible time and in a cost effective way. And then, persuade those potential customers to take desired actions so that you get the best possible returns on your online marketing investments. Interested? Check out our online marketing services at http://www.omlogic.com/online-marketing-services.html.

Citation preview

Page 1: Online Marketing Framework - One that Works!

Online Marketing FrameworkOMLogic Consulting

www.omlogic.com

Page 2: Online Marketing Framework - One that Works!

www.omlogic.com

Conventional Online Marketing Paradigm

Page 3: Online Marketing Framework - One that Works!

Typical Purpose

www.omlogic.com

Generate Traffic on the Website

Page 4: Online Marketing Framework - One that Works!

Typical Implementation Process

www.omlogic.com

SEO

Keyword Research

Baseline existing ranking

Set ranking target

Implementation

On Page Optimization

Off Page Promotion

PR, Articles, Link Building Social Media Marketing

Ongoing Optimization

PPC

Keyword Research

Landing Page Creation

Ad-Design

Bidding

Ongoing Optimization

Bid Optimization

Keyword Promotion

Page 5: Online Marketing Framework - One that Works!

What results can you expect?

www.omlogic.com

Good Rankings on Search Engines

Good Impressions/Clicks on Ads

Good Online Traffic on Website

Assuming search specialists were involved

Page 6: Online Marketing Framework - One that Works!

www.omlogic.com

Has the Business met its Objectives?

Page 7: Online Marketing Framework - One that Works!

Doubtful?

www.omlogic.com

Higher Ranking = More Traffic?

More Traffic = Relevant Traffic?

Relevant Traffic = More Conversions?

Page 8: Online Marketing Framework - One that Works!

The Current Reality

www.omlogic.com

Business StrategyBusiness Strategy

MarketingMarketing

Marketing

PromotionPromotion

(Product, Service or a (Product, Service or a Brand)Brand)

SEOSEO SEM SEM

Online Marketing

Page 9: Online Marketing Framework - One that Works!

Required Approach

www.omlogic.com

Business StrategyBusiness Strategy

MarketingMarketing

PromotionPromotion(Product, Service or a (Product, Service or a

Brand)Brand)

Page 10: Online Marketing Framework - One that Works!

www.omlogic.com

Online Marketing Framework that Works!

Page 11: Online Marketing Framework - One that Works!

www.omlogic.com

Business Objectives

Measurability

Online Marketing Strategy

Conversions

Branding

Traffic

Relevancy

Leads/Sales

•SEO•PPC•SMM

•Website•Messaging

•SMM•SEO•PPC

Page 12: Online Marketing Framework - One that Works!

Thank You!

Ready to realize the full potential of Online Marketing?

www.omlogic.com

Email: [email protected] | Phone: +91-11-47052806

www.omlogic.com