Captain Cheddar Graphic Design
Tuesday, 1 July 2014
Tuesday, 1 July 2014
Target audience iphone home screen
Text
Tuesday, 1 July 2014
App store top 20: descriptions
Tuesday, 1 July 2014
The Temple Run icon not only simple and recognisable, but it also stands out due to the bold colours and striking image used, even though the main character is not the icon this image is still relatable to temple run due the temple/cave style statue theme. It’s made up of two main colours which are a yellow/ gold and black, however there are lots of different parts that are shaded and differently coloured to give it that 3D kind of effect and also emphasise the facial features of the Monster. It also include black and different shades of gold/yellow, there is also several white strips placed on the hands lip and nose, which make it seem as though a light is reflecting off of it. All this helps to give the overall image more depth. Through looking at the official Apple app icon grid we can see that the Temple Run icon is positioned with the top of the lip lining exactly central of the icon grid, the inner most circle contains a small part of the nose and the full portion of the nostrils, as well as the central part of the top lip. The outer most circle also contains parts of the facial features such as the eyes, arms and hands, this is because the icon is a close up of the monster/creatures face.
TEMPLE RUN APP ANALYSIS
Tuesday, 1 July 2014
Little White Lies & Total Film cover analysis
COMPARISON
The Little White lies cover is much more clear-cut with a much more artistic feel to it. The Total Film cover has a lot more writing and is very busy in comparison, the Little White Lies cover does not contain a slogan, pull quote or any other additional information apart from the title of the film. The simplicity and less-informing cover would most likely to appeal to a more niche market, who know what to expect from purchasing this brand of magazine, perhaps the more hardcore fans of film. The total film cover seems to attempt to appeal to a much larger market and entice the audience with their cover elements.
Tuesday, 1 July 2014
Little White Lies Breakdown
Tuesday, 1 July 2014
Triple A Remake
My ‘Infected Fishing’ cover was inspired by ‘Ridiculous fishing’The artwork for the ‘Nope fish’ (octoshark) was created by HauntedHouse667 on the site DeviantART.
Tuesday, 1 July 2014
My Little White Lies Thumbnail Designs
Tuesday, 1 July 2014
Little White Lies Colour Spectrum
Tuesday, 1 July 2014
Box Art Annotation
Tuesday, 1 July 2014
T-Shirt designs and Audience analysis
Tuesday, 1 July 2014
Our target audience is older children to pre-teens (7-15)
Tuesday, 1 July 2014
Abstract
Gameplay/Screenshot
Character Title as text
Language as image Symbolic
Scotts 6 different app icon ideas
Tuesday, 1 July 2014
I tried out a background that has depth to it and also stands out, i used the colour scheme of orange
and yellow that match the colours of the main character, i also contained our main character
Captain which adds clarity and consistency.
Character/Action
Kaylee: If the game was well known it would be obvious because of the main character. I like how the colours blend in really well, as the background has two different tones orange/yellow. Makes captain cheddar stand out.
Kaylee: Looks clean and tidy. The character was made to a high standard as well as the background
Kaylee: The consistency was kept, it is relatable to your game since the main character appears clearly on it, the colours correspond well with
the colour scheme.
APP ICON PEER ANALYSES
Tuesday, 1 July 2014
Gameplay/ screenshot
I simply used a screenshot from the in-game screen, this ultimately gives the audience
the best possible view of what to expect fromthe game.
Kaylee: Good: I like how you can see the whole of the game and whatsinvolved. Bad: Looks a little blurry.
Kaylee:Good: Looks clean and easy to know the genre is a fishing game. I like the use of child friendly colours, which stands outand make the game fun. bad: needs more fishes involved. looks empty?
Kaylee:good: Fits in really well with the game, with the fishing boat, fish, sand and sea. Bad: N/A
APP ICON PEER ANALYSES 2
Tuesday, 1 July 2014
Tuesday, 1 July 2014
Finished App Logo In Colour
Tuesday, 1 July 2014
Schedule
We decided to release our app game on the May 1st on the Thursday. This was a deliberate decision since it is away from
the Christmas period which is notoriously hard in terms of
competition.
We release promotional posters on the 24th of April exactly a week before the
release of our app game.
Our merchandise is released on the 3rd of may 2 days after the release of our game, this is in attempt to generate
hype for the game release week.
Our Twitter will be launched just under a month before release on the 7th of
April, in order to build up our following and social media following up towards
release.
Tuesday, 1 July 2014
SCHEDULE
Week 1 Research Wallpapers & Banners Merchandise & Promo App Icon
Monday 1 Hour
Tuesday 1 Hour
Wednesday 1 Hour
Thursday 1 Hour
Friday 40mins
Week 2
Monday 1 Hour 1 Hour
Tuesday
Wednesday 2 Hours
Thursday 30mins
Friday 1 Hour
Tuesday, 1 July 2014
Twitter Account
To interact with fans of the game, give opportunities to win prizes and expose my game to a larger audience i created an official twitter account for Captain Cheddar: The aim of the #CheddarChuesday is to give
away merchandise bundles to one of the people that retweet the tweet. This will encourage people to retweet our tweet and therefore expose our account to a larger audience. Furthermore, the idea of doing in one Tuesday every month means that people may check the Captain Cheddar account more regularly in order to have opportunities to win.
To maintain interaction with the accounts following, we will be doing a daily #CheddarChoiceQuestion in which we will ask a captain/fishing/pirate/cheese related question. There will be two options available, and to answer the audience will either Retweet or Favourite depending on what they think the answer is. This will not only keep our followers entertained, but it will also encourage to RT and FAV the tweets.
Tuesday, 1 July 2014
CAPTAIN CHEDDAR VIDEO ADVERT
LINK: http://vimeo.com/97326947
Tuesday, 1 July 2014
PromotionStickers
This is my idea for two possible designs for our ‘Captain Cheddar’ game stickers, possible ideas could include cooperating with a kids magazine to try and get our stickers as a ‘free gift’ inside. This will not only help to get exposure for our game, but the magazine may also be more inclined to accept this deal since their profits may rise due to consumers wanting the free stickers.
TWITTER ACCOUNT
We will promote our twitter via our leaflets that we’re handing out in our
publicity stunt, we also encouraged the people that take pictures with our
characters in the costumes and post them to twitter with the hashtag
#CaptainCheddarSelfie this along with putting into place what we discovered
in our social media research will help to kick start our account.
Merchandise
Tuesday, 1 July 2014
GRAPHIC DESIGNSThe Wallpapers Posters/ Billboards Hoodie, Stickers, Towel, App icon
Tuesday, 1 July 2014
Web BannersI began the process by looking at other Banner designs to get ideas, and also clarify the main aspects needed to make a successful banner add and took away 3 main points:
- Make it relevant to the product
- Use bold text & colours
- Keep it simple and not overcrowded (only important text)
I proceeded to further investigate into the exact measurements the banners needed to be and researched into which ones get the most ‘clicks’.
I then created my own banners using the correct measurements. While creating the banners i experimented with different texts to use and different effects for each sized banner add. Furthermore, i also kept into consideration that i needed to keep a theme throughout which would give a clear hint as to what my game ‘Captain Cheddar’ would involve by using the theme of light ocean blue colours. Another important factor i took into consideration was in order to appeal to our younger target audience, to do so i decided to keep bold colours, and also keep the add as simple, relevant and appealable as possible.
I also gained feedback for my banners, originally my banner was simply just our character and the game title, after receiving peer feed back i added the ‘Available on the app store’ banner and, to make it less bland and also more appealable to our target audience i decided to insert different effects, and believe this really helped to improve my product.
Tuesday, 1 July 2014
Designs
Wallpapers Hoodie, Sticker and towel merchandise
Tuesday, 1 July 2014
Publicity stuntOur idea for a publicity stunt is to gather a small group to dress up in human sized
costumes of our characters, such as Captain Cheddar, and a Jelly Fish, this will attract attention if we target town centres around the area, our team will be handing out small paper leaflets of our poster and encouraging people (mainly children and pre-teens) to
take pictures with the characters and post them on twitter with the hashtag #CaptainCheddarSelfie and our twitter account will retweet them in return.
Tuesday, 1 July 2014
Merchandise design ideas & feedback
Tuesday, 1 July 2014
Graphic design: Fit For Purpose
I would view my app icon, hoodie design, and web banners as being fit for purpose since i intentionally made sure that i kept our main target audience in mind when i created them, this was from different forms of research, for
example: for the app icon i analysed and took note of the main elements of similar apps to ours that may be seen as competition, i also used further research into app icons, and this ultimately helped me to create an app icon that
looks appealing and colourful, i centred our character directly in the centre of the icon, i also believe the effect i have used draws your eye into the icon and works effectively.
To insure my merchandise was fit for purpose i gained feedback from our target audience in order to help me create my different forms of merchandise in a way that
would be directly appealing to our target audience. After receiving the feedback i was told how my product fits the target audience well, the original hoodie design
did not have the blue bubbles beside our character and looked slightly bland, however the feedback i received helped me to change this and now i believe the
product is the best it can be, and contains enough colour and is attractive enough to appeal to our target audience, enough for them to want to purchase my product.
Before creating my web banners i thoroughly researched into what main aspects it needed, including correct measurements, and what goes into creating a successful banner add, for example bold colours, limited text, and insuring to make the banner directly relatable to the target audience.When creating my banners i experimented with different texts and themes, throughout i attempted
to keep the theme of ocean blue colours, and used a bold yellow title, that is directly relatable to Captain Cheddar our main character.
Tuesday, 1 July 2014
FreelanceAfter research i discovered that freelance rates are approximately £20 an hour in this particular sector. However, as noted by Patricia Van Den Akker, it is an extremely competitive area to work in and that frequently the rate is decided by the employer, and that also this depends on several different aspects including (via TheDesignTrust):
• what experience you need for the job and how unique your skill set is• where the work is e.g. London pays higher hourly rates• how long the work is for: if the work is for a longer period then often the daily rate goes down• when the work is: for night or weekend work you get obviously paid more, or if there is an emergency or a speed job
to be done• the market rate• your ability to negotiate
Therefore, taking into count that i am just starting in this industry, and that i have some but not extensive experience in this particular area, i would be expecting a lower rate of pay of around 10 pound per hour, also taking into count the amount of
hours i have put into the work:- 3 hours into extensive app research & target audience research, including creating a schedule and other planning
activities.- 4 hours overall into web banners research and production, merchandise drafts and designs, and several other graphic
design activities.
Overall i would ultimately expect to be paid around £70 for this work.
Tuesday, 1 July 2014
Compare & Contrast
Tuesday, 1 July 2014
Feedback on designs
Tuesday, 1 July 2014
Feedback & Amendments
Tuesday, 1 July 2014
Fitness For Purpose & Software
Tuesday, 1 July 2014