Slides for graphic design

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  • 1. Captain Cheddar Graphic Design Tuesday, 1 July 2014

2. Tuesday, 1 July 2014 3. Target audience iphone home screen Text Tuesday, 1 July 2014 4. App store top 20: descriptions Tuesday, 1 July 2014 5. The Temple Run icon not only simple and recognisable, but it also stands out due to the bold colours and striking image used, even though the main character is not the icon this image is still relatable to temple run due the temple/cave style statue theme. Its made up of two main colours which are a yellow/ gold and black, however there are lots of different parts that are shaded and differently coloured to give it that 3D kind of effect and also emphasise the facial features of the Monster. It also include black and different shades of gold/yellow, there is also several white strips placed on the hands lip and nose, which make it seem as though a light is reecting off of it. All this helps to give the overall image more depth. Through looking at the ofcial Apple app icon grid we can see that the Temple Run icon is positioned with the top of the lip lining exactly central of the icon grid, the inner most circle contains a small part of the nose and the full portion of the nostrils, as well as the central part of the top lip. The outer most circle also contains parts of the facial features such as the eyes, arms and hands, this is because the icon is a close up of the monster/creatures face. TEMPLE RUN APP ANALYSIS Tuesday, 1 July 2014 6. Little White Lies & Total Film cover analysis COMPARISON The Little White lies cover is much more clear-cut with a much more artistic feel to it. The Total Film cover has a lot more writing and is very busy in comparison, the Little White Lies cover does not contain a slogan, pull quote or any other additional information apart from the title of the lm. The simplicity and less-informing cover would most likely to appeal to a more niche market, who know what to expect from purchasing this brand of magazine, perhaps the more hardcore fans of lm. The total lm cover seems to attempt to appeal to a much larger market and entice the audience with their cover elements. Tuesday, 1 July 2014 7. Little White Lies Breakdown Tuesday, 1 July 2014 8. Triple A Remake My Infected Fishing cover was inspired by Ridiculous shing The artwork for the Nope sh (octoshark) was created by HauntedHouse667 on the site DeviantART. Tuesday, 1 July 2014 9. My Little White Lies Thumbnail Designs Tuesday, 1 July 2014 10. Little White Lies Colour Spectrum Tuesday, 1 July 2014 11. Box Art Annotation Tuesday, 1 July 2014 12. T-Shirt designs and Audience analysis Tuesday, 1 July 2014 13. Our target audience is older children to pre-teens (7-15) Tuesday, 1 July 2014 14. Abstract Gameplay/Screenshot Character Title as text Language as image Symbolic Scotts 6 different app icon ideas Tuesday, 1 July 2014 15. I tried out a background that has depth to it and also stands out, i used the colour scheme of orange and yellow that match the colours of the main character, i also contained our main character Captain which adds clarity and consistency. Character/Action Kaylee: If the game was well known it would be obvious because of the main character. I like how the colours blend in really well, as the background has two different tones orange/yellow. Makes captain cheddar stand out. Kaylee: Looks clean and tidy. The character was made to a high standard as well as the background Kaylee: The consistency was kept, it is relatable to your game since the main character appears clearly on it, the colours correspond well with the colour scheme. APP ICON PEER ANALYSES Tuesday, 1 July 2014 16. Gameplay/ screenshot I simply used a screenshot from the in-game screen, this ultimately gives the audience the best possible view of what to expect from the game. Kaylee: Good: I like how you can see the whole of the game and whats involved. Bad: Looks a little blurry. Kaylee: Good: Looks clean and easy to know the genre is a fishing game. I like the use of child friendly colours, which stands out and make the game fun. bad: needs more fishes involved. looks empty? Kaylee: good: Fits in really well with the game, with the fishing boat, fish, sand and sea. Bad: N/A APP ICON PEER ANALYSES 2 Tuesday, 1 July 2014 17. Tuesday, 1 July 2014 18. Finished App Logo In Colour Tuesday, 1 July 2014 19. Schedule We decided to release our app game on the May 1st on the Thursday. This was a deliberate decision since it is away from the Christmas period which is notoriously hard in terms of competition. We release promotional posters on the 24th of April exactly a week before the release of our app game. Our merchandise is released on the 3rd of may 2 days after the release of our game, this is in attempt to generate hype for the game release week. Our Twitter will be launched just under a month before release on the 7th of April, in order to build up our following and social media following up towards release. Tuesday, 1 July 2014 20. SCHEDULE Week 1 Research Wallpapers & Banners Merchandise & Promo App Icon Monday 1 Hour Tuesday 1 Hour Wednesday 1 Hour Thursday 1 Hour Friday 40mins Week 2 Monday 1 Hour 1 Hour Tuesday Wednesday 2 Hours Thursday 30mins Friday 1 Hour Tuesday, 1 July 2014 21. Twitter Account To interact with fans of the game, give opportunities to win prizes and expose my game to a larger audience i created an ofcial twitter account for Captain Cheddar: The aim of the #CheddarChuesday is to give away merchandise bundles to one of the people that retweet the tweet. This will encourage people to retweet our tweet and therefore expose our account to a larger audience. Furthermore, the idea of doing in one Tuesday every month means that people may check the Captain Cheddar account more regularly in order to have opportunities to win. To maintain interaction with the accounts following, we will be doing a daily #CheddarChoiceQuestion in which we will ask a captain/shing/ pirate/cheese related question. There will be two options available, and to answer the audience will either Retweet or Favourite depending on what they think the answer is. This will not only keep our followers entertained, but it will also encourage to RT and FAV the tweets. Tuesday, 1 July 2014 22. CAPTAIN CHEDDAR VIDEO ADVERT LINK: Tuesday, 1 July 2014 23. Promotion Stickers This is my idea for two possible designs for our Captain Cheddar game stickers, possible ideas could include cooperating with a kids magazine to try and get our stickers as a free gift inside. This will not only help to get exposure for our game, but the magazine may also be more inclined to accept this deal since their prots may rise due to consumers wanting the free stickers. TWITTER ACCOUNT We will promote our twitter via our leaflets that were handing out in our publicity stunt, we also encouraged the people that take pictures with our characters in the costumes and post them to twitter with the hashtag #CaptainCheddarSelfie this along with putting into place what we discovered in our social media research will help to kick start our account. Merchandise Tuesday, 1 July 2014 24. GRAPHIC DESIGNS The Wallpapers Posters/ Billboards Hoodie, Stickers, Towel, App icon Tuesday, 1 July 2014 25. Web Banners I began the process by looking at other Banner designs to get ideas, and also clarify the main aspects needed to make a successful banner add and took away 3 main points: - Make it relevant to the product - Use bold text & colours - Keep it simple and not overcrowded (only important text) I proceeded to further investigate into the exact measurements the banners needed to be and researched into which ones get the most clicks. I then created my own banners using the correct measurements. While creating the banners i experimented with different texts to use and different effects for each sized banner add. Furthermore, i also kept into consideration that i needed to keep a theme throughout which would give a clear hint as to what my game Captain Cheddar would involve by using the theme of light ocean blue colours. Another important factor i took into consideration was in order to appeal to our younger target audience, to do so i decided to keep bold colours, and also keep the add as simple, relevant and appealable as possible. I also gained feedback for my banners, originally my banner was simply just our character and the game title, after receiving peer feed back i added the Available on the app store banner and, to make it less bland and also more appealable to our target audience i decided to insert different effects, and believe this really helped to improve my product. Tuesday, 1 July 2014 26. Designs Wallpapers Hoodie, Sticker and towel merchandise Tuesday, 1 July 2014 27. Publicity stunt Our idea for a publicity stunt is to gather a small group to dress up in human sized costumes of our characters, such as Captain Cheddar, and a Jelly Fish, this will attract attention if we target town centres around the area, our team will be handing out small paper leaflets of our poster and encouraging people (mainly children and pre-teens) to take pictures with the characters and post them on twitter with the hashtag #CaptainCheddarSelfie and our twitter account will retweet them in return. Tuesday, 1 July 2014 28. Merchandise design ideas & feedback Tuesday, 1 July 2014 29. Graphic design: Fit For Purpose I would view my app icon, hoodie design, and web banners as being fit for purpose since i intentionally made sure that i kept our main target audience in mind when i created them, this was from different forms of research, for example: for the app icon i analysed and took note of the main elements of similar apps to ours that may be seen as competition, i also used further research into app icons, and this ultimately helped me to create an app icon that looks appeal