Jaroslava Vagner Svensson
Call me Jarka
Mobile: (+61) 0431774337 Landline: (+61) 08 7007 7054 www.websiteadelaide.com
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HOW TO BE FOUND ON GOOGLE
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SEARCH ENGINE OPTIMISATION FOR SMALL BUSINESSES
• MORE THAN 950 MILLION ACTIVE WEBSITES • MANY TRILLION WEB PAGES, CONSTANTLY GROWING • ONLY ON GOOGLE OVER A 100 BILLION SEARCHES PER MONTH
IT IS EXTREMELY DIFFICULT TO MAKE IT ON THE FIRST PAGE IN A SEARCH
Big competition
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On page SEO Start here!
Continuous work
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ON-PAGE SEO
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KEYWORD AND KEYWORD PHRASE
What do you think your potential clients would put in the Google search box
Use common words the public would use, consumer language (not professional words) Unless maybe you work business to business Example: people search “broken arm” a clinic might write “fractured upper arm bone”
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KEYWORD PHRASE
1 keyword = not enough
Use a keyword phrase
Don’t compete with the world!!! Use local area words, villages, towns and names of locations (geographical words)
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GEOGRAPHICAL WORDS
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KEYWORD PHRASE Use words around your keyword phrase that are relevant to your keywords and your business
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GOOGLE PLANNER How many searches on Google with your keyword phrase every month? Maybe use more specific keywords and more likely your potential client. What is the competition like: Low – Medium – High Low competion – low search volume – maybe your target client? High competition – high search volume – not looking specifically for your service? Play with your ideas of good keywords.
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GOOGLE PLANNER
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Target Keywords decided! Where on your website do you need to put them?
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Website building systems
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Domain name Domain names very important in search result
Try to use your major keyword or keywords in your
domain
You can have multiple domain names but still point to one and the same website
Example: www.klt.com.au Vs www.plumberadelaide.com.au www.plumberadelaide-klt.com.au
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“No explanation needed” domain name
A longer, but more self-explanatory domain name can be better than a shorter one that you have to spell out or explain.
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Keywords in your domain Page 1 for “decking Adelaide”
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Keywords in your domain The keywords needs to be present ON your website as well! This is an image.
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Hyphen not always bad thing Now : experts-exchange.com Before : expertsexchange.com Could also be read as: ExpertSexChange.com
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Domain name and email Always use you domain name in your email addresses example: [email protected] [email protected] not [email protected]
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Headings and subheadings The headings on all pages are extra important
for the search engines
include your keywords or keyword phrase
Headings should be around 40 characters long
H1 is most important and then all the way to H6
Try to divide your page in sections with more than one heading
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Headings and subheadings
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Headings and subheadings
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Menu
Menu names are important
Google reads the links in your menu Relevant and good words, (keywords if possible)
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Menu
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Menu
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Menu
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Text/Copy on your website Every page on a Web site - more than 500 words
Write text content that contains your keywords Most important keywords should be as high up on the
page as possible, not the end Repeat you keywords Use other words associated with your keywords
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% of times a keyword appears on your page, compared to the total number of words on the page
never less than 2-3%
There are many sites where you can check: http://www.seocentro.com/tools/seo/keyword-density.html
Keywords needs to be keywords every chance keyword can be used keyword the keyword may be a keyword too many keywords or too few keyword
with keyword stuffing and keyword in too many keyword spots for keyword to be natural keyword.
Keyword Density
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Bold Text The search engines considers bold text as
important text
You can make some of your keywords bold if relevant
OLD
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Pictures
Name them something relevant to your business or your keywords, jaroslavavagner.jpg and not 0234.jpg.
All pictures should have some alt-tags and image title tag.
Example: <img src=“pepperoni_pizza.jpg” alt=“pepperoni pizza” title=“pepperoni pizza with proper distribution of pepperonis”>
filename/folders for your images should also have
relevant names
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Internal links
Never use the link words “click here”
Link back and forth inside your website
Linked words will benefit from being surrounded by relevant words Rugs and carpets should be cleaned with our products for best result. You can order our cleaning products for rugs and carpets here.
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Internal links
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Linked words Linked words should be present on the page you are linking to.
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Site map page
Add a site map so that visitors
and search engines can browse ALL your pages easily
The search engines likes site maps and this way they can almost guarantee that all your pages will be crawled and indexed by them
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Extra page and a great place to easily include all good search words
Save yourself time and show the customer you
have their concerns foremost in your mind
FAQ
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Meta Codes In the coding of you website
Joomla and Wordpress websites
you can change them yourself
Html and other systems your web designer will be able to help you with them
Meta Title Meta Keywords
Meta Description
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Meta Title Meta Title is probably the most important code on the website!
Visible at the top of the browser
Website Adelaide – Website design for small businesses 55 characters
Meta title tag = 65 characters
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Meta Title
The meta title should be different on every page
The keywords should be in the beginning of the phrase
Words in the title should also be present somewhere on the page in the copy/text
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Meta Title
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Meta Title in Google search
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Meta Title In Google Search
<title>Starbucks homepage</title>
Is not as good as <title>Starbucks coffee</title>
If a title tag is missing, or if the same title tag is used for many different pages, Google may use some other text from the page
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Meta Description
Your keywords should be as early as possible in your description
<meta name="description" content=“Website Adelaide building professional, responsive and affordable websites for small businesses on a smaller budget. Contact Jaroslava for a WordPress website."> 159 characters
All characters are counted, including spaces
Meta Description Tag = 156 characters
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Meta description in Google
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GEO Meta Tags <meta name="geo.position" content="-34.92577,
138.599732"> <meta name="geo.region" content="AU-SA"> <meta name="geo.placename" content="Adelaide,
Australia">
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<meta name="keywords" content=" web design,
web construction, website, website for small businesses, Jaroslava Vagner Svensson, web builder
for small businesses “>
Not so important any more Some search engines still use them They need to match words on your page
Meta Keyword Tag = 256 characters
Meta Keywords
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Jaroslava Vagner Svensson Mobile: (+61) 0431774337 Landline: (+61) 08 7007 7054 www.websiteadelaide.com
wwww.websiteadelaide.com | Jaroslava: 0431774337