A
PRESENTATION
ON
-BY AMLANI ADIL
-TOLAXMAN SIR & MY CLASS
“FOR THE COMPLETE MAN”
TEXTILE INDUSTRY
It comes under basic industry category.
second largest generator of employmentafter Agriculture.
It contributes more than 4% to the GDP
17% to the country’s export earnings
It Provides employment to over 3.5 crore people
Gov. has 6 more schemes for generating additional employment in this sector.
Gov. plan to invest 49,500 cr. In 12th plan compare to 11,000 cr. Invested in 11th plan.
Annual report of RAYMOND IND. LTD. Of year 2011-2012
WHAT WE ARE
NAME RAYMOND INDUSTRY LTD.
Founded 1925
Key person GAUTAM SINGHANIA (M.D & CEO)
Products fabrics, garments, designer wear, denim, cosmetics engineering files & tools, prophylactics and air charter services
REVENUE(2012) RS. 1885 CR.
MAIN BRANDS 6 OWN AND 4 LICENCING
http://www.raymondindia.com/
LALA KAILASHPAT SINGHANIA, MR. KAILASHPAT SINGHANIA
Before 1944 SINGHANIA family was in building business and they took over Raymond in 1944 from MR. WADIYA
Mill primarily made cheap and coarse woolen blankets, and modest quantities of low priced woolen Fabrics
MR. KAILASHPAT SINGHANIA started J.K GROUP
Technological up gradation and modernization; producing woolen Fabrics of a far superior quality.
MR. VIJAY SINGHANIYA took co. at international level
In March 2007 he was nominated as Chairman of the Governing Council, IIM Ahmedabad
He was first to do join venture with KENYA & BELGIUM co.
Raymond is the first co. do buyback of share
Under his leadership co. become leader in fabrics and suit business.
Raymond textiles
Raymond ltd.
Raymond apparel
ltd.
Park avenue parx silver
spark Ever blue Celebration clothes
Notting hill makers
Raymond holdings
Ring + aqua Trinity JK group
Jk files
JKITJK
Helene
OUR REACH
Raymond holdings ltd.650 stores
200 cities
Overseas 39 stores
19 types of product
Export in 55 countries
60% market share
FINANCIAL PERFORMANCE OF RAYMOND RETAIL
Raymond Apparel Lim-ited
Colorplus Fashions Limited
Silver Spark Apparel Limited
Celebrations Apparel Limited
568.82
194.3
149.4
24.76
468.789999999999
172.8
110.9
14.78
FINANCIAL PERFORMANCE
2011-2012 2010-2011
18%
12%
27%
52%
IT’S ALL ABOUT RETAIL OF RAYMOND
SEGMENTATION TARGETING
& POSITIONING
STP
SegmentPremium business and fashion clothing
Target GroupUrban upper-middle and higher class males
PositioningAn inspirational brand for achievement
SegmentFormal wear for men and women
Target GroupYoung urban corporate men and women
PositioningPremium Stylish and innovative
SegmentYoungsters looking for casual wear
Target GroupUrban youth from upper-middle class
PositioningFresh and premium casual wear
SegmentYoungsters looking for casual wear
Target GroupUrban youth from upper-middle class
PositioningFresh and premium casual wear
Tier 3 to 5 town consumers Indian middle classAspirationCommon man
For fashion-conscious Young professionalAffordable price
EVERBLUE APPAREL LTD.
It is only made for the total denim and jeans solution.
Not formals and only jeans clothes.
For both male and female.
MERCHANDISING OF RAYMOND RETAIL
STORES
OUR MERCHANDISE
Man• Blazer And
Formals• Casual
Woman• Casual• Formals
Others
• Footwear • Sunglasses• Tie • Deodorants
Formal
Semi Formal
Denim
Formal
blazers
Sherwani
Raymond
premium
LAYOUT OF RAYMOND STORES
The company don’t have specific layout.
It depends on the location and the space available in the store.
Most of stores follow the grid layout.
When company have big space company adopt racetrack layoutEX. LOKHANDWALA STORE & KURLA STORE
When company have small store or franchisee company use grid layout.
In big stores, company has separate department for each brand like PARX ,PARK AVENUE ,RAYMOND,COLOR PLUS etc.
PROMOTION AND MARKETING OF
RAYMOND RETAIL
MAGAZINE AND NEWSPAPER EVENTS
GAUTAM SHINGHANIA
WE ARE ON T.V
VARIOUS STRATEGIES ADOPTED BY
RAYMOND HOLDINGS
Concentrate Diversification
Conglomerate Diversification Restructuring
Join Venture Innovation Take Over
Merger
GRAND SELECTION STRATEGY AND RAYMOND
2008
1993 NICHE MARKET
1996 1998
2007 1986 2000
CONCENTRATE DIVERSIFICATION
1991
PERSONAL CARE CAR TOOLS FILES
AUTOMOBILE TOOLS INVESTMENT
CONGLOMERATE DIVERSIFICATION
MERGER & ACQUISITION
Aqua Bearings
Ring Gears Strategic alliance 1997
2005, we purchase ring plus aqua ltd.
JOIN VENTURE
Raymond Zambaiti Ltd, a joint venture of Raymond India and Gruppo Zambaiti (Italy), produces exclusive cotton shirting fabrics well known for its design and development.
In 2005, Raymond Ltd. set-up J.K. Talabot Ltd., a joint venture between the company and MOB Outillage of France, an international group manufacturing agri, hand and construction tools.
J.K. Ansell Ltd. (JKAL) is a 50:50 joint venture between the Raymond Group and Ansell International for manufacturing and selling the chemical business.
In August 2006, we entered into a 50:50 Joint Venture with European denim major, UCO NV to form a global denim powerhouse - Raymond UCO Denim Pvt. Ltd. engaged in the business of manufacturing and marketing of denim fabrics.
RESTRUCTURING
http://www.hindu.com/businessline/2001/01/16/stories/14161802.html http://www.investopedia.com/terms/b/buyback.asp#ixzz2NaBtZcl1
The repurchase of outstanding shares (repurchase) by a company in order to reduce the number of shares on the market.
YEAR SHARES AMOUNT PRICE / SHARE
PRICE OF DATE
2001 1.8777 CR. RS.300 CR. 160 RS. 121.5
TAKE OVER
1991
1944
MR. WADIYA MR. KAILASHPATHSINGHANIYA
INNOVATION
250s
• World’s finest suiting fabrics
• 11.4 micron• One-fifth
the diameter of human hair
Super 250s
• 25 micron • Exporting >
51 countries
120s
• Cashmere, Angora, Mohair
• Casein(by milk protein )first in India
• >30, 000 design and varieties
market development
Apparels: tailored clothing,Jeanswear
Brands Color Plus, Parx,
Park Avenue ,Be, Manjoni etc
Retail : Raymond shop
Product development
Apparels: tailored clothing,Jeanswear
Brands Color Plus, Parx, Park Avenue ,Be, Manjoni etc
Retail :Raymond shop
Market development
Personal care
Zapp :kidswear
Corporate wear
Diversification
ings + Aqua
J.K. Ansell Ltd
J . K. Files & tools
RAYMOND
ANSOFF GRID MODEL & RAYMOND Existing product new product
Existing market
New market
Flagship stores 400 to 500 in 3 years
investment 400 cr. Rs.
City(in tier 1 and 2) 300 stores
Small cities 100-200 stores
Land purchase 120 acres.
Revenue from the land 1200 cr. rs.
FUTURE PLANS OF RAYMOND RETAIL
SOME FAILURE STORIES OF
RAYMOND RETAIL
It couldn't perform as per mark of Raymond group.Co. has set benchmark of every brand’s perform.ZAPP is costly Kids wear brand and not giving result.
It is premium brand of mans wear.Price of 18,000 – 70,000RS,Termination cost is more than margin.Out of 5 , ,4 store of Kolkata and Mumbai close down.The remaining one in delhi sold with RAYMOND STORE.
THANK YOU&
BE COMPLETE WITHRAYMOND