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A
PROJECT REPORT
ON
WHAT VALUE ADDITION CAN BE DONE BYREAL ESTATE CONSULTANTS
AT
RELOCARE, PUNE
CARRIED OUT BY
In partial fulfillment of therequirement of
Post Graduate CorporateProgram (2008-2010) of Suryadatta
College
By
SAWARAM SUTHAR
PGCP- MODULE - III
Marketing and Supply chainmanagement
Roll No-76
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Suryadatta Institute ofManagement(SIVAS), Pune
(2008-2010)
DECLARATION
I hereby declare that this projects report entitled sales trainingdocument is the outcome of my sincere efforts. This report issubmitted by me in the partial fulfillment of post graduatecorporate program (business studies). This report contains nopreviously written and published data and has not beensubmitted to any other purpose to any educational institute.
Date- 23/12/2009
Place-Pune
Signature
Sawaram Suthar
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ACKNOWLEDGEMENT
I take this opportunity to express my sincere thank tothe management ofReliquus Venture (Relocare)Pune, for providing me the opportunity to carry out theproject in their organization.
I would like to extend my appreciation towardsSuryadatta Education Foundation for giving me theopportunity about project. I am obliged to Dr.Sanjay.B.Chordiya Chairman and founder of theinstitute for spending valuable time and co-operatingwith us for successful completion of our project. I takethe opportunity to take the practical knowledge of the
theoretical aspect through this project.
I express my gratitude to Mr. Abhay Kumarwho in spite of his pressing duties and responsibilitieshas shown genuine interest in providing necessaryguidance regarding concept of the project and renderedsupport at all stage of the study.
I also thanks to my professor Ms.PoojaHalkude who is our inspiration to work and learn.
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Last but not the least I would like to thank myteam members, team leader Anil Kumar and someseniors who encouraged me and cooperated incompletion of my project.
SAWARAM SUTHAR
INDEX
S.NO CHAPTER PAGE NO.
1 Objective of the project 62 Introduction to Study. 63 Introduction to Topic. 74 Reason for Selecting the Topic. 85 Significance of the Company. 96 What I Learnt From The Study? 97 Company profile 118 Scope of products and services 129 Market Research 20
10 Research Objective 2111 Research Methodology 2412 Developing research plan 2513 Data Collection 2614 Data analysis ,Graphical
presentation and survey analysis29
15 Finding and conclusion 4116 Suggestions 4117 Limitations 4318 Annexure 45
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(i) Questionnaire(ii) Bibliography
CHAPTER- I
INTRODUCTION
Objective of the project. Introduction to Study. Introduction to Topic. Reason for Selecting the Topic. What I Learnt From The Study? Significance of the Company.
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OBJECTIVE OF PROJECT
The objectives of doing project are as below.
1. What value added service can be provided by the real estateconsultants in Pune?
2. What will be the future of real estate consultants?3. Real estate development in Pune.4. To create awareness within the customer for company service and
brand of the company.
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INTRODUCTION TO STUDY
Marketing deals with identifying and meeting human and social needs.Marketing is more than mere a physical process or a set of activities .Itrepresent a philosophy of business .Finance, operations, accounting , andothers functions will not really matter if there is not sufficient demand forproducts and services so the company can make a profit. The purpose of a
business is to create a customer. Marketing is the function of businessconcerned with creating of customer .This means that marketing is theessence of all business .Creation of customer means the identification ofcustomer needs and organizing the business to fulfill these needs. Asmarketing manager make major and important decisions such as whatfeathers to design into a new product , what prices to offer customer ,where to sell products , how much to spend on advertising and sales.
The ultimate aim of every organization is to sell their productor provide service to customers and make profit. A successful product orthe service means nothing unless the benefit of such a service can be
communicated clearly to the target market. Today world is full ofcompetitions and manufacturing the product is not enough, the sameproduct needs to be communicated or the consumer should be made toknow about the availability of the product .Also it become essentiallyimportant to propagate the additional feature of the product and somevalue addition services. It includes various entities like goods, service,experience, events, persons, places, properties, organizations,information, and ideas.
I was study there in market research where collect data from
agent and get response regarding value addition to customer by agentsand also marketing as promotion, advertisement, selling properties.
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The main objective of the project was to promote the offer to thecustomer and to study the effectiveness of buying and selling propertiesand develop the concern and
Introduction to the topic
At Relocare I was assigned with the topic is as Sales trainingdocumentation and promotion of the real estate market services.In this current scenario Indian marketing sector is growing firstly whencompare to the other sector. Marketing is one of the daunting tasks andmore physical process. Human efforts and management constitute theprimary concept in marketing. The cost of this is very high and needmanpower also. Advertisement and Sales promotion is the big concept.From Companys view the topic has great importance.
For this types of company this topics issupposed to be the heart. While promoting the product I was using thepersonal selling tools to promote Websites selling to the customers. I had
a good chance to interact with the customer directly. So I chose this topic.As a marketing student I have to learn basic and background of theconcept thoroughly.
I was as management trainee working there for two month andcomplete projects.
Sales promotion is another important component of the marketCommunication mix. It is essentially a direct and immediate inducement.It adds extra value to the product and hence prompts the dealer/consumer to buy a product. In specific sense , sales promotion includes
those sales activities that supplements both personal selling andadvertising and coordinate them and make them effective , such as
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display , shows, demonstration and other non recurrent selling efforts notin the ordinary routine.
Tolls & Technique Of Sales Promotion:
Demonstration. Trade Fare. Exhibition. Coupons, Premium. Joint Promotion. Contests. Merchandising /Display.
REASON OF SELECTION OF THIS TOPIC
Property that cannot easily be moved, usually buildings and theground they are built on property consisting of houses and land isknown as real estate
Due to certain growth and development in Pune real estatemarket ,the Government of India has decided to sanction 100%Foreign Direct Investment (FDI) in the construction and developmentsector
The importance of the Real Estate sector, as an engine of thenations growth, can be gauged from the fact that it is the second
largest employer next only to agriculture and its size is close to US $12 billion and Grows at about 30% per annum. Five per cent of theCountrys GDP is contributed by the housing sector. In The nextthree or four or five years this contribution to he GDP is expected torise to 6%.
The Real Estate Industry has significant linkages with several othersectors of the economy and over 250 associated industries. OneRupee invested in this sector results in 78 paisa being added to theGDP of the State.
A unit increase in expenditure in this sector has a multiplier effectand the capacity to generate income as high as five times. If the
economy grows at the rate of 10% the housing sector has the
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capacity to grow at 14% and generate 3.2 million new jobs over adecade.
SIGNIFICANCE OF THE COMPANY
Drastically reduce their property search time/effort and worries.
To build image of the company through promotional activities.
They can get all data of that particular area and can make brand image ofcompany.
To get awareness of the company in that areas and start dealing. Get Punes best properties of reputed builders and owners
Practically understand the locality of each property, return oninvestment potential and meet the onsite managers/owner for allother details.
Get help in property price negotiation from builder/owner
Get exhaustive loan advice and end to end coordination.
Get well researched updated property information/consulting ofvarious other projects.
Post tour free door step follow up and support services for all
interested customers till buying.
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Regular and free update to all our customers on the developmentsof their projects till possession.
Get integrated post possession services like getting property rented,relocation services, and property management services.
WHAT I LEARNT FROM THE STUDY?
Value added service provided by agent like end to end process, toshow property, send greeting card after close deal, negotiation andprovide little maintenance.
Use of internet (like blogs, twitter etc.) in real estate sector
About Pune real estate scenario
Functioning of marketing Practical knowledge of the market and real estate market.
Customer handling process.
Identification of customers or customer engagement
Documentation and data requirement of the buying or sellingproperties.
Property acquisition.
Learnt about home loan.
CHAPTER- II
ORGANISATION PROFILE
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Company profile Scope of products and services Head office and branches Financial data Quality policy and objective
Milestone in history Organizational chart
COMPANY PROFILE
Relocare Services is rapidly growing player in the person process
outsourcing industry. Started as a CorporateRelocation management company, Relocare has added couple of morespecialized services and has delivered the same quality of services in all ofits new initiative. Following is a snapshot of its divisions and serviceportfolio
Relocare Relocation Management Services:Relocation management is flagship services division where we helphundreds of employees of our corporate clients in hassle free relocation inPune. Our service includes providing rental property, coordinating packing
requirements, disseminating school information, giving essentialconnection information and giving very effective local information (Pune
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Life Booklet is a part of it). We have been working with top IT,Manufacturing clients across all locations of Pune
Relocare Home Solutions:Relocare home solutions give high quality consulting and active help in
real estate buying/selling domain. Our solutions comprises of end to endservices which includes property search, consulting, property visit, legalhelp, negotiation, bulk booking, post possession property managementsolutions. Within few months of its launch we have been very successful inserving customer and currently we are working with top builders of Pune.
Bio-jobs- This is the recruitment Division for the pharmaceuticalcompanies.
About Pune Life BookletAn innovative product, which caters very precisely to the informationalrequirement of our customers. Pune life is multiutility booklet which givesinformation about regular services, vendors, emergency numbers andlocation specific information which our customers need every time. Weprint 30000 booklets every quarter (a new version every quarter).
SCOPE OF PRODUCTS AND SERVICES
Home Buying Solution
Drastically reduce your property search time/effort andworries.
Get Punes best properties of reputed builders and owners.
Understand the locality of each property, return oninvestment potential and meet the onsite managers/ownerfor all other details
Get help in property price negotiation form builder/owner Get exhaustive loan advice and end to end coordination.
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Get well researched updated property
information/consulting of various other project
Free door step follow up and support services for all
interested customers till buying
Regular and free update to all our customers on the
developments of their projects
Get integrated post possession services like getting
property rented, relocation services, and
property management services
Home Selling Solutions
Get proper valuation of property done by our consultants
Advertising and marketing (paper/Internet / Internalnetwork) of your property on our cost
Coordination of buyer visits and help in price negotiations
Travel Services
We deliver complete travel services to cater to overall travel needs of
customers. A dynamic portfolio of service delivery, we extend our service
in formats which can cater to corporate travel need as well employee
personal travel needs. Our retail formats are also efficiently geared up to
deliver services to large customer base. Our service includes traditional
ticketing and booking services (Air, Rail, Bus, Cab, and Hotel), Extended
Travel Services (Holiday, Weekend Getaways, Adventure Travel, OutBound Leanings Programs, Leisure Tours) and Travel related services
(Forex, Travel Insurance).
Pune Life Booklet
An innovative product, which caters very precisely to the informationalrequirement of our customers, Pune life is multi utility booklet which givesinformation about regular services, vendors, emergency numbers andlocation specific information which our customers need every time. Weprint 30000 booklets every quarter (a new version every quarter).
Travel Train tickets
Bus tickets
Air tickets
Car- rental
Relocation
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Relocation Getting quotes
Moving goods
Insurance
Legal Assistance RTO
Income tax
Corporation work
PAN card
Passport
Ration card
Real Estate
Buying solutions Selling solutions
Rental solutions
Local information
Group booking
Legal assistance
Home loans
Deals Real estate deals
Discount coupons Prizes
Contests
Sole selling
HEAD OFFICE AND BRANCHES
Head office address:Relocare
Reliquus Venture,
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Dayarnava, Ground floor, 45 Avanti Society, Padmavati, Pune,Maharashtra, India 411009Contact no. 020-24228138/ 9850978846www.relocare.in
Branches:
KharadiSpringfield society, shop no. 1Nagar- Magarpatta by pass road, opp. RELIANCE MARTPune-411014
Contact no. 9011053251/53.
Waked:Alpine building near Jagtap dairy,Opp. Khyber hotelWaked. Pune
Financial data
Generating of Revenue worth Rs.
24 Lacs in 2008-09.
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Penetration of Eastern &Southern Pune.
Successfully managing sole-selling
of a project worth over Rs. 15Crore.
Associated with all the renownedbuilders of Pune.
Branding and positioning inconsumers mind.
QUALITY POLICY AND OBJECTIVE
Our values Value addition
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Ethics
Customer focus
Innovation
Create respect
Quality policies are as:
For work Adhere to time lines
In doubt ask your manager
No favors form client/vendor
Follow code of conduct
Office timing for office work In team everyone is equal
Customer first
For team interaction: Respect others
Share knowledge
Solve problem internally
Further problem talk to boss
Team first
For reporting Always keep your manager informed
Be on time
48 Hr deadline( means must be reporting within 48 hours)
Be first(always keep reporting in first)
For Data/Report: On time Properly formatted
Share concern person only
Use mail
Keep back up/copy first
For handling customers Continues communication
Be on time
Give company data to customer Follow up
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Customer first
Unable to serve, let them know
Pass your visiting card
Get data in given customer requirement form
Data maintain in excel/CRM.
For office decorum: Focus on work
Silence
Proper use of resources
Dressing
Participation
Cleanlineness first
Milestone in the history
Revenue target Rs. 50 lacs
Employee strength will be 20 + by year end
Expansion to more cities like Hyderabad, Noida, Banglore.etc.
Application of IT infrastructure in term of processes
Leading outsourcing (people process) organization in India.
ORGANISATION CHARTS
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Mr. Abhay Kumar(Director)
Mr. Surojit Nandi(Chief executive officer)
Mr. Sanjay Poojari
(Head Pune)
Area Areamanager
Salesexecutive
East Ankit sachdeva AmarNorth Stephan Wilson Ravindra
Snuil
West Vikrant andsuchil
Sagar moreAtul bhandari
South Anil kumar -North west Sangram -
CHAPTER- III
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RESEARCH OBJECTIVE
Market Research Research objective Time scope
Geographical scope
Market Research
The marketing research process involves a number of inter-relatedactivities. In this process various inter-woven into each other and eachstep will have some influence over the following steps.
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In marketing research, even though our focus is on a particular step, otherinter related step are also being look into simultaneously. As one activityis completed, our focus automatically naturally shifts from one to another.Marketing research is the systematic design, collection, analysis and
reporting of data and finding relevant to a specific marketing situationfacing the company.Research Methodology means the method carried out to study theproblem. Its shows the type of research design, sources used to acquiredata, procedures used to draw sample, sample size, research workers andused for handling challenges during the course of study.
The following are the steps:
Formulating the research problem Choice of research design Determining the source of data Designing the data collection form Determining sampling design and sampling size Conducting the field survey Analyzing the collected data Preparing the research report
Research objective
Under the guidance of Mr. Anil Kumar (Area Manager, Relocare Pune ), Istarted my project work. The topic assign to me was value addition
provided by real estate consultants so under his guidance I startedmy project work from 9th May 2008 up to 5th July 2009 in Pune.
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The term Research Objective means to discover answers to questions
through the application of scientific procedures. The main aim of research
is to find out the truth which is hidden and which has not been discovered
as yet, though each research study has its own specific purposes.Besides finding a winner in each category, the Research was
conducted with taking care of following perspectives in mind:
1. To arrive at a list of the most preferred projects as perceived by
investors, including each of the product line and service.
2. Identifying the chief service within each category that influences
investors most.
3. Identify the drivers that influence the selection for particular
projects in each category.
4. Determined the performance of the Company as well as Competitors
on the selected drivers.
5. To portray accurately the characteristics of a particular individual,
situation or group.
6. To assess the risk taking ability among different age group people.
7. To determine the frequency with which something invests.
8. To test a hypothesis of a casual relationship between variables.
Time Scope
I started my study from 9th May 2009 to 5th July 2009. Thus the time periodfor my project work was only hardly two month, and the informationcollected is from the study during these two months.
Geographical Scope
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Because of the time limitation of two months and transportation barrier, Iwas asked by Area manager to limit the survey up To east Pune (Kharadi,Magarpatta, Hadapsar T kawade road, wonwarie, and Fatima nagar.
Magarpatta,
Hadapsar
Mundhawa
B.T.kawade
road
Fatima nagar
Wanworie
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CHAPTER- IV
RESEARCH METHODOLOGY
Research Methodology Developing research plan
Data Collection Limitation Work carried out
Research Methodology
The right combination 0f a detail study, observation, cooperation and
experiment is called Research. It is systematic generalization and
formulation of theory.
I have chosen to use Exploratory Research design to carry out my
research successfully with aim of either to explore an area where is little
known or to investigate the possibility of undertaking particular work.
Data was captured via a structured questionnaire administrated face-to-face with the respondent.
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Research Methodology involves several steps, which should be in
sequence order, so that final result should come up with right picture. It
involves following steps:
Developing Research Plan
The task further is to arrange ideas in order and write them in the form of
an experimental plan or what can be considered as a Research Plan.
Research Plan is essential because of following steps:
1. Research plan helps to organize ideas in a form whereby it ispossible to look for flaws and inadequacies, if any.
Problem Identification
Research Objective
Developing Research Plan
Data Collection
Data Processing and Analysis
Findings
Recommendations
Conclusion
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2. It provides an inventory of what must be done and which materials
have to be collected to achieve it.
3. It is a document that can be used to get comments of other.
The steps involved in developing a research plan are as follows:1. Data Source: After the research problem has been identified and
research design/ plan chalked out, at this step the source from
where the data is to be collected and how is identified. At this step
the researcher should keep in mind two types of data:
Primary Data
Secondary Data
2. Research Approach: There are two basic approaches used to carry
out the research: Personal Interview
Telephone Interview
3. Research Instrument: Paper based Questionnaire.
4. Sampling Plan: To ensure representation of the universe, target
respondents were identified through a Random Sampling
Process.
Consumers, who were familiar with the category, were interviewed
for those categories.
Sampling ensured that each of the categories under study had a fair
representation in conjunction to the penetration of the category in
the market.
Sampling is a selection of units from the entire group called the
population or universe of interest.
Sampling Population: (Universe) Customer in Pune.
Sampling Frame: Customers in east Pune.
Sampling Unit(s): Individual, investors, builders, promoter,
agents, Firms, and so on.
Sampling Method: Area Sampling.
Sample Size: Sample size is 150.
Data Collection:
Basically any Researcher collects two types of data:
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1. Primary Data:The primary data are considered which are collected
afresh and for the first time, and thus happen to be original in
nature. This data is collected by researcher himself for the purpose
of research carried by him.
The Primary Data has generally been collected by means of
Questionnaire, Telephone, Direct approach and Observation
method via. Customers.
2. Secondary Data: The Secondary data are considered which have
already been collected by someone else and which have already
been passed through statistical process.
But before utilizing the secondary data researcher must find out the
reliability, sources from where have it collected and the purpose for
which it has collected.
Secondary data may either be published data or unpublished
The Secondary data has been collected by means of:
Various publications of the central, state and local governments.
Trade journals, exhibition.
Books, Magazines and Newspaper
Reports, Presentation of individual, association etc.
Public Records and Statistics.
Historical documents and other sources of published information.
Experts and Individual
Various publications of foreign governments or international bodies.
Relatives and Friends.
Internet website like magicbricks, 99acres, zamanzar,
indiaproperties,anandproperties etc
Limitations
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While doing the study I faced, these are listed as below:
The Time for the study was only two moths (10th May to 10th July 2008).
Few Customers did not respond well to my questions.
Language barrier was a problem in some case.
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CHAPTER- V
Analysis, Interpretation
Data Analysis & Interpretation
Graphical presentation Survey Analysis
Data analysis
1. Which are the respondents involve in research?
Types of respondent No. of respondents % of the Respondents
Investor 30 20
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Builders 45 30
Agents 75 50
Total 150 100
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Interpretation:
50%
20%
30%
Agents Investor Builder
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Through survey we found that maximum 50%, 30%, 20% agents builder and
investor respectively.
2. Do you think real estate consultants are adding value to customer as wellas builder?
Characters No. of respondents % of the respondents
Yes 105 70
No 45 30
Interpretation:
It was found trough survey that 70% respondents said that realestate consultants are adding value to the customers as well asbuilders.
3. Whatis the value added services provided by respondents?
Help in property showing
Respecting customers
Connect throughout end to end process
Provide all documentation knowledge
Help in negotiations from builders or promoters
Send greeting card after close deal.
Maintain all record of customer data in excel
Characteristics
NoYes
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Help in obtaining home loan.
4. What is parameter of value addition provided
by Relocare and other agents or consultants?Consultants Parameter
Relocare 8
Gemini properties 6
Giri associate 5
Seva properties 5
Shri sai consultancy 4
5. New development on the particular area.
Area New developmentKharadi EON IT parks, gera emerald city, 5*
hotels.
Hadapsar Infocity IT park,Magarpatta WNS tower, multiplex, hotels.Fatima nagar NoWanwadi Fun n cinema, commercial projectsK.T. kawade No
6. Is there any possibilities of new development
in particular areas?
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Characteristics No. of respondent % of the properties
Yes 105 70
No 45 30
Interpretation:
It was found through survey that 70% respondents said
that new will be possible.
7. Future of Pune real estate.
Character No. of Respondents % of Respondents
Increments 45 30
Decline 50 33
Characteristics
NoYes
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No change 55 37
Interpretation:
Through above survey 37% said that future of the real estate consultants will be
stable and 33% said that will be decline and remains 30% said
9. Which types of preferred properties by customers?
Types of properties % of the properties
Direct (from builder, personal) 30
Indirect properties(resale, agents etc) 70
37%
30%
33%
Stable Strong Decline
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Interpretation:
Through data analysis we got that 70% properties are selling and buying as
indirect and only 30% was direct properties.
9. Which factors are most effective in customer buying
behavior?
Factors No. of Respondents
in favor
% of the Respondents
Location 50 33
Price 40 27
Brand 25 17
Resale, agents Direct
10
20
30
40
50
60
70
points
Types of properties
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Aesthetics 15 10
Amenities 20 13
Interpretation:
It was found through survey that most 33% respondent or customer are preferred
first location and after that price, brand, amenities and aesthetics respectively.
11. According to them which are the best 10 projects on
the basis of quality (brand) & cost parameter?
Area ProjectViman nagar 1. Konark campus
2. Lunkand emerald.Kalyani nagar 1. Fortaleza
2. Marigold
Wagholi 1. Umang houseKharadi 1. Primrose
Factors
Location33%
Price27%
Brand17%
Aesthetics10%Amenities13%
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2. blue berryMagarpatta 1. cosmos
2. iris3. gravellia
Hadapsar 1. panwar house
Fatima nagar 1. Parmar buildingWanwadi 1. Versa
2. sylen heightK.T. kawade 1. sicilia
12.Area wise price rates
Viman nagar 3200-5500Kalyani nagar 4500-6500
Wagholi 2100-2500Kharadi 2100-3000Magarpatta 2600-3200Hadapsar 2500-4000Fatima nagar 2600-3500Wanwadi 3000-4000B. T. Kawade road 3000
13. What will be the price of real estate properties in
next six months in concern area?
Character No. of Respondents % of Respondents
Increase 45 30
Decline 50 33
Stable 55 37
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Interpretation:
Through above survey 37% said that future of the real estate consultants will be
stable and 33% said that will be decline and remains 30% said will be growing.
14. Are competitors using internet for properties buying
and selling?
Characteristics No. of respondent % of the properties
Yes 80 53
No 70 47
37%
30%
33%
Stable Growing Decline
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Interpretation:
It was found that 53% respondents are using internet in buying
and selling of properties and remains 47% are not using.
Yes No
10
20
30
40
50
60
70
%
Types of properties
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CHAPTER- VI
Findings and Conclusion
Findings, Conclusion
Suggestion
Finding and conclusionThrough all over the project I was found that the real estate sector goodfor any kind of management tools and it is one of most booming sector in
the Indian market. And as we know the peoples are so busy in their
corporate so they dont have sufficient time to find out properties
therefore they our services are beneficial for them.
I was also developed given area and made network with the agents as
well builders.
Real estate agents contributing various value additions to customer like Help in property showing
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Respecting customers
Connect throughout end to end process
Provide all documentation knowledge
Help in negotiations from builders or promoters
Send greeting card after close deal.
Maintain all record of customer data in excel
Help in obtaining home loan
Customer always first.
As per study I found that future of real estate consultants will bemushroomed
Because of customer doesnt have time to search property due to busy
schedule
Lack of knowledge about real estate
Any misunderstanding in documents
Also there are possibilities of new development like
IT parks
Commercial mall, and building
Township like Amanora city
I also created awareness about my companys brand and product, service and value addition.
And myself improvement as.
Learn about real estate
How to engage the customer Readthe customer according to their perception ,behavior and profession
Get knowledge about required data and documentation
Improve relationship with agent
Suggestion They have to see the at least one time before show to customer so can get idea of
property.
Should arrangement of property as earlier possible They should have fully knowledge about the current market.
Should be negotiating price.
CHAPTER-VII
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LIMITATIONS
Limitation
Annexure
(i) Questionnaire
(ii) Bibliography
Limitations
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1. Less coverage or presence in the country.2. Due to presence of large number of players, Company is not able to
get large no. of customers, ultimately do not trade more.3. Illiteracy in general public.
4. Lot of study needed that require efforts, time and money.5. Due to lack of enough funds, company could-not spend much to get
the business.6. No technology up gradation.7. Company concentrating only on revenue.8. Lack of adequate staff people, especially marketing.9. People scare to invest their money in real estate due to the
assumption of high risk involved.10.Lack of proper mgt.
11. Lack of direct property
12. Weak network with agent
13. If agent has property, than they are not come at time to showthe property.
14. Do not able to engagement of customer
Annexure
8/9/2019 REPORT ON RELOCARE
47/48
Questionnaire:
1. Which is the respondent involved in research?2. Do you think real estate consultants are adding value to customer
as well as builder?3. What is the value added services provided by respondents?4. what are parameter of value addition provided by Relocare and
other agents or consultants
5. New development on the particular area.
6. Are there any possibilities of new development in particular areas?
7. Future of Pune real estate
8. What will be future of real estate consultants?
9. Preferred properties by customer
10.Which factors are most effective in customer buying behavior?
11. According to them which are the best 10 projects on the basis ofquality (brand)& cost parameter?
12.Area wise price rates
13.What will be the price of real estate properties in next six monthsin concern area?
14.Are competitors using internet for properties buying and selling?
Bibliography
8/9/2019 REPORT ON RELOCARE
48/48
Books:
1. Research Methodology by C R Kothari.
2. Marketing Management by Philip Kotler
3. Times properties news editions.
4. Properties showcase.
.
Internets:
www.magicbricks.com
www.99acres.com
www.google.com
www.zamanzar.com
http://www.magicbricks.com/http://www.99acres.com/http://www.google.com/http://www.zamanzar.com/http://www.magicbricks.com/http://www.99acres.com/http://www.google.com/http://www.zamanzar.com/