REPORT ON RELOCARE

8/9/2019 REPORT ON RELOCARE

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A

PROJECT REPORT

ON

WHAT VALUE ADDITION CAN BE DONE BYREAL ESTATE CONSULTANTS

AT

RELOCARE, PUNE

CARRIED OUT BY

In partial fulfillment of therequirement of

Post Graduate CorporateProgram (2008-2010) of Suryadatta

College

By

SAWARAM SUTHAR

PGCP- MODULE - III

Marketing and Supply chainmanagement

Roll No-76


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Suryadatta Institute ofManagement(SIVAS), Pune

(2008-2010)

DECLARATION

I hereby declare that this projects report entitled sales trainingdocument is the outcome of my sincere efforts. This report issubmitted by me in the partial fulfillment of post graduatecorporate program (business studies). This report contains nopreviously written and published data and has not beensubmitted to any other purpose to any educational institute.

Date- 23/12/2009

Place-Pune

Signature

Sawaram Suthar


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ACKNOWLEDGEMENT

I take this opportunity to express my sincere thank tothe management ofReliquus Venture (Relocare)Pune, for providing me the opportunity to carry out theproject in their organization.

I would like to extend my appreciation towardsSuryadatta Education Foundation for giving me theopportunity about project. I am obliged to Dr.Sanjay.B.Chordiya Chairman and founder of theinstitute for spending valuable time and co-operatingwith us for successful completion of our project. I takethe opportunity to take the practical knowledge of the

theoretical aspect through this project.

I express my gratitude to Mr. Abhay Kumarwho in spite of his pressing duties and responsibilitieshas shown genuine interest in providing necessaryguidance regarding concept of the project and renderedsupport at all stage of the study.

I also thanks to my professor Ms.PoojaHalkude who is our inspiration to work and learn.


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Last but not the least I would like to thank myteam members, team leader Anil Kumar and someseniors who encouraged me and cooperated incompletion of my project.

SAWARAM SUTHAR

INDEX

S.NO CHAPTER PAGE NO.

1 Objective of the project 62 Introduction to Study. 63 Introduction to Topic. 74 Reason for Selecting the Topic. 85 Significance of the Company. 96 What I Learnt From The Study? 97 Company profile 118 Scope of products and services 129 Market Research 20

10 Research Objective 2111 Research Methodology 2412 Developing research plan 2513 Data Collection 2614 Data analysis ,Graphical

presentation and survey analysis29

15 Finding and conclusion 4116 Suggestions 4117 Limitations 4318 Annexure 45


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(i) Questionnaire(ii) Bibliography

CHAPTER- I

INTRODUCTION

Objective of the project. Introduction to Study. Introduction to Topic. Reason for Selecting the Topic. What I Learnt From The Study? Significance of the Company.


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OBJECTIVE OF PROJECT

The objectives of doing project are as below.

1. What value added service can be provided by the real estateconsultants in Pune?

2. What will be the future of real estate consultants?3. Real estate development in Pune.4. To create awareness within the customer for company service and

brand of the company.


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INTRODUCTION TO STUDY

Marketing deals with identifying and meeting human and social needs.Marketing is more than mere a physical process or a set of activities .Itrepresent a philosophy of business .Finance, operations, accounting , andothers functions will not really matter if there is not sufficient demand forproducts and services so the company can make a profit. The purpose of a

business is to create a customer. Marketing is the function of businessconcerned with creating of customer .This means that marketing is theessence of all business .Creation of customer means the identification ofcustomer needs and organizing the business to fulfill these needs. Asmarketing manager make major and important decisions such as whatfeathers to design into a new product , what prices to offer customer ,where to sell products , how much to spend on advertising and sales.

The ultimate aim of every organization is to sell their productor provide service to customers and make profit. A successful product orthe service means nothing unless the benefit of such a service can be

communicated clearly to the target market. Today world is full ofcompetitions and manufacturing the product is not enough, the sameproduct needs to be communicated or the consumer should be made toknow about the availability of the product .Also it become essentiallyimportant to propagate the additional feature of the product and somevalue addition services. It includes various entities like goods, service,experience, events, persons, places, properties, organizations,information, and ideas.

I was study there in market research where collect data from

agent and get response regarding value addition to customer by agentsand also marketing as promotion, advertisement, selling properties.


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The main objective of the project was to promote the offer to thecustomer and to study the effectiveness of buying and selling propertiesand develop the concern and

Introduction to the topic

At Relocare I was assigned with the topic is as Sales trainingdocumentation and promotion of the real estate market services.In this current scenario Indian marketing sector is growing firstly whencompare to the other sector. Marketing is one of the daunting tasks andmore physical process. Human efforts and management constitute theprimary concept in marketing. The cost of this is very high and needmanpower also. Advertisement and Sales promotion is the big concept.From Companys view the topic has great importance.

For this types of company this topics issupposed to be the heart. While promoting the product I was using thepersonal selling tools to promote Websites selling to the customers. I had

a good chance to interact with the customer directly. So I chose this topic.As a marketing student I have to learn basic and background of theconcept thoroughly.

I was as management trainee working there for two month andcomplete projects.

Sales promotion is another important component of the marketCommunication mix. It is essentially a direct and immediate inducement.It adds extra value to the product and hence prompts the dealer/consumer to buy a product. In specific sense , sales promotion includes

those sales activities that supplements both personal selling andadvertising and coordinate them and make them effective , such as


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display , shows, demonstration and other non recurrent selling efforts notin the ordinary routine.

Tolls & Technique Of Sales Promotion:

Demonstration. Trade Fare. Exhibition. Coupons, Premium. Joint Promotion. Contests. Merchandising /Display.

REASON OF SELECTION OF THIS TOPIC

Property that cannot easily be moved, usually buildings and theground they are built on property consisting of houses and land isknown as real estate

Due to certain growth and development in Pune real estatemarket ,the Government of India has decided to sanction 100%Foreign Direct Investment (FDI) in the construction and developmentsector

The importance of the Real Estate sector, as an engine of thenations growth, can be gauged from the fact that it is the second

largest employer next only to agriculture and its size is close to US $12 billion and Grows at about 30% per annum. Five per cent of theCountrys GDP is contributed by the housing sector. In The nextthree or four or five years this contribution to he GDP is expected torise to 6%.

The Real Estate Industry has significant linkages with several othersectors of the economy and over 250 associated industries. OneRupee invested in this sector results in 78 paisa being added to theGDP of the State.

A unit increase in expenditure in this sector has a multiplier effectand the capacity to generate income as high as five times. If the

economy grows at the rate of 10% the housing sector has the


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capacity to grow at 14% and generate 3.2 million new jobs over adecade.

SIGNIFICANCE OF THE COMPANY

Drastically reduce their property search time/effort and worries.

To build image of the company through promotional activities.

They can get all data of that particular area and can make brand image ofcompany.

To get awareness of the company in that areas and start dealing. Get Punes best properties of reputed builders and owners

Practically understand the locality of each property, return oninvestment potential and meet the onsite managers/owner for allother details.

Get help in property price negotiation from builder/owner

Get exhaustive loan advice and end to end coordination.

Get well researched updated property information/consulting ofvarious other projects.

Post tour free door step follow up and support services for all

interested customers till buying.


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Regular and free update to all our customers on the developmentsof their projects till possession.

Get integrated post possession services like getting property rented,relocation services, and property management services.

WHAT I LEARNT FROM THE STUDY?

Value added service provided by agent like end to end process, toshow property, send greeting card after close deal, negotiation andprovide little maintenance.

Use of internet (like blogs, twitter etc.) in real estate sector

About Pune real estate scenario

Functioning of marketing Practical knowledge of the market and real estate market.

Customer handling process.

Identification of customers or customer engagement

Documentation and data requirement of the buying or sellingproperties.

Property acquisition.

Learnt about home loan.

CHAPTER- II

ORGANISATION PROFILE


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Company profile Scope of products and services Head office and branches Financial data Quality policy and objective

Milestone in history Organizational chart

COMPANY PROFILE

Relocare Services is rapidly growing player in the person process

outsourcing industry. Started as a CorporateRelocation management company, Relocare has added couple of morespecialized services and has delivered the same quality of services in all ofits new initiative. Following is a snapshot of its divisions and serviceportfolio

Relocare Relocation Management Services:Relocation management is flagship services division where we helphundreds of employees of our corporate clients in hassle free relocation inPune. Our service includes providing rental property, coordinating packing

requirements, disseminating school information, giving essentialconnection information and giving very effective local information (Pune


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Life Booklet is a part of it). We have been working with top IT,Manufacturing clients across all locations of Pune

Relocare Home Solutions:Relocare home solutions give high quality consulting and active help in

real estate buying/selling domain. Our solutions comprises of end to endservices which includes property search, consulting, property visit, legalhelp, negotiation, bulk booking, post possession property managementsolutions. Within few months of its launch we have been very successful inserving customer and currently we are working with top builders of Pune.

Bio-jobs- This is the recruitment Division for the pharmaceuticalcompanies.

About Pune Life BookletAn innovative product, which caters very precisely to the informationalrequirement of our customers. Pune life is multiutility booklet which givesinformation about regular services, vendors, emergency numbers andlocation specific information which our customers need every time. Weprint 30000 booklets every quarter (a new version every quarter).

SCOPE OF PRODUCTS AND SERVICES

Home Buying Solution

Drastically reduce your property search time/effort andworries.

Get Punes best properties of reputed builders and owners.

Understand the locality of each property, return oninvestment potential and meet the onsite managers/ownerfor all other details

Get help in property price negotiation form builder/owner Get exhaustive loan advice and end to end coordination.


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Get well researched updated property

information/consulting of various other project

Free door step follow up and support services for all

interested customers till buying

Regular and free update to all our customers on the

developments of their projects

Get integrated post possession services like getting

property rented, relocation services, and

property management services

Home Selling Solutions

Get proper valuation of property done by our consultants

Advertising and marketing (paper/Internet / Internalnetwork) of your property on our cost

Coordination of buyer visits and help in price negotiations

Travel Services

We deliver complete travel services to cater to overall travel needs of

customers. A dynamic portfolio of service delivery, we extend our service

in formats which can cater to corporate travel need as well employee

personal travel needs. Our retail formats are also efficiently geared up to

deliver services to large customer base. Our service includes traditional

ticketing and booking services (Air, Rail, Bus, Cab, and Hotel), Extended

Travel Services (Holiday, Weekend Getaways, Adventure Travel, OutBound Leanings Programs, Leisure Tours) and Travel related services

(Forex, Travel Insurance).

Pune Life Booklet

An innovative product, which caters very precisely to the informationalrequirement of our customers, Pune life is multi utility booklet which givesinformation about regular services, vendors, emergency numbers andlocation specific information which our customers need every time. Weprint 30000 booklets every quarter (a new version every quarter).

Travel Train tickets

Bus tickets

Air tickets

Car- rental

Relocation


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Relocation Getting quotes

Moving goods

Insurance

Legal Assistance RTO

Income tax

Corporation work

PAN card

Passport

Ration card

Real Estate

Buying solutions Selling solutions

Rental solutions

Local information

Group booking

Legal assistance

Home loans

Deals Real estate deals

Discount coupons Prizes

Contests

Sole selling

HEAD OFFICE AND BRANCHES

Head office address:Relocare

Reliquus Venture,


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Dayarnava, Ground floor, 45 Avanti Society, Padmavati, Pune,Maharashtra, India 411009Contact no. 020-24228138/ 9850978846www.relocare.in

Branches:

KharadiSpringfield society, shop no. 1Nagar- Magarpatta by pass road, opp. RELIANCE MARTPune-411014

Contact no. 9011053251/53.

Waked:Alpine building near Jagtap dairy,Opp. Khyber hotelWaked. Pune

Financial data

Generating of Revenue worth Rs.

24 Lacs in 2008-09.
http://www.relocare.in/http://www.relocare.in/


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Penetration of Eastern &Southern Pune.

Successfully managing sole-selling

of a project worth over Rs. 15Crore.

Associated with all the renownedbuilders of Pune.

Branding and positioning inconsumers mind.

QUALITY POLICY AND OBJECTIVE

Our values Value addition


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Ethics

Customer focus

Innovation

Create respect

Quality policies are as:

For work Adhere to time lines

In doubt ask your manager

No favors form client/vendor

Follow code of conduct

Office timing for office work In team everyone is equal

Customer first

For team interaction: Respect others

Share knowledge

Solve problem internally

Further problem talk to boss

Team first

For reporting Always keep your manager informed

Be on time

48 Hr deadline( means must be reporting within 48 hours)

Be first(always keep reporting in first)

For Data/Report: On time Properly formatted

Share concern person only

Use mail

Keep back up/copy first

For handling customers Continues communication

Be on time

Give company data to customer Follow up


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Customer first

Unable to serve, let them know

Pass your visiting card

Get data in given customer requirement form

Data maintain in excel/CRM.

For office decorum: Focus on work

Silence

Proper use of resources

Dressing

Participation

Cleanlineness first

Milestone in the history

Revenue target Rs. 50 lacs

Employee strength will be 20 + by year end

Expansion to more cities like Hyderabad, Noida, Banglore.etc.

Application of IT infrastructure in term of processes

Leading outsourcing (people process) organization in India.

ORGANISATION CHARTS


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Mr. Abhay Kumar(Director)

Mr. Surojit Nandi(Chief executive officer)

Mr. Sanjay Poojari

(Head Pune)

Area Areamanager

Salesexecutive

East Ankit sachdeva AmarNorth Stephan Wilson Ravindra

Snuil

West Vikrant andsuchil

Sagar moreAtul bhandari

South Anil kumar -North west Sangram -

CHAPTER- III


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RESEARCH OBJECTIVE

Market Research Research objective Time scope

Geographical scope

Market Research

The marketing research process involves a number of inter-relatedactivities. In this process various inter-woven into each other and eachstep will have some influence over the following steps.


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In marketing research, even though our focus is on a particular step, otherinter related step are also being look into simultaneously. As one activityis completed, our focus automatically naturally shifts from one to another.Marketing research is the systematic design, collection, analysis and

reporting of data and finding relevant to a specific marketing situationfacing the company.Research Methodology means the method carried out to study theproblem. Its shows the type of research design, sources used to acquiredata, procedures used to draw sample, sample size, research workers andused for handling challenges during the course of study.

The following are the steps:

Formulating the research problem Choice of research design Determining the source of data Designing the data collection form Determining sampling design and sampling size Conducting the field survey Analyzing the collected data Preparing the research report

Research objective

Under the guidance of Mr. Anil Kumar (Area Manager, Relocare Pune ), Istarted my project work. The topic assign to me was value addition

provided by real estate consultants so under his guidance I startedmy project work from 9th May 2008 up to 5th July 2009 in Pune.


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The term Research Objective means to discover answers to questions

through the application of scientific procedures. The main aim of research

is to find out the truth which is hidden and which has not been discovered

as yet, though each research study has its own specific purposes.Besides finding a winner in each category, the Research was

conducted with taking care of following perspectives in mind:

1. To arrive at a list of the most preferred projects as perceived by

investors, including each of the product line and service.

2. Identifying the chief service within each category that influences

investors most.

3. Identify the drivers that influence the selection for particular

projects in each category.

4. Determined the performance of the Company as well as Competitors

on the selected drivers.

5. To portray accurately the characteristics of a particular individual,

situation or group.

6. To assess the risk taking ability among different age group people.

7. To determine the frequency with which something invests.

8. To test a hypothesis of a casual relationship between variables.

Time Scope

I started my study from 9th May 2009 to 5th July 2009. Thus the time periodfor my project work was only hardly two month, and the informationcollected is from the study during these two months.

Geographical Scope


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Because of the time limitation of two months and transportation barrier, Iwas asked by Area manager to limit the survey up To east Pune (Kharadi,Magarpatta, Hadapsar T kawade road, wonwarie, and Fatima nagar.

Magarpatta,

Hadapsar

Mundhawa

B.T.kawade

road

Fatima nagar

Wanworie


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CHAPTER- IV

RESEARCH METHODOLOGY

Research Methodology Developing research plan

Data Collection Limitation Work carried out

Research Methodology

The right combination 0f a detail study, observation, cooperation and

experiment is called Research. It is systematic generalization and

formulation of theory.

I have chosen to use Exploratory Research design to carry out my

research successfully with aim of either to explore an area where is little

known or to investigate the possibility of undertaking particular work.

Data was captured via a structured questionnaire administrated face-to-face with the respondent.


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Research Methodology involves several steps, which should be in

sequence order, so that final result should come up with right picture. It

involves following steps:

Developing Research Plan

The task further is to arrange ideas in order and write them in the form of

an experimental plan or what can be considered as a Research Plan.

Research Plan is essential because of following steps:

1. Research plan helps to organize ideas in a form whereby it ispossible to look for flaws and inadequacies, if any.

Problem Identification

Research Objective

Developing Research Plan

Data Collection

Data Processing and Analysis

Findings

Recommendations

Conclusion


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2. It provides an inventory of what must be done and which materials

have to be collected to achieve it.

3. It is a document that can be used to get comments of other.

The steps involved in developing a research plan are as follows:1. Data Source: After the research problem has been identified and

research design/ plan chalked out, at this step the source from

where the data is to be collected and how is identified. At this step

the researcher should keep in mind two types of data:

Primary Data

Secondary Data

2. Research Approach: There are two basic approaches used to carry

out the research: Personal Interview

Telephone Interview

3. Research Instrument: Paper based Questionnaire.

4. Sampling Plan: To ensure representation of the universe, target

respondents were identified through a Random Sampling

Process.

Consumers, who were familiar with the category, were interviewed

for those categories.

Sampling ensured that each of the categories under study had a fair

representation in conjunction to the penetration of the category in

the market.

Sampling is a selection of units from the entire group called the

population or universe of interest.

Sampling Population: (Universe) Customer in Pune.

Sampling Frame: Customers in east Pune.

Sampling Unit(s): Individual, investors, builders, promoter,

agents, Firms, and so on.

Sampling Method: Area Sampling.

Sample Size: Sample size is 150.

Data Collection:

Basically any Researcher collects two types of data:


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1. Primary Data:The primary data are considered which are collected

afresh and for the first time, and thus happen to be original in

nature. This data is collected by researcher himself for the purpose

of research carried by him.

The Primary Data has generally been collected by means of

Questionnaire, Telephone, Direct approach and Observation

method via. Customers.

2. Secondary Data: The Secondary data are considered which have

already been collected by someone else and which have already

been passed through statistical process.

But before utilizing the secondary data researcher must find out the

reliability, sources from where have it collected and the purpose for

which it has collected.

Secondary data may either be published data or unpublished

The Secondary data has been collected by means of:

Various publications of the central, state and local governments.

Trade journals, exhibition.

Books, Magazines and Newspaper

Reports, Presentation of individual, association etc.

Public Records and Statistics.

Historical documents and other sources of published information.

Experts and Individual

Various publications of foreign governments or international bodies.

Relatives and Friends.

Internet website like magicbricks, 99acres, zamanzar,

indiaproperties,anandproperties etc

Limitations


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While doing the study I faced, these are listed as below:

The Time for the study was only two moths (10th May to 10th July 2008).

Few Customers did not respond well to my questions.

Language barrier was a problem in some case.


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CHAPTER- V

Analysis, Interpretation

Data Analysis & Interpretation

Graphical presentation Survey Analysis

Data analysis

1. Which are the respondents involve in research?

Types of respondent No. of respondents % of the Respondents

Investor 30 20


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Builders 45 30

Agents 75 50

Total 150 100


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Interpretation:

50%

20%

30%

Agents Investor Builder


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Through survey we found that maximum 50%, 30%, 20% agents builder and

investor respectively.

2. Do you think real estate consultants are adding value to customer as wellas builder?

Characters No. of respondents % of the respondents

Yes 105 70

No 45 30

Interpretation:

It was found trough survey that 70% respondents said that realestate consultants are adding value to the customers as well asbuilders.

3. Whatis the value added services provided by respondents?

Help in property showing

Respecting customers

Connect throughout end to end process

Provide all documentation knowledge

Help in negotiations from builders or promoters

Send greeting card after close deal.

Maintain all record of customer data in excel

Characteristics

NoYes


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Help in obtaining home loan.

4. What is parameter of value addition provided

by Relocare and other agents or consultants?Consultants Parameter

Relocare 8

Gemini properties 6

Giri associate 5

Seva properties 5

Shri sai consultancy 4

5. New development on the particular area.

Area New developmentKharadi EON IT parks, gera emerald city, 5*

hotels.

Hadapsar Infocity IT park,Magarpatta WNS tower, multiplex, hotels.Fatima nagar NoWanwadi Fun n cinema, commercial projectsK.T. kawade No

6. Is there any possibilities of new development

in particular areas?


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Characteristics No. of respondent % of the properties

Yes 105 70

No 45 30

Interpretation:

It was found through survey that 70% respondents said

that new will be possible.

7. Future of Pune real estate.

Character No. of Respondents % of Respondents

Increments 45 30

Decline 50 33

Characteristics

NoYes


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No change 55 37

Interpretation:

Through above survey 37% said that future of the real estate consultants will be

stable and 33% said that will be decline and remains 30% said

9. Which types of preferred properties by customers?

Types of properties % of the properties

Direct (from builder, personal) 30

Indirect properties(resale, agents etc) 70

37%

30%

33%

Stable Strong Decline


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Interpretation:

Through data analysis we got that 70% properties are selling and buying as

indirect and only 30% was direct properties.

9. Which factors are most effective in customer buying

behavior?

Factors No. of Respondents

in favor

% of the Respondents

Location 50 33

Price 40 27

Brand 25 17

Resale, agents Direct

10

20

30

40

50

60

70

points

Types of properties


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Aesthetics 15 10

Amenities 20 13

Interpretation:

It was found through survey that most 33% respondent or customer are preferred

first location and after that price, brand, amenities and aesthetics respectively.

11. According to them which are the best 10 projects on

the basis of quality (brand) & cost parameter?

Area ProjectViman nagar 1. Konark campus

2. Lunkand emerald.Kalyani nagar 1. Fortaleza

2. Marigold

Wagholi 1. Umang houseKharadi 1. Primrose

Factors

Location33%

Price27%

Brand17%

Aesthetics10%Amenities13%


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2. blue berryMagarpatta 1. cosmos

2. iris3. gravellia

Hadapsar 1. panwar house

Fatima nagar 1. Parmar buildingWanwadi 1. Versa

2. sylen heightK.T. kawade 1. sicilia

12.Area wise price rates

Viman nagar 3200-5500Kalyani nagar 4500-6500

Wagholi 2100-2500Kharadi 2100-3000Magarpatta 2600-3200Hadapsar 2500-4000Fatima nagar 2600-3500Wanwadi 3000-4000B. T. Kawade road 3000

13. What will be the price of real estate properties in

next six months in concern area?

Character No. of Respondents % of Respondents

Increase 45 30

Decline 50 33

Stable 55 37


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Interpretation:

Through above survey 37% said that future of the real estate consultants will be

stable and 33% said that will be decline and remains 30% said will be growing.

14. Are competitors using internet for properties buying

and selling?

Characteristics No. of respondent % of the properties

Yes 80 53

No 70 47

37%

30%

33%

Stable Growing Decline


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Interpretation:

It was found that 53% respondents are using internet in buying

and selling of properties and remains 47% are not using.

Yes No

10

20

30

40

50

60

70

%

Types of properties


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CHAPTER- VI

Findings and Conclusion

Findings, Conclusion

Suggestion

Finding and conclusionThrough all over the project I was found that the real estate sector goodfor any kind of management tools and it is one of most booming sector in

the Indian market. And as we know the peoples are so busy in their

corporate so they dont have sufficient time to find out properties

therefore they our services are beneficial for them.

I was also developed given area and made network with the agents as

well builders.

Real estate agents contributing various value additions to customer like Help in property showing


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Respecting customers

Connect throughout end to end process

Provide all documentation knowledge

Help in negotiations from builders or promoters

Send greeting card after close deal.

Maintain all record of customer data in excel

Help in obtaining home loan

Customer always first.

As per study I found that future of real estate consultants will bemushroomed

Because of customer doesnt have time to search property due to busy

schedule

Lack of knowledge about real estate

Any misunderstanding in documents

Also there are possibilities of new development like

IT parks

Commercial mall, and building

Township like Amanora city

I also created awareness about my companys brand and product, service and value addition.

And myself improvement as.

Learn about real estate

How to engage the customer Readthe customer according to their perception ,behavior and profession

Get knowledge about required data and documentation

Improve relationship with agent

Suggestion They have to see the at least one time before show to customer so can get idea of

property.

Should arrangement of property as earlier possible They should have fully knowledge about the current market.

Should be negotiating price.

CHAPTER-VII


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LIMITATIONS

Limitation

Annexure

(i) Questionnaire

(ii) Bibliography

Limitations


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1. Less coverage or presence in the country.2. Due to presence of large number of players, Company is not able to

get large no. of customers, ultimately do not trade more.3. Illiteracy in general public.

4. Lot of study needed that require efforts, time and money.5. Due to lack of enough funds, company could-not spend much to get

the business.6. No technology up gradation.7. Company concentrating only on revenue.8. Lack of adequate staff people, especially marketing.9. People scare to invest their money in real estate due to the

assumption of high risk involved.10.Lack of proper mgt.

11. Lack of direct property

12. Weak network with agent

13. If agent has property, than they are not come at time to showthe property.

14. Do not able to engagement of customer

Annexure


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Questionnaire:

1. Which is the respondent involved in research?2. Do you think real estate consultants are adding value to customer

as well as builder?3. What is the value added services provided by respondents?4. what are parameter of value addition provided by Relocare and

other agents or consultants

5. New development on the particular area.

6. Are there any possibilities of new development in particular areas?

7. Future of Pune real estate

8. What will be future of real estate consultants?

9. Preferred properties by customer

10.Which factors are most effective in customer buying behavior?

11. According to them which are the best 10 projects on the basis ofquality (brand)& cost parameter?

12.Area wise price rates

13.What will be the price of real estate properties in next six monthsin concern area?

14.Are competitors using internet for properties buying and selling?

Bibliography


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Books:

1. Research Methodology by C R Kothari.

2. Marketing Management by Philip Kotler

3. Times properties news editions.

4. Properties showcase.

.

Internets:

www.magicbricks.com

www.99acres.com

www.google.com

www.zamanzar.com
http://www.magicbricks.com/http://www.99acres.com/http://www.google.com/http://www.zamanzar.com/http://www.magicbricks.com/http://www.99acres.com/http://www.google.com/http://www.zamanzar.com/

Documents

REPORT ON RELOCARE