Executive Panel and Q&A Session Danny Sabbah, General Manager, IBM Tivoli Software (Moderator) Panelists Robert LeBlanc, Senior Vice President, IBM Middleware Software Mike Rhodin, Senior Vice President, IBM Software Solutions Group Steve Robinson, General Manager, IBM Security Solutions Tom Rosamilia, General Manager, Power and z Systems Neeraj Chandra, Vice President, Strategy, IBM Rational Software

© 2010 IBM Corporation

Integrated Service Management in the era of Smarter Computing

Executive Summary of Pulse 2011 Key Messages

New approaches to addressing the high cost of operational inefficiency, transforming the economics of IT and continuously improving the business impact of technology

• Improve infrastructure affordability and flexibility

spanning space, energy, assets, and labor.

• Enable Product & Service Innovation by converging

digital and physical infrastructures and leveraging

unprecedented degrees of real-time operational data.

• Unleash the power of analytics to gain new insights,

improving the predictability of business outcomes.

1

Extending the Capabilities of ISM for a new era of Smarter Computing

Infrastructure Affordability & Flexibility

• Image / Virtualization & Cloud

Management

• End point Management Solutions

• Network Management Solutions

• Real-time Asset Locator

• Intelligent Network Metering

• Smart Buildings Management

• Security Intrusion System

• Space Management Solutions

• SaaS Service Desk

Management

• Analytics Solutions

Product & Service Innovation

Predictability of Business Outcomes

Integrated Service Management

Business Services and Assets

VISIBILITY CONTROL AUTOMATION Monitor in real-time React quickly & effectively Achieve efficiency

Visibility, Control and Automation™ across the End-to-End Business Infrastructure & Service Chain

3

CLOUD COMPUTING WORK LOAD OPTIMIZED SYSTEMS FEDERATED INFORMATION

An Approach to Continuously Improving Business Impact

Infrastructure affordability &

flexibility

Service quality & resiliency

Service & product innovation

Predictability of business outcomes

Business Services

Evolving to an Integrated Platform…

Integrated Service Management Platform

Key Domains & Processes

ISM Business Processes Driving Continual Improvement

Real-time Metrics & Dashboards

5

Leveraging an Open, Standards Based Architecture

Best Practices

Client’s Existing

Capabilities

Future IBM

Capabilities 3rd Party Capabilities

Open Services for Lifecycle Collaboration (OSLC)

Dynamic Interaction

Common Services

Open Architecture

Federated Data

For

Data Centers For

Design & Delivery

For

Industries

Security

Collaboration

Query Discovery

Administration: Users, projects, process

Dashboards

7

Today’s Executive Panel

Steve Robinson (panelist)

General Manager

IBM Security Solutions

Danny Sabbah (moderator)

General Manager

IBM Tivoli Software

Robert LeBlanc (panelist)

Senior Vice President

IBM Middleware Software

Mike Rhodin (panelist)

Senior Vice President

IBM Software Solutions Group

Tom Rosamilia (panelist)

General Manager

Power and z Systems

Systems and Technology Group

Neeraj Chandra (panelist)

Vice President Strategy

IBM Rational Software

© 2010 IBM Corporation