2013 ANALYTICS SYMPOSIUMFebruary 12, 2013Grand River CenterDubuque, Iowa

Executive Panel

Amy MayerVice President

Cap Gemini

Rich Clayton ‘87Vice President of MarketingOracle Business Analytics

Tim Suther ‘82Chief Marketing OfficerAcxiom

Dave PooleyVice PresidentPeloton Group

Chris KohlmannInformation Service

ManagerCity of Dubuque

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Panel Topics

• Building Analytic Culture• Analytic Processes & Frameworks• Data Scientist / Skills• Getting Started

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Industrializing Business Analytics

“As analytics grow more popular and central to business strategies, there is also a need to produce analytical miracles repeatedly, reliably and quickly.”

Thomas Davenport

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Analytic Culture

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Changing Your Culture….

“In God We Trust, All Others Bring Data”

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Analytic Processes

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Performance Management Framework

Set strategy and goals Define key initiatives and KPIs Assign accountability

Long term planning scenario’s Customer acquisition Capital structure/financing

Allocate strategic targets Financial budgeting Operational planning Rolling forecasts

Financial and operational Revenue, profits, KPIs Efficiency and utilization Benchmarking and metrics

Variances to budget Market Trends Profitability Drivers

Financial & Statutory Management Reporting Compliance Sustainability Metrics

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Data Scientists & Critical Skills

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The technical challenges of using big data are very real.But the managerial challenges are even greater —starting with the role of the senior executive team.

Andrew McAfeeResearch Scientist, MIT Sloan

More Management Challenge Than Science

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Getting Started

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Start Simple and Evolve BI Strategy

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Q & A