Post Graduate Program in Dig i ta l Market ing Management
PG PROGRAM IN DIGITAL MARKETING MANAGEMENT Contact Us: [email protected]
Become a marketer who understands their customers’ end-to-end journeys as well as experiences and be successful in developing a strategic digital roadmap that meets both customers’ expectations and the organization’s business objectives.
6 Months | Online I Interactive Learning | Capstone Project on Mimic Pro Simulation
Get Post Graduate Cert ificate from
Amity Future Academy is the flagship institution of globally accredited Amity Education Group, purely devoted to excellence in Digital Education & Campus Learning, and to mounting students in various disciplines that will shape the economy of tomorrow.
AFA embrace Education 4.0 learning by being the first in India to rationalize the concept of knowledge for future. We want to get the prospective leaders ready, so they contribute to the vision of seeing India as a knowledge superpower.
1PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Why Should You Opt For This Course?
Why Amity Future Academy?
Today we are at a stage where world is moving digitally. This has to be a mandatory skill in today’s growing industries to make our own food plate more healthy and colorful.
Our goal behind creating this course is to focus on imparting knowledge and wiping out the learning gaps. And stay ahead with technological trends as well as stay ahead of the competition
Here are the key reasons for which people take an Online Digital Marketing Program:
Marketing Professionals: Upskilling
Professionals in other Roles: Upskilling, Career Shift, Freelancing
Business Owners & Entrepreneurs: Promote Business, Manage Agency
Digital Marketing Professionals: Career Growth
Students & Fresher’s: Job, Freelancing
Amity Future Academy’s Post Graduate Program in Digital Marketing (PGP-DMM) along with Amity Online helps:
Unique Program Features
Renowned faculties from industry bring in real-world expertise
Live doubt-solving sessions with industry experts and mentors
24/7 access to recorded video lectures
Comprehensive study material for reference
Online coursework with quizzes, case studies, assignments and end project
Hand-on experience in Digital Marketing Tools & Platforms
Unique Program Features
2PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Key Program Highlights
On-the-go-learning’s and 24/7 access to study material & video lectures
Deep Dive into concepts, tools and strategies for digital channels trending in the industry
Stay on track and get the most out of the program through dedicated student mentors & 100% Career support
Industry based case studies from Harvard Business Publishing
Get Alumni Status From Amity Future Academy
Get Hands on experience in setting up and executing ad word campaigns and marketing strategy from Stukent
Module Wise Curriculum
No. Module Name Session No. Session Name
3PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Program Curriculum
1 Building Digital Presence Session 1 Digital Product Session 2 Importance of User Experience and Design Session 3 Websites and Apps Session 4 Teams and Roles Session 5 Product Manager Session 6 Success Stories and Examples
2 Social Media Marketing Session 1 Social Media Introduction Session 2 Business Goals, Social Strategy & Metrics Session 3 Key Social Challenges Session 4 Engagement, Listening and Reputation Management Session 5 Paid Social Campaigns Session 6 Social Media Tools
3 Search Engine Optimization Session 1 Mindset for SEO Session 2 On Page Search Engine Optimization Session 3 Off Page Search Engine Optimization Session 4 Measuring SEO Efforts Session 5 Google's SEO Updates Session 6 App Store Optimization
4 Search Engine Marketing Session 1 Basic of SEM Session 2 Google Ads Auction Session 3 Google Ads Campaign Session 4 Google Ads Account Session 5 Budget & Bidding Session 6 GDN & Re-marketing Session 7 Conversion Tracking, Reporting & Mobile Ad Campaigns Session 8 Shopping Campaigns Session 9 Success Metrics & Best Practices
5 Display Marketing Session 1 Display Advertising Session 2 Display Campaigns Session 3 Google Display Network Session 4 Affiliate Marketing Session 5 Multi-Channel Funnels
6 Content Marketing Session 1 Content Marketing Ecosystem Session 2 Strategic Context (7A Framework) Session 3 Mapping the Journey Session 4 Types of Strategic Content Session 5 Content Management
Before the Start of the Main Program Get Access to:Advance Prep Material - Intro to Online Marketing (Optional)
Module Wise Curriculum
No. Module Name Session No. Session Name
1 Building Digital Presence Session 1 Digital Product Session 2 Importance of User Experience and Design Session 3 Websites and Apps Session 4 Teams and Roles Session 5 Product Manager Session 6 Success Stories and Examples
2 Social Media Marketing Session 1 Social Media Introduction Session 2 Business Goals, Social Strategy & Metrics Session 3 Key Social Challenges Session 4 Engagement, Listening and Reputation Management Session 5 Paid Social Campaigns Session 6 Social Media Tools
3 Search Engine Optimization Session 1 Mindset for SEO Session 2 On Page Search Engine Optimization Session 3 Off Page Search Engine Optimization Session 4 Measuring SEO Efforts Session 5 Google's SEO Updates Session 6 App Store Optimization
4 Search Engine Marketing Session 1 Basic of SEM Session 2 Google Ads Auction Session 3 Google Ads Campaign Session 4 Google Ads Account Session 5 Budget & Bidding Session 6 GDN & Re-marketing Session 7 Conversion Tracking, Reporting & Mobile Ad Campaigns Session 8 Shopping Campaigns Session 9 Success Metrics & Best Practices
5 Display Marketing Session 1 Display Advertising Session 2 Display Campaigns Session 3 Google Display Network Session 4 Affiliate Marketing Session 5 Multi-Channel Funnels
6 Content Marketing Session 1 Content Marketing Ecosystem Session 2 Strategic Context (7A Framework) Session 3 Mapping the Journey Session 4 Types of Strategic Content Session 5 Content Management
4PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Program Curriculum
7 Effective Email Marketing Session 1 Key Components of Email Marketing Session 2 List Building Session 3 List Segmenting Session 4 Email Automation Session 5 Measuring Impact & Optimization
8 Mobile App Marketing Session 1 Mobile App Marketing Basics Session 2 Traffic Strategies for Mobile App Session 3 Mobile Advertising Session 4 Analyzing Mobile App Performance
9 AdTech & MarTech Ecosystem Session 1 Role of AdTech & MarTech Session 2 AdTech Platforms Session 3 MarTech Platforms Session 4 Billing Model Session 5 Target Audience
10 Web Analytics and Metrics Session 1 Google Analytics Session 2 Google Analytics Interface Session 3 Key Concepts Session 4 Google Analytics Reports Session 5 Google Ads Campaign Session 6 Dashboards Session 7 Other Analytics Tools
11 Integrated Marketing Strategy Session 1 Digital Marketing Strategy Session 2 Marketing Funnel Session 3 Integrated Marketing Plan – B2B Session 4 Integrated Marketing Plan – B2C Session 5 CAC vs Scale Model
End Project: 2 Weeks | 10 Rounds
Mimic Pro Simulation:
What Principles will you learn? Write Targeted Ads Perform Strategic Keyword Research Create High-Converting Landing Pages How to Measure Key Performance Indicators Product and Pricing Email Marketing
In the Capstone Project add real hands-on learnings to your digital marketing skills
10 Reasons to Add Mimic Pro in the Program
Get tens of thousands in simulated ad dollars.
Create and optimize simulated PPC campaigns.
Make a mistake? Waste thousands? No sweat.It’s not real money!
Prepares users for the real world.
Practice A/B testing and Conversion RateOptimization.
Do keyword research and plan bid strategies.
Get significant keyword and conversion data sets to analyze.
Launch multiple email campaigns.
Learn by doing – read, then practice.
Compete with other users to see how you perform.
5PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Stukent’s Mimic Pro Simulation
6PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Tools & Platform
Case Studies
Patanjali TakesOn Industry
Giants
Case 1
BookMyShow Usability Testing
Case 2
Ford Fiesta Movement
Case 3
The Vanca - Reworking
Digital Marketing Strategy
Case 4
GIVEINDIA - On the Net for
a Cause
Case 5
Rocket Fuel - Measuring the
Effectiveness of Online Advertising
Case 6
French News Start-up
L'Opinion
Case 7
How Promodo created a
full-fledged sales channel for ShokoSmile
Case 8
Bank of America -
Mobile Banking
Case 9
DataXu-Selling Ad Tech
Case 10
Developing a Marketing
Technology Blueprint
Case 11
Aquasi Marketing- Building and Managing an Online Brand
Case 12
SUMEDHA CHATTERJEEHead - Marketing at BJM
DR. ANJU GULLACo-Founder - DigiGYAN
ANKIT GARG Business Head at TFTH,Student help company
VIVEK CHARDEVice President and Head
– Marketing and Communication
KARAN BHATIAAssociate Director at Emeritus
SACHIN JAINAVP Marketing at Loktra
DIPTARUP CHAKRABORTIVice President & Global Head
of Marketing at Zycus
SIDDHARTH SAXENAChief Product Manager
at Times of India
Who You Will Learn From
7PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Post Graduate Program in Digital Marketing (PGP-DMM) provides immersive, simulation-based and media-rich learning experiences through:
High-quality Recorded video lectures with illustrative
presentations
e-learning activities
Remedial & tutor classes to brush-up concepts
Instructor-led practice sessions to learn popular platforms &
Tools
8PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
How You Will Learn
Key Program Takeaways
By the end of the PGP-DMM, you will be able to:Develop the skills to build a practical digital marketing plan that regulate with your business goals
Evaluate how companies use various strategies to reach target audiences and learn how to adapt them creatively in your own organization
Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision
Expand your definition of ROI and determine which KPIs can be applied to your digital plans
Apply concepts learned in the program to the final project, and create your own digital strategy when you return to work
Add the certificates to your CV and boost your job/business prospects.
On successful completion of the program, earn a Certificate of Post Graduate Program in Digital Marketing Management (PGP-DMM) from Amity Future Academy.
9PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
What Certification You Will Receive
Career Paths
Digital Marketing Roles
Entry Level
Content Creator
Content Strategist
Creative Assistant
Social Media Cordinator
Social Media Strategist
SEO Specialist
SEO Strategist
Email Marketing Specialist
SEM Specialist
Marketing Data Analyst
Community Manager Content
Marketing Manager
Conversion Rate Optimizer
Inbound Marketing Manager
Analytics Manager
Digital Brand Manager
Creative Director
Digital Marketing Manager
SEO/Marketing Manager
Social Media Marketing Expert
Chief Markeitng O�cer
AVP Marketing
Head of Marketing
Advanced LavelMid Level
How will your future look like?
10PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
Enhance your career aspirations with assistance from our Virtual Job Fair, existing Corporate and Alumni network, and recruitment partners like CutShort.io and many others.
Get connected with our Career Counsellor towards the end of the program to be interview-ready as per the current industry requirements.
The common Digital Marketing Pathway
Industry Insights from our Career Partner CutShort.io-
Industry Insights
11PG PROGRAM IN DIGITAL MARKETING MANAGEMENT
The demand for Digital Marketing professionals have increased by 48% in last one year.
30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.
Get exclusive career opportunities in Product Management domain via our partner CutShort.io-
EMAIL US
Learn In-Demand skills right from Industry Stalwartsand get certified from Amity Future Academy.Future-proof your career and stay indispensable.
For general queries: [email protected]
For course inquires: [email protected]
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POST GRADUATE PROGRAM IN DIGITAL MARKETING MANAGEMENT
Contact Us: [email protected] PROGRAM IN DIGITAL MARKETING MANAGEMENT