Post Graduate Program in Digital Marketing Management

Post Graduate Program in Dig i ta l Market ing Management

PG PROGRAM IN DIGITAL MARKETING MANAGEMENT Contact Us: [email protected]

Become a marketer who understands their customers’ end-to-end journeys as well as experiences and be successful in developing a strategic digital roadmap that meets both customers’ expectations and the organization’s business objectives.

6 Months | Online I Interactive Learning | Capstone Project on Mimic Pro Simulation

Get Post Graduate Cert ificate from

Amity Future Academy is the flagship institution of globally accredited Amity Education Group, purely devoted to excellence in Digital Education & Campus Learning, and to mounting students in various disciplines that will shape the economy of tomorrow.

AFA embrace Education 4.0 learning by being the first in India to rationalize the concept of knowledge for future. We want to get the prospective leaders ready, so they contribute to the vision of seeing India as a knowledge superpower.

1PG PROGRAM IN DIGITAL MARKETING MANAGEMENT

Why Should You Opt For This Course?

Why Amity Future Academy?

Today we are at a stage where world is moving digitally. This has to be a mandatory skill in today’s growing industries to make our own food plate more healthy and colorful.

Our goal behind creating this course is to focus on imparting knowledge and wiping out the learning gaps. And stay ahead with technological trends as well as stay ahead of the competition

Here are the key reasons for which people take an Online Digital Marketing Program:

Marketing Professionals: Upskilling

Professionals in other Roles: Upskilling, Career Shift, Freelancing

Business Owners & Entrepreneurs: Promote Business, Manage Agency

Digital Marketing Professionals: Career Growth

Students & Fresher’s: Job, Freelancing

Amity Future Academy’s Post Graduate Program in Digital Marketing (PGP-DMM) along with Amity Online helps:

Unique Program Features

Renowned faculties from industry bring in real-world expertise

Live doubt-solving sessions with industry experts and mentors

24/7 access to recorded video lectures

Comprehensive study material for reference

Online coursework with quizzes, case studies, assignments and end project

Hand-on experience in Digital Marketing Tools & Platforms

Unique Program Features


Key Program Highlights

On-the-go-learning’s and 24/7 access to study material & video lectures

Deep Dive into concepts, tools and strategies for digital channels trending in the industry

Stay on track and get the most out of the program through dedicated student mentors & 100% Career support

Industry based case studies from Harvard Business Publishing

Get Alumni Status From Amity Future Academy

Get Hands on experience in setting up and executing ad word campaigns and marketing strategy from Stukent

Module Wise Curriculum

No. Module Name Session No. Session Name


Program Curriculum

1 Building Digital Presence Session 1 Digital Product Session 2 Importance of User Experience and Design Session 3 Websites and Apps Session 4 Teams and Roles Session 5 Product Manager Session 6 Success Stories and Examples

2 Social Media Marketing Session 1 Social Media Introduction Session 2 Business Goals, Social Strategy & Metrics Session 3 Key Social Challenges Session 4 Engagement, Listening and Reputation Management Session 5 Paid Social Campaigns Session 6 Social Media Tools

3 Search Engine Optimization Session 1 Mindset for SEO Session 2 On Page Search Engine Optimization Session 3 Off Page Search Engine Optimization Session 4 Measuring SEO Efforts Session 5 Google's SEO Updates Session 6 App Store Optimization

4 Search Engine Marketing Session 1 Basic of SEM Session 2 Google Ads Auction Session 3 Google Ads Campaign Session 4 Google Ads Account Session 5 Budget & Bidding Session 6 GDN & Re-marketing Session 7 Conversion Tracking, Reporting & Mobile Ad Campaigns Session 8 Shopping Campaigns Session 9 Success Metrics & Best Practices

5 Display Marketing Session 1 Display Advertising Session 2 Display Campaigns Session 3 Google Display Network Session 4 Affiliate Marketing Session 5 Multi-Channel Funnels

6 Content Marketing Session 1 Content Marketing Ecosystem Session 2 Strategic Context (7A Framework) Session 3 Mapping the Journey Session 4 Types of Strategic Content Session 5 Content Management

Before the Start of the Main Program Get Access to:Advance Prep Material - Intro to Online Marketing (Optional)

Module Wise Curriculum

No. Module Name Session No. Session Name

1 Building Digital Presence Session 1 Digital Product Session 2 Importance of User Experience and Design Session 3 Websites and Apps Session 4 Teams and Roles Session 5 Product Manager Session 6 Success Stories and Examples

2 Social Media Marketing Session 1 Social Media Introduction Session 2 Business Goals, Social Strategy & Metrics Session 3 Key Social Challenges Session 4 Engagement, Listening and Reputation Management Session 5 Paid Social Campaigns Session 6 Social Media Tools

3 Search Engine Optimization Session 1 Mindset for SEO Session 2 On Page Search Engine Optimization Session 3 Off Page Search Engine Optimization Session 4 Measuring SEO Efforts Session 5 Google's SEO Updates Session 6 App Store Optimization

4 Search Engine Marketing Session 1 Basic of SEM Session 2 Google Ads Auction Session 3 Google Ads Campaign Session 4 Google Ads Account Session 5 Budget & Bidding Session 6 GDN & Re-marketing Session 7 Conversion Tracking, Reporting & Mobile Ad Campaigns Session 8 Shopping Campaigns Session 9 Success Metrics & Best Practices

5 Display Marketing Session 1 Display Advertising Session 2 Display Campaigns Session 3 Google Display Network Session 4 Affiliate Marketing Session 5 Multi-Channel Funnels

6 Content Marketing Session 1 Content Marketing Ecosystem Session 2 Strategic Context (7A Framework) Session 3 Mapping the Journey Session 4 Types of Strategic Content Session 5 Content Management


Program Curriculum

7 Effective Email Marketing Session 1 Key Components of Email Marketing Session 2 List Building Session 3 List Segmenting Session 4 Email Automation Session 5 Measuring Impact & Optimization

8 Mobile App Marketing Session 1 Mobile App Marketing Basics Session 2 Traffic Strategies for Mobile App Session 3 Mobile Advertising Session 4 Analyzing Mobile App Performance

9 AdTech & MarTech Ecosystem Session 1 Role of AdTech & MarTech Session 2 AdTech Platforms Session 3 MarTech Platforms Session 4 Billing Model Session 5 Target Audience

10 Web Analytics and Metrics Session 1 Google Analytics Session 2 Google Analytics Interface Session 3 Key Concepts Session 4 Google Analytics Reports Session 5 Google Ads Campaign Session 6 Dashboards Session 7 Other Analytics Tools

11 Integrated Marketing Strategy Session 1 Digital Marketing Strategy Session 2 Marketing Funnel Session 3 Integrated Marketing Plan – B2B Session 4 Integrated Marketing Plan – B2C Session 5 CAC vs Scale Model

End Project: 2 Weeks | 10 Rounds

Mimic Pro Simulation:

What Principles will you learn? Write Targeted Ads Perform Strategic Keyword Research Create High-Converting Landing Pages How to Measure Key Performance Indicators Product and Pricing Email Marketing

In the Capstone Project add real hands-on learnings to your digital marketing skills

10 Reasons to Add Mimic Pro in the Program

Get tens of thousands in simulated ad dollars.

Create and optimize simulated PPC campaigns.

Make a mistake? Waste thousands? No sweat.It’s not real money!

Prepares users for the real world.

Practice A/B testing and Conversion RateOptimization.

Do keyword research and plan bid strategies.

Get significant keyword and conversion data sets to analyze.

Launch multiple email campaigns.

Learn by doing – read, then practice.

Compete with other users to see how you perform.


Stukent’s Mimic Pro Simulation


Tools & Platform

Case Studies

Patanjali TakesOn Industry

Giants

Case 1

BookMyShow Usability Testing

Case 2

Ford Fiesta Movement

Case 3

The Vanca - Reworking

Digital Marketing Strategy

Case 4

GIVEINDIA - On the Net for

a Cause

Case 5

Rocket Fuel - Measuring the

Effectiveness of Online Advertising

Case 6

French News Start-up

L'Opinion

Case 7

How Promodo created a

full-fledged sales channel for ShokoSmile

Case 8

Bank of America -

Mobile Banking

Case 9

DataXu-Selling Ad Tech

Case 10

Developing a Marketing

Technology Blueprint

Case 11

Aquasi Marketing- Building and Managing an Online Brand

Case 12

SUMEDHA CHATTERJEEHead - Marketing at BJM

DR. ANJU GULLACo-Founder - DigiGYAN

ANKIT GARG Business Head at TFTH,Student help company

VIVEK CHARDEVice President and Head

– Marketing and Communication

KARAN BHATIAAssociate Director at Emeritus

SACHIN JAINAVP Marketing at Loktra

DIPTARUP CHAKRABORTIVice President & Global Head

of Marketing at Zycus

SIDDHARTH SAXENAChief Product Manager

at Times of India

Who You Will Learn From


Post Graduate Program in Digital Marketing (PGP-DMM) provides immersive, simulation-based and media-rich learning experiences through:

High-quality Recorded video lectures with illustrative

presentations

e-learning activities

Remedial & tutor classes to brush-up concepts

Instructor-led practice sessions to learn popular platforms &

Tools


How You Will Learn

Key Program Takeaways

By the end of the PGP-DMM, you will be able to:Develop the skills to build a practical digital marketing plan that regulate with your business goals

Evaluate how companies use various strategies to reach target audiences and learn how to adapt them creatively in your own organization

Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision

Expand your definition of ROI and determine which KPIs can be applied to your digital plans

Apply concepts learned in the program to the final project, and create your own digital strategy when you return to work

Add the certificates to your CV and boost your job/business prospects.

On successful completion of the program, earn a Certificate of Post Graduate Program in Digital Marketing Management (PGP-DMM) from Amity Future Academy.


What Certification You Will Receive

Career Paths

Digital Marketing Roles

Entry Level

Content Creator

Content Strategist

Creative Assistant

Social Media Cordinator

Social Media Strategist

SEO Specialist

SEO Strategist

Email Marketing Specialist

SEM Specialist

Marketing Data Analyst

Community Manager Content

Marketing Manager

Conversion Rate Optimizer

Inbound Marketing Manager

Analytics Manager

Digital Brand Manager

Creative Director

Digital Marketing Manager

SEO/Marketing Manager

Social Media Marketing Expert

Chief Markeitng O�cer

AVP Marketing

Head of Marketing

Advanced LavelMid Level

How will your future look like?


Enhance your career aspirations with assistance from our Virtual Job Fair, existing Corporate and Alumni network, and recruitment partners like CutShort.io and many others.

Get connected with our Career Counsellor towards the end of the program to be interview-ready as per the current industry requirements.

The common Digital Marketing Pathway

Industry Insights from our Career Partner CutShort.io-

Industry Insights


The demand for Digital Marketing professionals have increased by 48% in last one year.

30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y

A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.

Get exclusive career opportunities in Product Management domain via our partner CutShort.io-

EMAIL US

Learn In-Demand skills right from Industry Stalwartsand get certified from Amity Future Academy.Future-proof your career and stay indispensable.

For general queries: [email protected]

For course inquires: [email protected]

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POST GRADUATE PROGRAM IN DIGITAL MARKETING MANAGEMENT

Contact Us: [email protected] PROGRAM IN DIGITAL MARKETING MANAGEMENT

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Post Graduate Program in Digital Marketing Management