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Portfolio Research

By David Hickman

10 magazines I will analyses

Front cover analysis

Mode of address it is aimed at younger audiences such as 14-29 year olds because of the language used

Graphics its graphics are black yellow and white because this shows danger and is used for traffic signs.

Cover Image a mid shot of Drake in the middle of the page looking threatening and “UNSTOPABLE”

Barcode is in the left hand corner of the page and shows the price and info on the magazine

Masthead VIBE’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. VIBE’s masthead is big, bold and straight to the point.

Mode of addressIt is aimed at the mid teens early 30s because of its friendliness and up to date news.

Graphics very Christmassy feel; green, red and blue this is to show that it is a Christmas print and the band are also in very seasonal gear.

Cover Image of the arctic monkeys posing long shot so we can see all there gear and there instruments.

Barcode is on the right and has all the information that is needed for the magazine E.G price

MastheadNME’s masthead follows the codes and conventions of a magazine by taking up the top corner of the page and its been positioned at the top of the page so it can be seen. Because the masthead is not the biggest writing on the cover the attention of the reader is focused on the main article. NME’s masthead is highly recognisable, bold and straight to the point.

Mode of address people 18-29 that like metal music.

Graphics black, white, yellow and red dangerous colours that are representative of violence and gangs.

Cover Image Avenged sevenfold close up on the band all wearing black.

Barcode is in the bottom right corner and displays all the information needed for the magazine.

Masthead Kerrang!’s masthead follows the codes of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. Kerrang!’s masthead is big, bold and straight to the point its got black lines across it in places to look like it has been smashed, this is representing that they have broken the conventions by making there magazine.

Mode of address is from18 to 30 years olds because they can all like Guns “N” Roses or bands of the like.

Graphics black background white and pink this is so that the writing is separate from the background and each other.

Cover Image mid shot of AXL half in light half in dark.

Barcode is in the bottom right corner and displays all the information needed for the magazine.

Masthead Classic Rock’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover but the attention of the reader is drawn to the main article. Classic Rock’s masthead is half covered by AXL’s head but is still recognisable, its also bold and straight to the point.

Mode of address18-29 year olds because the rock genre is mostly men from 18-29 years old

Graphics very colourful green yellow mostly gets attention at quick glance.

Cover Image Muse mid shot looking at the camera.

Barcode bottom right hand corner and shows all the information of the magazine

Masthead Rock Sound’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the seconded biggest writing on the cover. The main article the attention of the reader. Rock Sound’s masthead is big, bold and straight to the point it also intertwines itself between the bands heads.

Mode of address 15 – 29 year olds and people who like rap and that sort of music.

Graphics red and white representative of danger used in traffic signs.

Cover Image Eminem mid shot arms crossed in a defensive pose.

Barcode no barcode visible.

Masthead VIBE’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. VIBE’s masthead is big, bold and straight to the point.

Mode of address 15 – 39 year olds and people who like this sort of music.

Graphics black, white and red bold colours that stand out and can be seen easily.

Cover Image “Kings of Leon” half covering the masthead and half covered by the offer.


Masthead Q’s masthead follows some of the codes and conventions of a magazine by taking up the left corner of the page and being positioned at the top so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. Q’s masthead is big, bold and straight to the point. It is slightly covered up by the band.

Mode of address 15 – 29 year olds and people who like rap and that sort of music.

Graphics Blue, white, black and yellow. Blue and white are calm colours. With them as a background the yellow and black stand out really well.

Cover Image “Young Jeezy” looking hard and threatening.

Barcode bottom left hand corner and shows all the information of the magazine

Masthead The Source’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. The Source’s masthead is big and bold. It is slightly covered up by the singer.

Mode of address 15 –29 year olds and people who like this sort of music.

Graphics its graphics are black white and red because this shows danger red and black are warning colours.

Cover Image “The Script” one looking at the camera and two looking away from it. All in black representative of danger.

Barcode bottom left hand corner and shows all the information of the magazine

Masthead Hot Press’s masthead follows some of the codes and conventions of a magazine by taking up the left corner of the page and being positioned at the top so it can be seen. The masthead is not the biggest writing on the cover. The attention is drawn to the main article. Hot Press’s masthead is bold and easy to read. It is slightly covered up by the band.

Mode of address 18 – 29 year olds and people who like this sort of music.

Graphics black, yellow, white and green. Black and yellow are warning colours but not green and white this is to neutralize the magazine for this issue.

Cover Image “Corey Taylor” looking smug with an army helmet (represents danger) on and a BBQ in the corner.


Masthead Kerrang!’s masthead follows the codes of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. Kerrang!’s masthead is big, bold and recognisable its got black lines across it in places to look like it has been smashed, this is representing that they have broken the conventions by making there magazine.

Contents page

House style similar to layout black and white with important things in red and gold.

Mode of address straight to the point tells you what you need to know in a compacted way.

Layout the layout is simple all the writing is on the sides and the bottom and a big photo of the band are on the side. Along the top of the page the name of the magazine the word “contents” the date and their web site so the reader can explore more into the magazine.

Lure

House style green, yellow, black and white with important things in red.

Mode of address straight to the point tells you what you need to know

Layout the layout is complicated all the writing is on the sides and the bottom and several photos of bands are in the middle. Along the top of the page the name of the magazine and the date it was made the so the reader knows when magazine was made so they can tell if its the latest issue.

subscription

Lure

House style similar to layout black and white with important things in red.


Layout the layout is simple all the writing is on the sides and the bottom and a big photo of the band are on the side. Along the top of the page the name of the magazine and the date it was made the so the reader knows when magazine was made so they can tell if its the latest issue.

House style similar to layout black and white with important things in red/orange.

Mode of address straight to the point tells you what you need to know in as little words possible.

Layout the layout is simple all the writing is on the sides and the bottom and a big photo of the band are on the side. Along the top of the page is the date it was made so the reader knows when magazine was made so they can tell if its the latest issue.

Lure

House style similar to layout black and blue with important things in red like the name.

Mode of address straight to the point tells you what you need to know in a very personal way.

Layout the layout is simple all the writing is on the sides and the bottom and a big photo of the band are on the side. Along the side of the page is the name of the magazine and the date it was made so the reader knows when magazine was made so they can tell if its the latest issue. Also there is their web side address so the readers can find them online and learn more about the magazine.

House style is black and white with important things in bold. Vibe do this a lot with their colours because they are a rap magazine.

Mode of address tells you what you need to know

Layout the layout is simple all the writing is on the sides and the bottom and a big photo of the band are on the side. Along the top of the page is the date it was made so the reader knows when magazine was made so they can tell if its the latest issue.

House style similar to layout black and white with important things in bold.

Mode of address straight to the point tells you what you need to know in a fun way.

Layout the layout is simple all the writing is down the middle and the photos are on the sides. Along the top of the page is the name of the magazine and the date it was made so the reader knows when magazine was made so they can tell if its the latest issue.

Lure

House style black, yellow, pink and white with important things in italic. It look like some of it was drawn on by hand this is what “the beat” like to do.

Mode of address straight to the point organized in a way to tell you what you need to know in a very quick way.

Layout the layout is complex all the writing is in boxes and the photos are as well. Along the top of the page is the name of the magazine and the date it was made so the reader knows when magazine was made so they can tell if its the latest issue.

Lure

House style black and white with important things in red.


Layout the layout is simple all the writing is on the sides and the bottom and a big photo in the middle. Along the top of the page is the name of the magazine and the date it was made so the reader knows when magazine was made so they can tell if its the latest issue.

Lure

House style similar to layout black, yellow and white with important things in red.

Mode of address straight to the point tells you what you need to know in a very quick way.

Layout the layout is simple all the writing is on the sides and photos of the bands are on the side. Along the top of the page is the name of the magazine, the wed site so they can get to know more about the magazine itself, and the date it was made so the reader knows when magazine was made so they can tell if its the latest issue.

Lure

Double Page Spread.

QUOTES

Layout a little simplistic half a page is taken up by a photo and the other is just the bands name.

Drop Capital

House style making the magazine look old and having the writing go across both pages red is used to add emphasis to certain words

Adverts.

QUOTE

Layout only one member of the band is looking at the camera the others are looking at the ground or side.

House style making the title of the magazine look like a collage by having the writing look like it has been cut out of a magazine or newspaper so form the title. The writing on the page is alternating from red paragraphs to blue paragraphs this is because the band never meant to become a band and are still disorganized so they set out the paragraphs like this so they resemble that and also so it keeps the audience, reader, interested

Stand First and Quote

Layout black white and gold simplistic and easily read

House style one of the band is in full colour the rest are faded out, he must be the most important.

Stand First the rest of the story would be on the next page.

Layout very simple a large picture and a title with a stand first as well.

House style NME have both pages with a very large picture and a large title introducing the article

Layout whole page covered by the singer in concert. Second page is covered in writing about the band and there next concert.

House style dark colours black, red and white for the writing. Goes with the band.

Drop Capital

Stand First

Layout used as a list of gigs for kasabian yellow and red to emphasise the key points.

House style dark with light behind the singer. Looks like it was back stage of a concert.

Layout question and answer format and a small picture of her and a fan.

House style Izzie standing against a wall with writing all around her. Black is used mostly here to make it stand out. pink is used to highlight quotes

Quotes

Layout big double page picture with half page covered by a text box that has several columns that are broken up with quotes.

Drop Capital

House style they have used a ship yard to take this photo and the colours are dull except the name of the band and of the magazine this is so that they still stand out.

Quotes

Quote

Layout very similar to the house style note pads are used to get a little more information across in a simple way.

House style a page and a half are covered in writing about the awards and photos of the awards are on the other page and in doing so they manage to get most of the information on who won what in a very quick way and using less pages but still keeping there audience interested throughout the article.

Stand First

Layout a large photo is the back ground of this article and a transparent text box is used as to not cover the image entirely.

House style a transparent text box is used so the photo is still seen. White writing is used because it stands out more and catches the eye. There is a yellow highlighted section which is the start of the article this is to attract more attention.

How much would you spend on a music magazine?

£1-£371%

£4-£629%

£7-£90%

£9+0%

£1-£3

£4-£6

£7-£9

£9+

What type of genre are you into?

Folk6%

Pop24%

Rap18%Metal

6%

Everything46%

What would encourage you to buy a music magazine?

Free CDs28%

Posters49%

Clothing6%

Badges6%

Stickers11%

Where do you listen to music?

At a gig (Festival)16%

Alone24%

At a party44%

while travailing16%

Out come to questionnaire.

What magazine would you prefer to read?

69%

6%

6%

19%

1 2

3 4

NME

Vibe

Metal hammer

Kerrang

What would you expect from a music magazine?

67%

11%

22%

Interviews

Back stage stuff

New music and band

What would you expect/prefer to read on a double page spread?

Adverts5%

Gig details32%

New albums52%

Poster11%

Where do you most get your magazines?

Online6%

Purchasing in store88%

Library6%

According to the questionnaire most people want the popular stuff in there magazines and this is good to know and hopefully focus on.

Result from find your tribe.

This wasn’t far off the truth, but I will be aiming at a different target audience for my magazine.

Personal learning and reflection.

In this task I have learnt a number of new skills.

Refection on the front covers

•Doing the front covers I figured out how to analyses them efficiently• I learnt new technical language like Masthead, Graphics and I found out how to see who the magazine is aimed at.•I got a good idea on how to set up my contents page for my magazine to make it look professional. Like put in photos and short sections of writing.

Reflection on the contents pages.

•Doing the contents pages I figured out how to analyses them

• I learnt new technical language

•I got a good idea on how to set up my font cover for my magazine to make it look professional

Reflection on the double pages.

•Doing the double pages I figured out how to analyses them effectively so I could understand mostly everything about the magazine.

• I learnt new technical language like stand first, drop capital and house style.

•I got a good idea on how to set up my double pages for my magazine to make it look professional I will do this by a massive photo covering both of the pages and a transparent text box with the writhing on one side of the page.

Reflection on audience research.

•During the research I noticed that most of the people that answered the questionnaire said that they would read a magazine if it was a pop magazine, posters, new album details and interviews with their favourite bands.