JOSHUA MORROWDesign & Research Portfolio
Evaluating the usability of EMScommunications and data systemsUtilizing design methodology to improve communications and data systems between EMS crews and the ER in order to reduce complexity and improve response and treatment time.
COLLECTING: In order to discover key problems within the systems used to relay information such as the chief medical complaint, vital signs and many others, interviews, observations, and EMS vehicle ride alongs were used to gather information.
ANALYZING: Data, observations, photographs, and interviews were compiled and used to find trends that depicted problems with the current systems as well as features that were both liked and disliked in the current hardware and features that were desired but where not yet in place. A clear and well defined problem was then outlined which showed a range of small problems and severelydisjointed information systems.
DEFINING: The current system used to communicate and transfer information involves up to eleven different devices and multiple sub-systems, some of which have no direct connectivity to the other sub-systems.
In truck Radio 1front cab
SOLVING: This proposed system will use up to five different devices with only one sub-system. It will also utilize the idea of an intranet where in all components will have an inter-connectivity.
Operation Enduring Freedom IX - X:
U.S. Army Civil Affairs operationsin AfghanistanThe population is not the enemy, the population is the prize....-Brig. Gen. Larry Nicholson,
What is Civil Affairs?Civil Affairs, or CA, is an element of the Army whos job is to work with civil authorities and civilianpopulations in order to mitigate the impact of military operations on them during peace time,contingency and war time operations.
What does CA do?- Develops a detailed knowledge base of the area of operation- Acts as liaisons between the military and the civilian population- Advises the military in regards to the civilian aspect of the battlefield- Coordinates with government, non government and other government organizations- Coaches and advises the host nation government- Plans and oversees reconstruction and development projects
Bargam Village Link Analysis
UNDETERMINED ANTI AFGHAN FORCE ALIGNEDCOALITION FORCE ALIGNEDFAMILY RELATED OTHER RELATIONSHIP (employment, etc) UNDETERMINED RELATIONSHIP
Sher Ahmed Shah
Hy AtullahAziz Atullah
Hy BibullahSher Khan
Gholam BandehGembiri Khune
Maredesh BandehChera Sar Khune
CO - OPERATIVENON - PERMISSIVE
DISTRICT CENTER OF GRAVITY
MOSQUEMC MEDICAL CLINICSC SCHOOL
DG DISTRICT GOVERMENTBAZAAR
Pilgrimmage & Pious
Private Sector Director
Forestry Agriculture (Not an actual LD)
Revenue & Taxes
Sher Ahmed Shah
Chief of Police
Ghaziabad District Leadership
What are some CA deliverables?- Construction of government and key persons databases- Documentation of significant sites (cultural, economic, infrastructure, etc)- Cultural and ethnographic documentation- Link analysis studies- Detailed village assessments- Mission reports detailing engagements with the populace and relevant civilian information
The Client: Pep Boys is a major aftermarket automobile parts and supply retailer with full-service vehicle maintenance and repair in 35 states and Puerto Rico. Lextant had been contracted to study its three different store layouts in several East Coastcities in order to discover insights as to why some stores out performed others.
The Process: Tracks and Intercepts A combination of remote video tracking and ethnography in order to record customers journeys through the retail storeenvironment.
Tracks: Utilizing strategically placed, remotely operated cameras our team would track a customer from their time of entry into the store through to their exit. While doing so, their path was traced to a layout of the store and all of their interactions with either merchandise or employees was documented.
Intercepts: A third member of the fielding team intercepted customers (some of which had been tracked some not) in order to carry out the ethnographic research. Based on which category of customer that they fell into, a series of predeterminedquestions was asked of them in order to gain insight into their retail experience.
The Aggregate: The customer tracks and their actions and interactions withelements of the store and its personnel were then translated to the individual store floor plans in order to generate a heat map of customer journeys. This information was paired with the ethnographic data and presented as a report.
Copyright 2013 by Joshua Bruce Morrow. All rights reserved.No part of this product may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, xerography, and video photography recording without written permission by Joshua Bruce Morrow.
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