GROUP MEMBERS

SHEHARYAR QAMAR KIANIRAHEELA BUTTSADIA KHANUM SADAM HUSSAIN

SHEHARYAR QAMAR KIANI

PRESENTED TOPICSuccess Trap of Organization

Presentation Date

26-06-2013

Submitted to: Sir Ali Imran

INTRODUCTION

Pakistan was founded in 1947 and Pakistan International Airlines was founded in 1955. Flag carrier airlines of Pakistan is PIA and its all operation based in Karachi and also it’s the Sixteenth largest airlines in Asia.

PIA operation schedule services to 73 destinations through the Middle East Asia Europe and North America as well as domestic network 24 destinations. Main bases are in PIA Jinnah International Airport Karachi and the Allama Iqbal International Airport Lahore and the Islamabad International Airport

SECONDARY BASES AIR PORTPESHAWAR, FAISALABAD, QUETTA, AND MULTAN INTERNATIONAL AIRPORT WHICH ITS CONNECTS THE METROPOLITAN CITIES WITH THE MAIN BASE, FAR EAST AND THE MIDDLE EAST.

OWNED BY GOVT OF PAKISTANMINISTRY OF DEFENSE HOLDS (81.01%) OF THE SHARES AND THOUGHT BESOS (BENAZIR EMPLOYEES STOCK OPTION SCHEME) TRANSFERRED 12% OF ITS SHARE HOLDING TO EMPLOYEES. INDIVIDUALS AND OTHER 7.83 % AND OTHER FINANCIAL INSTITUTIONS 1.2% HOLD PIA HAS 17,944 EMPLOYEES (IN 2009).

ACADEMIC LITERATURE: IN THIS PROJECT WE HAVE DISCUSSED THE FOLLOWING THINGS WHICH ARE:SUCCESS TRAPCHANGE AGENTTYPES OF CHANGEEXTERNAL MODELS

PESTSWOTSTREBELS CYCLE OF COMPETATIVE BEHIVIOURINTERNAL MODELSWEISBORADSPASCAL’S AND ATHOS MODELEXTERNAL AND INTERNAL

ACADEMIC LITERATURE……………KOTLER'S AND NEDDLER AND THUSMAN MODELBRUKELITWIN CAUSAL MODEL LEARNING ORGANIZATION

RAHEELA BUTT

COMPANY ANALYSIS:

SWOT ANALYSISSWOT IS OFTEN USED AS PART OF A STRATEGIC OF PAKISTAN INTERNATIONAL AIRLINE BUSINESS PLANNING PROCESS USEFUL IN UNDERSTANDING SITUATION AND DECISION MAKING FOR ALL SORTS OF SITUATIONS:

STRENGTHSLEADING AIR CARRIER DOMESTIC MARKET SHARE ADVANTAGE RELIABLE SERVICEBRAND ADVANTAGE BORDER TARGET MARKET

WEAKNESSDUAL EFFECTCOMPREHENSIVE AVIATION POLICYUNTRAINED STAFFINSUFFICIENT RESOURCESFREE TRAVELLING

SADIA KHANUM

OPPORTUNITIESLOWERED OIL PRICES LOW COST TRAVEL INDUSTRY RECOVERY HUMAN RESOURCES POLICY

THREATSINTEREST AND INFLATION RATEACCIDENTSCOMPETITION

SADDAM HUSSAIN

POLITICAL ANALYSISPOLITICAL INSTABILITY POOR LAW AND ORDER SITUATION MINISTRY USES THIS SERVICES IN NEARER CITIESCHANGE OF GOVERNMENT

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ECONOMIC ANALYSISPAKISTAN’S CAPITAL INCOME VISA POLICYBANK INTEREST RATE IN PAKISTANDECLINING TREND IN CAPITAL STOCKSINFLATION RATE

SOCIAL ANALYSISSERVICE SATISFACTION OF CUSTOMERS TICKETS BOOKING PROCESSTHE LEVEL OF CHECKING CUSTOMER AWARENESS

TECHNOLOGICAL ANALYSIS E-TICKETING FOR CONSUMER NEW SATELLITE AND CHEAPEST GLOBAL COMMUNICATION SLOW TECHNOLOGYNEW TECHNOLOGICAL ENGINE

ENVIRONMENTAL ANALYSISENVIRONMENT IN UK CUSTOMER ENVIRONMENT

SUCCESS TRAPSUCCESS TRAP INCLUDE COMPANY NEGATIVE BEHAVIOR OF ORGANIZATION IN WHICH ONE ELEMENTS OF ARROGANCE AND IGNORANCE IS INCLUDED. AT THIS POINT THE COMPANY KNOWLEDGE HAS BEEN DISABLED

PROLONGED PERIOD:THIS ORGANIZATION HAD BEEN WORKING LAST 58 YEARS AND IT IS LONG PERIOD FOR THE ORGANIZATION FOR THEIR SUCCESS IN THE MARKET

SUCCESS SYNDROME COMPANY ARE CONTINUOUSLY IGNORING SOME IMPORTANT ASPECT WHICH MAY LEAD N THE MARKET LIKE AS CUSTOMER SATISFACTION THEY ALWAYS

THINK THAT THEY ARE SUCCESSFUL BUT PRACTICALLY IT IS VICE VERSA LEARNING DISABLE DUE TO COMPANY THINKING THAT THEY ARE GREATER BUSINESS IN THE MARKET AND THEY DO NOT TAKE ANY STEP REGARDING RESEARCH AND DEVELOPMENT TO ENHANCE THE PERFORMANCE THAT’S WHY DISABLE THEM FOR ANY NEW LEARNING

OUTCOMES:DUE TO INEFFICIENT RESOURCES AND BUDGET THE COMPANY HAS FACED SOME SERIOUS OUTCOMES LIKE OLD AIRCRAFTS AND LESS CUSTOMER’S SATISFACTION. AND INCREASE OF PRICE OF TICKETS THE CUSTOMER ATTRACTION TOWARD IS DECREASING THIS ALSO DUE TO LESS INNOVATION IN CUSTOMER SERVICES AND USING SOME OLD PARTS IN AIRCRAFTS.

ENVIRONMENT DISTURBANCE:THE BUDGET SET BY THE GOVERNMENT IS NOT ACCORDING TO THE PLANS OF PIA. THE EMPLOYEE’S COORDINATION IS TOO MUCH POOR. POOR MAINTAINED OF AIRCRAFTS AND FLIGHT SCHEDULE IS WAY OFF ACCORDING TO PLAN.

DECLINING PERFORMANCE:THEY ARE KEEP DECLINING IN TERM OF PERFORMANCE. THEIR EMPLOYEES ARE NOT SATISFIED EVEN THERE IS NO PROPER MANAGEMENT.

DO MORE AT THE SAME:THEY ARE CONSISTENTLY INVOLVING IN THESE TYPE OF ACTIVITIES. IT’S A CLEAR VIEW THAT THEY ARE IN SUCCESS TRAP THAT BECAUSE THEY ARE ONLY FOCUSING OF GETTING MORE PROFIT BUT ON OTHER SIDE THEY ARE IGNORING THE IMPORTANT ASPECTS OF ORGANIZATION WHICH CAN HELP THEM INCREASE IN TERM OF BUSINESS AND CUSTOMER SATISFACTION EVEN MORE.