Company Profile
Webology Clients
Market & Competition
Magrudy's Business
Agenda
Magrudy’s Objectives
MyRetail
Success Factors
Why Webology
Who we are
Company Profile
2
Fulltime Employees: 15
3rd Year of Operation
Souk Al Bahar, Dubai, U.A.E
Maadi, Cairo, Egypt
Webology provides
MyRetail™, MyMall ™, website design & development, online marketing, bespoke software development & integration
Development Projects in 4 GCC countries
Microsoft Certified Partner
About Us
Our Clients
12Who we’ve done it for
Who we’ve done it for
MyRetail - Cost of Living UAE Report
17
Above, Cost of Living UAE Report Homepage
Features
Online registration +
Online payment +
Online reporting +
Streaming video +
Integration with 3rd party software +
Technology
MyRetail
Flash
Streaming video
www.costoflivinguae.com
Who we’ve done it for
MyRetail - Yes Please!
13
Above, YesPlease Website Screenshot
Features
Online registration +
Online ordering +
Connection to UPS
Technology
MyRetail
Flash
www.yesplease.info
Who we’ve done it for
MyRetail - Carrefour
13
Above, Carrefour Website Screenshot
Features
Online registration +
Online ordering +
Connection to UPS +
Integration with ERP +
Technology
MyRetail,
Flash
www.ic4uae.com
UAE population is just over 8m people, 81% are between 15-60 years old
500k – 1m are potential online shoppers
In 2009, UAE consumers spent an estimated US$ 18 – 22 million on online purchases.
E-commerce in the UAE is expected to grow by 60 – 80 % to $30 - $35m by 2014, Euromonitor forecasts
50 % of online consumers in the UAE spend less than 5% of their monthly spending online and 30 % say they spend between 6 &10 %, meaning the market has fantastic growth potential
25% of UAE residents have used the internet for online transactions
Opportunity – Consumer Potential
* Gold Financial Consulting statistics, Euromonitor research, National Bureau of Statistics
The biggest existing competitors are Amazon and other gift websites. The
current model is: Order your book through Amazon Get it shipped directly: costly Or get it shipped via Shop & Ship (a service where you have a US/UK
post code, Aramex picks up items from your inbox there twice a week)
Drawbacks of current system, that can be exploited by Magrudy's : Can be costly, especially if Amazon if consolidating the orders from
various vendors. Takes longer than ordering from Dubai, average time is 2 weeks.
Compare this to being able to order and receive your book within a day or two
Product range: books covering local interests, special gifts
Competition Overview
Competition
Competitor Products Dubai Stores Delivery Locations
User Experience & Features
Comparison to Magrudys
Rating (out of 10)
Amazon Everything! Online Only InternationalBiggest online store in the worldKindle
Regional Support (Magrudy’s Call Centre)Regional BrandReduced delivery costs & timescales
10
Waterstones Books, DVDs 0 Europee-booksEvents (author signing)Great search
Magrudy’s ProductsMagrudy’s Audience
Borders (Al Maya) Books, DVDs, Music 6 International
e-readers & e-booksLinked to Loyalty SchemeGreat site, content rich
Magrudy's BrandMagrudy’s ProductsMagrudy’s Audience
7
Abe Books Books Online Only International
Great SearchGreat features (reviews etc)Great site!Industry expertise
Regional Support (Magrudy’s Call Centre)Regional BrandReduced delivery costs & timescales
8
Books Arabia (Motivate) Books & Art Online Only International
Poor design/ Limited categorisation/ Poor search/ Limited product set (Middle Eastern)/ Bugs in Shopping Basket
Magrudy's BrandMagrudy’s Products 2
Magrudy’s – The Business
Retailing in Dubai since 1975
8 x Stores in Dubai (Jumeirah) in Abu Dhabi (inc Al Ain)
Retail, distribution & wholesale (e.g. Duty Frees)
Franchise model across GCC
Online: Magrudy.com & Magrudyseducation.com & magrudy.com/uniform (e-commerce)
Magrudy’s loyalty card programme
Education & community services
Growth areas
A. School/ University campuses
B. Franchising
C. E-commerce
Magrudy’s Objectives
Drive online sales
Increase marketing efforts
Real-time stock management
Fast search
Managing data changes
MS NAV/ LS Retail integration
User friendly interface
Reduce information distribution costs
Site monitoring Vs targets
Secure website
Accountable Payment gateway
Brand-focused design
Differentiate & pioneer
MyRetail
Integrated e-marketing
Integrated order fulfilment
Customisable and highly configurable
Feature rich solution e.g. search, catalogue, user management
Regional readiness (English & Arabic)
Delivery service integration (UPS, Aramex)
Payment Gateway integration (Network International, EPG, Mashreq)
Integration with Google Maps
Regional Support
MyRetail in Detail
MyRetail
Search Engine
e-marketing
Warehouse Module
e-shopping
Online Payment
Product Catalogue
Product Management Microsoft
Indexing Server Filter
Suggestions
Banner Management
Wish List
Promotion
Top Sellers
Newsletter
Email Marketing
Special Offers
Accessories
Integration with Regional Banks
Stock Management
Receiving
Barcode Module
Shipping Courier Interfacing
Marketing differentiators e.g. Gift services. Including a gift designer module, where users can chose gift, wrapping, bespoke cards
Product range: unique product range with all Magrudy’s items
Excellent customer service: Timely & accurate delivery of goods (competitive pricing will not be required for growth). Magrudy’s call centre initiative
Measured scaling coupled with targeted marketing: Marketing activities need to be scaled proportionally with delivery readiness. Webology suggests a divide-and-conquer strategy
Smooth operation and billing
Seamless & intuitive software experience
E-Commerce Success factors
Value Proposition
Why Webology?
18
All about the web. We love it!
Proven expertise in the region resulting excellent combination of business know-how and technical abilities
Local support in Dubai ensuring fast response
Dedicated Account Management
Integrated offerings
Idea Design Develop Operate Promote/ Grow Online
One-stop-shop for dynamic Web solutions with creative flare
Combined creative design & robust + scalable functionality
95% of all projects delivered on time and within budget
Government, Multinational and Private Enterprise Clientele
Technology neutral
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