Retail Mobility Presentation for Retail Connections

Supply

Chain

Insights

Retail Mobility

Summary ChartsMay – June 2012

Supply Chain Insights LLC Copyright © 2012, p. 2

Supply Chain Insights

Mobile Applications.

A dedicated group to improving mobility

Struggle to get the right talent

Years working on a mobile strategy.

Convergence

1.6

35%

1.3

!

42%


Agenda


WHY WHAT

• OBJECTIVE: To understand the current state

of mobile in the retail extended supply chain.

• HYPOTHESIS: The use of mobile in retail is

just beginning.

• Survey topics included:

• Mobile strategy – presence and elements of

strategy, barriers, use of IT systems

• Mobile influence – personal & corporate

• New technology trends – importance to company,

current performance

• Company operations related to mobile & retail

WHEN & HOW WHO

• Online interviews were conducted between

May 16 – June 18, 2012

• Conducted in partnership

with Retail Connections

• 40 completed surveys

• Work in the Retail industry (Specialty, Grocery,

Mass, Convenience, Other).

• Primary positions include CIO, IT, COO

Study Overview


Agenda


Company Details


Respondent Experience


Banners


Product Summary


Distribution


Agenda


Technology Trend Importance:

Today vs. One Year Ago


Technology Trends:

Importance vs. Performance


Mobile & Social Presence


Company’s Mobile Status


Personal Mobile

Influence/Knowledge


Agenda


Mobile Group


Mobile Strategy


Barriers to Implementing

Mobile Strategy


IT Systems for Mobile Efforts:

Importance vs. Performance


Supply Chain Insights

Mobile Applications.

A dedicated group to improving mobility

Struggle to get the right talent

Years working on a mobile strategy.

Convergence

1.6

35%

1.3

!

42%

Business

Retail Mobility Presentation for Retail Connections