Company Profile

Webology Clients

Market & Competition

Magrudy's Business

Agenda

Magrudy’s Objectives

MyRetail

Success Factors

Why Webology

Who we are

Company Profile

2

Fulltime Employees: 15

3rd Year of Operation

Souk Al Bahar, Dubai, U.A.E

Maadi, Cairo, Egypt

Webology provides

MyRetail™, MyMall ™, website design & development, online marketing, bespoke software development & integration

Development Projects in 4 GCC countries

Microsoft Certified Partner

About Us

Our Clients

12Who we’ve done it for

Who we’ve done it for

MyRetail - Cost of Living UAE Report

17

Above, Cost of Living UAE Report Homepage

Features

Online registration +

Online payment +

Online reporting +

Streaming video +

Integration with 3rd party software +

Technology

MyRetail

Flash

Streaming video

www.costoflivinguae.com

Who we’ve done it for

MyRetail - Yes Please!

13

Above, YesPlease Website Screenshot

Features

Online registration +

Online ordering +

Connection to UPS

Technology

MyRetail

Flash

www.yesplease.info

Who we’ve done it for

MyRetail - Carrefour

13

Above, Carrefour Website Screenshot

Features

Online registration +

Online ordering +

Connection to UPS +

Integration with ERP +

Technology

MyRetail,

Flash

www.ic4uae.com

UAE population is just over 8m people, 81% are between 15-60 years old

500k – 1m are potential online shoppers

In 2009, UAE consumers spent an estimated US$ 18 – 22 million on online purchases.

E-commerce in the UAE is expected to grow by 60 – 80 % to $30 - $35m by 2014, Euromonitor forecasts

50 % of online consumers in the UAE spend less than 5% of their monthly spending online and 30 % say they spend between 6 &10 %, meaning the market has fantastic growth potential

25% of UAE residents have used the internet for online transactions

Opportunity – Consumer Potential

* Gold Financial Consulting statistics, Euromonitor research, National Bureau of Statistics

The biggest existing competitors are Amazon and other gift websites. The

current model is: Order your book through Amazon Get it shipped directly: costly Or get it shipped via Shop & Ship (a service where you have a US/UK

post code, Aramex picks up items from your inbox there twice a week)

Drawbacks of current system, that can be exploited by Magrudy's : Can be costly, especially if Amazon if consolidating the orders from

various vendors. Takes longer than ordering from Dubai, average time is 2 weeks.

Compare this to being able to order and receive your book within a day or two

Product range: books covering local interests, special gifts 

Competition Overview

Competition

Competitor Products Dubai Stores Delivery Locations

User Experience & Features

Comparison to Magrudys

Rating (out of 10)

Amazon Everything! Online Only InternationalBiggest online store in the worldKindle

Regional Support (Magrudy’s Call Centre)Regional BrandReduced delivery costs & timescales

10

Waterstones Books, DVDs 0 Europee-booksEvents (author signing)Great search

Magrudy’s ProductsMagrudy’s Audience

Borders (Al Maya) Books, DVDs, Music 6 International

e-readers & e-booksLinked to Loyalty SchemeGreat site, content rich

Magrudy's BrandMagrudy’s ProductsMagrudy’s Audience

7

Abe Books Books Online Only International

Great SearchGreat features (reviews etc)Great site!Industry expertise

Regional Support (Magrudy’s Call Centre)Regional BrandReduced delivery costs & timescales

8

Books Arabia (Motivate) Books & Art Online Only International

Poor design/ Limited categorisation/ Poor search/ Limited product set (Middle Eastern)/ Bugs in Shopping Basket

Magrudy's BrandMagrudy’s Products 2

Magrudy’s – The Business

Retailing in Dubai since 1975

8 x Stores in Dubai (Jumeirah) in Abu Dhabi (inc Al Ain)

Retail, distribution & wholesale (e.g. Duty Frees)

Franchise model across GCC

Online: Magrudy.com & Magrudyseducation.com & magrudy.com/uniform (e-commerce)

Magrudy’s loyalty card programme

Education & community services

Growth areas

A. School/ University campuses

B. Franchising

C. E-commerce

Magrudy’s Objectives

Drive online sales

Increase marketing efforts

Real-time stock management

Fast search

Managing data changes

MS NAV/ LS Retail integration

User friendly interface

Reduce information distribution  costs

Site monitoring Vs targets

Secure website

Accountable Payment gateway

Brand-focused design

Differentiate & pioneer

MyRetail

Integrated e-marketing

Integrated order fulfilment

Customisable and highly configurable

Feature rich solution e.g. search, catalogue, user management

Regional readiness (English & Arabic)

Delivery service integration (UPS, Aramex)

Payment Gateway integration (Network International, EPG, Mashreq)

Integration with Google Maps

Regional Support

MyRetail in Detail

MyRetail

Search Engine

e-marketing

Warehouse Module

e-shopping

Online Payment

Product Catalogue

Product Management Microsoft

Indexing Server Filter

Suggestions

Banner Management

Wish List

Promotion

Top Sellers

Newsletter

Email Marketing

Special Offers

Accessories

Integration with Regional Banks

Stock Management

Receiving

Barcode Module

Shipping Courier Interfacing

Marketing differentiators e.g. Gift services. Including a gift designer module, where users can chose gift, wrapping, bespoke cards

Product range: unique product range with all Magrudy’s items

Excellent customer service: Timely & accurate delivery of goods (competitive pricing will not be required for growth). Magrudy’s call centre initiative

Measured scaling coupled with targeted marketing: Marketing activities need to be scaled proportionally with delivery readiness. Webology suggests a divide-and-conquer strategy

Smooth operation and billing

Seamless & intuitive software experience

E-Commerce Success factors

Value Proposition

Why Webology?

18

All about the web. We love it!

Proven expertise in the region resulting excellent combination of business know-how and technical abilities 

Local support in Dubai ensuring fast response

Dedicated Account Management

Integrated offerings

Idea Design Develop Operate Promote/ Grow Online

One-stop-shop for dynamic Web solutions with creative flare

Combined creative design & robust + scalable functionality

95% of all projects delivered on time and within budget

Government, Multinational and Private Enterprise Clientele

Technology neutral