Company review - Strengths
Patents
System
-Octopus Clearing House Architecture
-Octopus Clearing House Application Components
Cards and products
-Multi-application contactless smart card or product
Reader and writer
-It can apply to many different sectors
Retail, Transportation, Parking, Schools, Leisure facilities etc.
Company review - Strengths
Octopus Rewards Programme
Company review - Strengths
Strong brand name and good reputation among customers One of the world's most extensive smart card payment systems. Developing in Hong Kong, China and international services.
In Hong Kong…- 95% of people in Hong Kong aged 16 to 65 use Octopus
- Over 4500 service providers
- Over 1 million customers currently enjoythe hassle-free Automatic Add Value Service
- Over 2.6 million registered Octopus under the widely adopted Octopus Rewards programme
Company review - Strengths
In China…
The joint venture with Digital China
Octopus made over 30 retail outlets in Shenzhen
The Netherlands…
A multi- purpose contactless smart card system OV-chipkaart
More than two million passengers benefit
Dubai…
A multi-purpose contactless smart card system Nol cards
New Metro, public buses, waterbuses and parking
Company review - Strengths
Cost advantage
- Concentrate on developing more extensive and diverse applications.
- For the Octopus technology the system, the cards and products and the reader/writer
- They already have the technology and it can apply to different industries and sectors.
- Not a big difference.
Company review – Weaknesses
Incompletely privacy system for customer
Leak reward programme customer’s information
Some customers afraid losing their personal information
The lack of "instant lock card" featureValue-added Octopus card illegallyAs the transactions is fast so without central certified
Limitation of value in Octopus card
4P’s - Product
Octopus Card
1. Octopus Ornament
2. Mini Octopus
3. Octopus Watch
4. Special Edition for Enterprise
4P’s - Product
4P’s – Price
$200 = 1$ Reward$
From Central to Sunny Bay
4P’s – Place
Authorized distribution outlets of Standard Octopus
• MTR Customer Service CentresLight Rail Customer Service CentresFirst Ferry Customer and Octopus Service CentresNew World First Bus Customer Service Centre
Where can use it ?
School Campuses
Retail
Self Service
Access ControlTransportation
4P’s – Promotion
Customer service centerMaintain the public relation
iPhone App
Competitors review - EPS
EPS – S&W
Strengths Weaknesses
Patents: Risk-free, efficient and economical way of settling transactions
Product inflexible: Users need to deposit amount to their bank account
Strong brand names and good reputation among customers: over 40,000 acceptance locations in Hong Kong, Macau and Shenzhen.
Age and user limitation: If you have not bank account you cannot sign EPS service (Children cannot apply bank account)
Cost advantage: Same technology to address the EPS transaction, same EPS POS terminals, used by different bank card
Limited application: Most providers are retail no transportation