Research’s subject02
Berlin School of Creative Leadership, 2009
AgendaBerlin School of Creative Leadership, 2009
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AGENDA
Background03
Berlin School of Creative Leadership, 2009
http://www.gartner.com
Hype Circle Curve04
THE SPEED OF CHANGE.
Berlin School of Creative Leadership, 2009
http://www.gartner.com
Hype Circle Curve05
THE SPEED OF CHANGE.
Berlin School of Creative Leadership, 2009
TECHNOLOGY TRIGGER
http://www.gartner.com
Hype Circle Curve06
THE SPEED OF CHANGE.
Berlin School of Creative Leadership, 2009
PEAK OF INFLATED EXPECTATIONS
http://www.gartner.com
Hype Circle Curve07
THE SPEED OF CHANGE.
Berlin School of Creative Leadership, 2009
TROUGH OF DISILLUSIONMENT
http://www.gartner.com
Hype Circle Curve08
THE SPEED OF CHANGE.
Berlin School of Creative Leadership, 2009
SLOPE OF ENLIGHTENMENT
http://www.gartner.com
Hype Circle Curve09
THE SPEED OF CHANGE.
Berlin School of Creative Leadership, 2009
PLATEAU OF PRODUCTIVITY
"”THE WORLD IS GOING THROUGH THE INFORMATION ERA, WHICH BEGUN IN 1971 WHEN COMPUTER CHIPS STARTED BEING PRODUCED IN SERIES AND ITS ALMOST UNIVERSALIZATION IN THE THREE SUBSEQUENT DECADES IN THE “INSTALLATION PHASE”. DURING THE FOLLOWING PHASE, WHICH THE WORLD HAS JUST ENTERED, AND THAT MIGHT LAST THIRTY YEARS, NEW TECHNOLOGIES WILL PROMOTE AN INCREASINGLY BETTER QUALITY OF LIFE FOR THE MAJORITY OF THE WORLD’S POPULATION IN THIS NEW PERIOD “UNFOLDING PHASE”.”” CARLOTA PEREZ, 70, VENEZUELAN ECONOMIST. TEACHER IN CAMBRIDGE UNNIVERSITY, ENGLAND.
Carlota Perez, “O melhor está por vir,” Veja magazine, Ed. 2114, 27 May 2009, 8-14.
Information Era, Installation Phase & Unfolding Phase10
Berlin School of Creative Leadership, 2009
Problem11
Berlin School of Creative Leadership, 2009
Statement12
Luddites13
Berlin School of Creative Leadership, 2009
Luddites do Slide14
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Luddites16
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Luddites15
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Luddites17
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England Strategic Plans18
Berlin School of Creative Leadership, 2009
“"WHEN SPEAKING OF THE INDUSTRIAL REVOLUTION OF THE END OF THE SEVENTEENTH CENTURY IN ENGLAND, ALWAYS THINK ABOUT INTRODUCTION OF TEXTILE MACHINERY AND HUGE JUMP IN PRODUCTIVITY ENTAILING, BUT RARELY ARE GIVEN THE CREDIT TO THE NETWORK CHANNELS THAT LOADED COTTON , COAL AND PRODUCTS THROUGHOUT THE COUNTRY, MOVING FROM A RIVER TO ANOTHER, TO THE SEA. THIS WAS THE INTERNET THAT PERIOD.“ " ” CARLOTA PEREZ
Carlota Perez, “O melhor está por vir,” Veja magazine, Ed. 2114, 27 May 2009, 8-14.
Network Channels19
Berlin School of Creative Leadership, 2009
Network Channels20
Berlin School of Creative Leadership, 2009
Statement Question21
Berlin School of Creative Leadership, 2009
MADPROJECT 720 PEOPLE ANSWERED. 18 AND 56 yYEARS OLD. 35 DIFFERENT COUNTRIES. REAL TIME RESULTS. USING GOOGLE ANALYTICS.
MadProject22
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http://madproject.orgfree.com/.
Questionnaire23
MADPROJECT
Berlin School of Creative Leadership, 2009
QUESTIONNAIRE ANSWERS
MadProject24
Berlin School of Creative Leadership, 2009
A SUCCESSFUL LEADER MUST UNDERSTAND ALL STAGES OF THE HYPE CIRCLE TO ALIGN DIFFERENT PROFESSIONALS AT DIFFERENT STAGES OF TECHNOLOGyY DEVELOPMENT.
MadProject: Conclusions25
Berlin School of Creative Leadership, 2009
54% OF USERS BELIEVE THE BEST SOLUTION IS DIGITAL STRATEGY
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Berlin School of Creative Leadership, 2009
MadProject: Conclusions
27
57% OF USERS BELIEVE THE BEST SOLUTION IS TO MIX BABY BOOMERS AND MEMBERS OF THE GENERATION NEXT IN THE SAME TEAM TO CREATE FRESH IDEAS
MadProject: ConclusionsBerlin School of Creative Leadership, 2009
CONCLUSIONS AND FINAL RECOMMENDATIONS.
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73%% OF USERS BELIEVE THAT AN OUTSTANDING IDEA COMES FIRST, AND THEN, IF IT PROVES TO BE THE CASE, ADD TECHNOLOGY TO IT.
Berlin School of Creative Leadership, 2009
MadProject: Conclusions
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64%% OF USERS BELIEVE THAT CREATIVE WORK SHOULD BE ENSEMBLE, AN OPEN SOURCE OF IDEAS BROUGHT TOGETHER BY THE CONCEPT AND NOT BY EXECUTION.
Berlin School of Creative Leadership, 2009
MadProject: Conclusions
http://www.gartner.com
Final Considerations30
STATEMENT OF THE RESEARCH:
SUCCESSFUL LEADERS CAN TRANSFORM RESISTORS INTO ADOPTERS? !
Berlin School of Creative Leadership, 2009
FINAL CONSIDERATIONS
Final Considerations31
IN CASE THERE ARE LUDDITES IN THE COMMUNICATION INDUSTRY, THEY RISK TWO THINGS: !A. NOT ENJOYING ALL THE RICHNESS TECHNOLOGY HAS TO OFFER AT ANY GIVEN TIME. !B. BECOMING OUTDATED AND BEING SURPASSED BY THOSE WHO DO NOT IGNORE THE TECHNOLOGICAL TOOLS THAT MIGHT BE AVAILABLE.
Berlin School of Creative Leadership, 2009
ACKNOWLEDGMENTS
Acknowledgments32
TO MY LITTLE BIG FAMILY, ANDREA AND THEO.
TO MUGNAINI FAMILY, FOR COMPASSION AND ADMIRATION.
TO MY FRIEND GABRIELA, FOR HELPING ME TO CHOOSE THE RIGHT WORDS.
TO ALMAPBBDO, ENCOURAGING AND BELIEVING IN MY CAREER
TO THE BERLIN SCHOOL, FOR THE EXCHANGING OF KNOWLEDGE.
TO MICHAEL CONRAD, FOR THE WISDOM TO SPREAD HIS CREATIVITY SKILLS
ALL AROUND.
Berlin School of Creative Leadership, 2009