Pimp your Profile
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We hope this isn’t….
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Stand up…and stay standing IF…
You have a LinkedIn profile You have more than 50 connections You’ve logged in at least once in the last 7 days You’ve used LinkedIn to research companies / people You’ve used LinkedIn to search for positions You joined a group You have a LinkedIn premium account You received an InMail from a prospective employer
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Why members come to LinkedIn
IdentityProfessional
profile of record
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Connect, find and be found
NetworkingBe great at what you do
Insights
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Do’s and Don’t
Do…– introduce yourself– Describe your experience and abilities– Use keywords (skills)– Keep it clean (simple)– Keep it up to-date– Share information / links
Don’t– Copy and past your CV (or job description)– Be sloppy (spelling and punctuation matter!)– Lie
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Add a photo...
It’s harder to forget a face…
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Write a personalised tagline
• Your professional Headline and Brand• It follows your name in search hit lists.• It grabs the business decision maker in the first 3 seconds
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Create your ‘Elevator’ Pitch
• Use the Summary section to engage readers. • Max 5 –10 seconds to…
– capture their attention– showcase what you represent– sell yourself!
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Highlight your skills and expertise
• Keywords will help recruiters find you• Research on what employers are looking forward and add the skills
that you have
Insert video clip http://www.youtube.com/watch?v=TAkMAd6rH3A
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Be found!
SEO (Search Engine Optimisation) is very important on LinkedIn so optimise your profile with keywords related to your position and the role you want.
Think like a recruiter and what they would search for
Be specific and don’t lie
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Make your profile public
No point in keeping a great profile a state secret!
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‘Stand out’ from the crowd…add sections
Find on edit profile below the print button– Relevant qualifications– Info on courses you’ve done– Languages– Honours & awards– Add in publications
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Build a network!
What’s your connection strategy?– Colleagues– College / university – Friends– People you may know
Goals for connecting– Career services, support groups, recruiters, HR leaders– Personalize your connection request!
Spend 9 minutes a week developing your network
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Get recommended
You are more likely to geta recommendation if you give one
Ask for meaningful recommendations
Request Specifics
Be careful who you ask (your mother doesn’t count!)
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To add it to signatures, business cards, collateral and more
Claim and customise your unique URL
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Prepare for interviews…
Research the interviewers and company – profiles, company pages,
LinkedIn Today, Groups
Benchmark look at peers already holding the role
Match your skills and communication style to the company
Apply using similar tone and language
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Get recommended by people you’ve helped
Ask for meaningful recommendations
If you’ve added value to others, they’ll reciprocate
Request Specifics
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Improve your school page
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Create & administer a group
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Join many
Participate in a few
Run one .NET Developers
Biotech & Pharma Design
Pros
800,000 +
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Integrate LinkedIn With Other Tools
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LinkedIn’s Mission - Students
Connect, inspire and engage students worldwide to provide a foundation for success and development
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Products & Features
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Pre populated with content people in my network are reading you can customise
LinkedIn Today - Sharing is key
LinkedIn Today - http://www.linkedin.com/today
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Learning Centre – Students http://learn.linkedin.com/students/step1
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Resume Builder - http://resume.linkedinlabs.com
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Student Jobshttp://www.linkedin.com/studentjobs
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Peer Tracker / Alumni
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LinkedIn Labs - http://www.linkedinlabs.com
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5 things you should do in the next 24 hours
Enhance your personal profile & brand - Fill in your employment history & your education
Add your classmates or colleagues or friends
Add a photo – it’s harder to forget a face
Add a public url
Join an alumni or networking group
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