LinkedIn � The world’s largest professional network with over 225 million registered members and growing rapidly.
� Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportuniBes with a broader network of professionals.
� hCp://www.youtube.com/watch?v=ZVlUwwgOfKw
4
5
6
Profiles � First step in controlling your professional idenBfy online. � AuthoritaBve source on your career.
� Represents your career accomplishments and opens the door to new opportuniBes.
� Communicates your professional brand. � Enables people to connect and reconnect with you. � 100% complete profile contains an execuBve summary, your skill set, educaBon, 3 recent posiBons and 3 recommendaBons.
8
9
10
11
12
13
Profile -‐ Basic InformaBon � Gives snapshot of you and your professional brand. � Name and “other name” � Professional “Headline” – defaults to your current job Btle, but you can customize it to reveal something about your experBse and personality.
� Include locaBon and industry to help people reconnect or reach out to you with new opportuniBes.
Edit Basic InformaBon
15
16
Profile -‐ Job History � Add at least 3 recent posiBons. � If you company isn’t listed, add it. � Provide details on your responsibiliBes. This dramaBcally helps improve search results.
18
19
20
Profile -‐ EducaBon � Include detail about your formal educaBon. Let’s people you’ve known in the past connect with you.
� Where and what you’ve studied provides insights into your professional experBse.
� Opens up valuable connecBons to Alumni, Professors or others with similar backgrounds.
21
23
24
Profile – RecommendaBons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connecBons in a few simple steps.
� Click on “Asked to be Endorsed” on any posiBon on your profile and select which connecBon can speak to your work at that posiBon.
� They’ll submit a brief recommendaBon for your approval. � You can control which recommendaBons to display by clicking “Manage”
� 3 recommendaBons required to have a 100% complete profile. 25
Profile – RecommendaBons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connecBons in a few simple steps.
� Click on “Asked to be Endorsed” on any posiBon on your profile and select which connecBon can speak to your work at that posiBon.
� They’ll submit a brief recommendaBon for your approval. � You can control which recommendaBons to display by clicking “Manage”
� 3 recommendaBons required to have a 100% complete profile. 26
28
Profile – RecommendaBons � To recommend the strong work of a colleague or business partner, visit their profile and click “Recommend this person” be sure to include specific details in your recommendaBon.
� An authenBc recommendaBon helps people to get a sense of what it’s like to work with this person.
29
30
31
32
33 From Mashable
34
Inbox � Center of communicaBon � Take acBon on messages and invitaBons � Flag, delete, archive or mark messages as read or unread � Filter messages by type and sort by name, date, or subject
36
37
Search � Like Google, enter a keyword � Search your own connecBons and groups. � Find and reconnect with people, or look for new connecBons by company, experBse, or educaBon.
� Filter search results by powerful facets like locaBon, industry, language, and more.
40
41
42
43
ConnecBons � 2nd degree are friends of your direct contacts. � 3rd degree are friends of friends of your direct contacts. � Generally can't contact 3rd degree directly unless you also know them from somewhere.
� You can ask for an IntroducBon to start a dialog that might lead to either of you inviBng the other.
� Or you can simply join a group that they belong to and you'll be able to contact them directly and any other member of the group
44
45
Add ConnecBons � You can ask someone to join your network by sending them an invitaBon to connect.
� If they accept your invitaBon, they become a 1st-‐degree connecBon.
� Normally recommend that you only send invitaBons to people you know well.
47
48
49
People You May Know � Quickly helps you find people and build professional relaBonships.
� Find people from the home page or under the Contacts, Add ConnecBons menu item.
� You can ask someone you recognize to connect, remove someone you don’t know (x) or click through to their profile to learn more about them.
� When viewing the complete list, you can filter by where they work, used to work or where they went to school.
� You can assess the people you have in common. 50
51
52
53
Groups � Quickly discover the most popular discussions in your professional groups.
� Have an acBve part in determining the top discussions by liking and commenBng.
� Follow the most influenBal people in your groups by checking the Top Influencers board or clicking their profile image to see all their group acBvity.
� See both member-‐generated discussions and news in one selng. � Easily browse previews of the last three comments in a discussion. � Find interesBng discussions by seeing who liked a discussion and how many people commented.
54
Groups � Search for your industry or a career keyword, and find a group that fits
your interest. � Once you’ve been accepted to the group you can share relevant content by
starBng a discussion or posBng a link in the share box. � Sharing consistently is a good way to quickly idenBfy yourself as an expert
in your field or industry. � Click on your photo to see your updates as well as what’s changed in the
discussions you’ve started, joined or followed. � Good way to keep track of discussions most important to you and your
career. � Amer sharing, check out the newest discussions in the slide show below,
and cast your vote by liking or commenBng. � Under each discussion you’ll see the last 3 members who have
commented, click on the headline to see all comments.
57
58
Groups � From group home page, see which members are most influenBal that
week, click through to learn more about them, and follow them. � By following them you can stay current with influenBal group members. � On Members tab you can review all group members, see how closely
you’re connected to them, and send a message. � You can review new members or search for specific members. � Some groups feature a jobs tab where you can review jobs posted by other
group members, or post a job of your own to increase distribuBon for the opening.
� Click on the search tab when looking for a specific topic across all discussions.
� Under the More tab, you can control selngs for distribuBons from the group, see subgroups for more focused discussions and review the groups public profile.
60
61
62
Jobs � LinkedIn Jobs helps you find or fill that next job using the power of your network.
� Job seekers can uBlize inside connecBons at potenBal employers to help land their dream job.
� Hiring managers can tap into a network of over 150 million professionals to find the ideal candidate with the specific skill set and experience needed.
64
Jobs � UBlize the advanced job search to take that first step towards that dream job.
� Along with specific keywords you can tailor your search by specifying an experience level or job Btle to find the right job for your specific situaBon and career goals.
� AddiBonally, you can refine your search using the following criteria: � LocaBon � Experience level � Date posted � Title � Company � Job FuncBon (ex: WriBng / EdiBng) � Industry (ex: Entertainment)
66
67
Jobs -‐ Search � Jobs that match your search terms and filtering criteria will be returned in
two clickable tabs: � LinkedIn Jobs: posiBons posted directly on LinkedIn, including exclusive lisBngs
� The Web: posiBons from partner sites all over the web � Regardless of the source, LinkedIn will display who in your network can
help you with the posiBon. With LinkedIn you can reach out through your network and find the right person at the company for more informaBon, to answer any quesBons, or even introduce you to the hiring manager.
� Once you’ve returned search results, if you’d like to expand or refine your query, click the “refine search results” buCon and make changes without losing the informaBon you’re already entered.
69
71
Jobs – Referrals – Not working � Referrals are powerful tools that will help you get your foot in the door.
� Click on the “Request Referral” buCon to see whom in your network connects you to the job poster. Request an IntroducBon, which lets you contact people through those that you know.
� If you want to contact a user who is two or three degrees away from you, you can request an introducBon through one of your connecBons.
� Your connecBon will, in turn, decide whether to forward it on to the desired recipient (if in your 2nd degree) or to a shared connecBon (if in your 3rd degree).
73
74
Jobs – PosBng a Job � Discover acBve and passive job candidates. � ACract the highest quality candidates (rated 3-‐to-‐1 versus job boards in a survey).
� Get viral distribuBon: jobs are forwarded an average of 11 Bmes, seen 400 Bmes and receive 30 applicaBons.
� Discover passive candidates with proprietary matching technology. � Draw aCenBon to your opening with appearances in search results and immediate posBng to TwiCer.
� Let your applicants see how they’re connected to the company for high-‐quality referrals.
� Review all candidates with a simple web interface.
75
Jobs – PosBng a Job � Candidates can apply directly for the job, idenBfy connecBons who work at your company, and forward the job to their connecBons.
� You can specify whether or not to include your picture, and a link to your profile on the lisBng so that candidates in your network can reach out to you directly.
� You decide if you want to receive applicaBons via email or your website.
� Real-‐Bme profile matching across LinkedIn
25 best matching profiles
78
Account Selngs � From this page, you can:
� Change your primary email and password. � Compare account types and see how many InMails and introducBons you have lem.
� Manage any jobs or LinkedIn Ads you've purchased. � View and manage selngs for your:
� Profile � Email Preferences � Group, Companies and ApplicaBons � Account
79
80
81
Company Pages � Central hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportuniBes, and job openings.
� Also perfect place to start conversaBon with your customers, prospecBve clients, job seekers, post company updates.
� Post industry arBcles and fun facts. � These updates appear on your company page and also the pages of your followers.
� Have followers Like your post so it goes viral. � AnalyBcs pages to see acBvity on the page.
82
84
85
86
87
88
89
In Summary � Cover the basics – 100% complete profile � Get meaningful recommendaBons � Post updates � Join groups � Use value-‐added applicaBons � Become an expert with LinkedIn Answers � Set up a page for you company and start connecBng
90
CongratulaBons! � Now, let’s connect -‐-‐
Linkedin.com/in/gibbonsdigital q.com/gibbonsdigital
@gibbonsdigital www.gibbonsdigital.com
Recommended