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A.I.: How Robots Are Changing the Way We SellAltering the Perception of A.I.
Knut Hellan, Chief Technology Officer
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1. Introduction
2. A.I. is Here to Help
3. Handling Inbound Leads
4. Putting A.I. to Work
5. Creating Inbound Leads
6. A.I. Recommendation Engine Expands Leads
AGENDA
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1 INTRODUCTION
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Oslo, Norway Knut Hellan
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2 A.I IS HERE TO HELP
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A.I. IS HERE TO HELP
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3 HANDLING INBOUND LEADS
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HANDLING INBOUND LEADS – BEFORE A.I.
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HANDLING INBOUND LEADS – AFTER A.I.
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4 PUTTING A.I. TO WORK
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COMPANY EXAMPLE – NEW BALANCE
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ACCOUNT-BASED RESEARCH EXAMPLE – YOGA PANTS
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COMPANY EXAMPLE – NEW BALANCE
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5 CREATING INBOUND LEADS
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INSHOT CAMPAIGN
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CREATING INBOUND LEADS
Marketing drives account-based ad targeting for inbound lead generation and brand awareness
Sales drives account-based insight or trigger-driven outbound prospecting
20%
80%
Targets Top 20% of Accounts in Vertical
Targets 100% ofAccounts in Vertical
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6 A.I. RECOMMENDATION ENGINE EXPANDS LEADS
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RECOMMENDATION ENGINE RESULTS FOR NEW BALANCE
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Know Your TRUE ADDRESSABLE MARKET
+
TREE
TOTAL (TAM) =
LOW HANGING FRUIT
TRUE
ORCHARD
A.I.
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THANK YOU.
KNUT HELLAN: [email protected]