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A.I.: How Robots Are Changing the Way We SellAltering the Perception of A.I.

Knut Hellan, Chief Technology Officer

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1. Introduction

2. A.I. is Here to Help

3. Handling Inbound Leads

4. Putting A.I. to Work

5. Creating Inbound Leads

6. A.I. Recommendation Engine Expands Leads

AGENDA

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1 INTRODUCTION

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Oslo, Norway Knut Hellan

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2 A.I IS HERE TO HELP

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A.I. IS HERE TO HELP

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3 HANDLING INBOUND LEADS

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HANDLING INBOUND LEADS – BEFORE A.I.

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HANDLING INBOUND LEADS – AFTER A.I.

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4 PUTTING A.I. TO WORK

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COMPANY EXAMPLE – NEW BALANCE

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ACCOUNT-BASED RESEARCH EXAMPLE – YOGA PANTS

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COMPANY EXAMPLE – NEW BALANCE

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5 CREATING INBOUND LEADS

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INSHOT CAMPAIGN

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CREATING INBOUND LEADS

Marketing drives account-based ad targeting for inbound lead generation and brand awareness

Sales drives account-based insight or trigger-driven outbound prospecting

20%

80%

Targets Top 20% of Accounts in Vertical

Targets 100% ofAccounts in Vertical

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6 A.I. RECOMMENDATION ENGINE EXPANDS LEADS

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RECOMMENDATION ENGINE RESULTS FOR NEW BALANCE

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Know Your TRUE ADDRESSABLE MARKET

+

TREE

TOTAL (TAM) =

LOW HANGING FRUIT

TRUE

ORCHARD

A.I.

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THANK YOU.

KNUT HELLAN: knut@companybook.no