Transcript
Page 1: Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Page 2: Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative

Keith Frankel Head of Creative & Design

#sicCreatives

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The basic unit of philosophy is argument.

All arguments are made up of premises and

conclusions. #sicCreatives

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Premise 1

Conclusion

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Premise 2

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I saw the movie Gravity.

I had a heart attack in the theater.

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If I saw the movie Gravity, then I had a heart attack in the theater.

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All Republican senators are US citizens.

Therefore, all Republican senators are Democratic senators.

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All Democratic senators are US citizens.

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All men are mortal.

Therefore, Keith is mortal.

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Keith is a man.

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Execution Conceptualization

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-  John Locke

“ Let us suppose the mind to be… without any ideas. How comes it to be furnished?... I answer, in one word, from experience.”

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-  Ben Jones, Professor, Northwestern

A hundred years ago, the Wright brothers could build an airplane all by themselves. Now, Boeing needs hundreds of engineers just to design engines.”

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Relish Disagreement

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Always Be Objective

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Force Yourself to Interact with the Unfamiliar

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Thank you.

#sicCreatives

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#sicCreatives

@theKeithF