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Keith Frankel, HubSpot Escape the Cave: Rethinking What Makes a Great Creative Presented at the Seattle Interactive Conference 2013 As Creatives, our jobs often focus on the experiences of our users. Yet it is our own personal experiences that provide us with the fuel we need for our creative fires. In this session, Keith contends that – more so than anything else – it is actually those personal experiences outside of the creative space that empower us to produce truly unique and memorable work.
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Keith Frankel Head of Creative & Design
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The basic unit of philosophy is argument.
All arguments are made up of premises and
conclusions. #sicCreatives
Premise 1
Conclusion
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Premise 2
I saw the movie Gravity.
I had a heart attack in the theater.
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If I saw the movie Gravity, then I had a heart attack in the theater.
All Republican senators are US citizens.
Therefore, all Republican senators are Democratic senators.
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All Democratic senators are US citizens.
All men are mortal.
Therefore, Keith is mortal.
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Keith is a man.
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Execution Conceptualization
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- John Locke
“ Let us suppose the mind to be… without any ideas. How comes it to be furnished?... I answer, in one word, from experience.”
- Ben Jones, Professor, Northwestern
A hundred years ago, the Wright brothers could build an airplane all by themselves. Now, Boeing needs hundreds of engineers just to design engines.”
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Relish Disagreement
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Always Be Objective
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Force Yourself to Interact with the Unfamiliar
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Thank you.
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@theKeithF
