Transcript
Page 1: Innocent Ireland Influencer Marketing Example March 2013

Are you using

blogger outreach

and

influencer marketing

as part of

your PR campaign?

Page 2: Innocent Ireland Influencer Marketing Example March 2013

Online contacts could

share your campaign

on many platforms

such as Facebook,

Twitter, Vine or even

SlideShare (like this)

Page 3: Innocent Ireland Influencer Marketing Example March 2013

As an example here

is a current campaign

in Ireland from the

drinks company

InnocentDrinks.ie

Page 4: Innocent Ireland Influencer Marketing Example March 2013

They have connected

to people in traditional

media and to bloggers (like

me) sharing details

of their campaign and

providing product samples

Page 5: Innocent Ireland Influencer Marketing Example March 2013

Here are some of

the photos that have

already been posted

Page 6: Innocent Ireland Influencer Marketing Example March 2013

I chose to share about

the campaign in a video

on YouTube and a

photo I shared on

Instagram and Twitter

- here is what I said

Page 7: Innocent Ireland Influencer Marketing Example March 2013

Look what is

happening over at

Fruit Towers

in Dublin this week

Page 8: Innocent Ireland Influencer Marketing Example March 2013

Goodness

messages

are

powering

their

juicer

Page 9: Innocent Ireland Influencer Marketing Example March 2013

Get involved at

Facebook.com/innocent.smoothies

Page 10: Innocent Ireland Influencer Marketing Example March 2013

Or send a Tweet to @innocentireland Tell them how you are sharing goodness

remember to include #innocentgoodness

Page 11: Innocent Ireland Influencer Marketing Example March 2013

Your message may even win

you a prize

Page 12: Innocent Ireland Influencer Marketing Example March 2013

Thank you

@Innocent Ireland

for the lovely juice

you sent us

MNMNMNM @KrishnaDe and family

Page 13: Innocent Ireland Influencer Marketing Example March 2013

And here

is the

photo

I shared Note: their

juices are

delicious!

Page 14: Innocent Ireland Influencer Marketing Example March 2013

Innocent Ireland share the latest

Tweets on a live stream

on their Facebook Page ...

Page 15: Innocent Ireland Influencer Marketing Example March 2013

... and they have promoted

the campaign on their website

Page 16: Innocent Ireland Influencer Marketing Example March 2013

Are you missing an

opportunity by

not integrating

influencer marketing

in your PR campaign?

Page 17: Innocent Ireland Influencer Marketing Example March 2013

I hope you enjoyed

this example of

influencer marketing.

For more tips connect

to me on Google Plus http://Bit.ly/KrishnaDe