@evachristine09 | @formstack
Eva McKnight | Formstack
INCREASING YOUR CONVERSION RATES WITH
OPTIMIZED WEB FORMS
@evachristine09 | @formstack
TODAY’S AGENDA•The impact of forms on your conversion rate.
•The research behind the 2014 Form Conversion Report.
•Key takeaways from the report that YOU can use.
@evachristine09 | @formstack
@evachristine09 | @formstack
THE IMPORTANCE OF FORMS IN WEB CONVERSION RATES
@evachristine09 | @formstack
ONLINE FORMS INITIATE THE CONVERSATION
@evachristine09 | @formstack
ONLINE FORMS HELP YOU ORGANIZE LEAD DATA
@evachristine09 | @formstack
ONLINE FORMS INTEGRATE WITH OTHER TOOLS.
@evachristine09 | @formstack
@evachristine09 | @formstack
ABOUT THE 2014 FORM CONVERSION
REPORT
@evachristine09 | @formstack
THE IDEA BEHIND THE REPORT
@evachristine09 | @formstack
AND NOW … KEY TAKEAWAYS FROM THE
REPORT(and how they can help you maximize conversions)
@evachristine09 | @formstack
CHANGING JUST ONE WORD CAN SKYROCKET CONVERSIONS.
@evachristine09 | @formstack
@evachristine09 | @formstack
THINK BEYOND THE CONTACT FORM
@evachristine09 | @formstack
LONG FORMS CAN STILL CAPTURE HIGH RESPONSES.
@evachristine09 | @formstack
@evachristine09 | @formstack
DIFFERENT INDUSTRIES HAVE DIFFERENT
CONVERSION RATES
@evachristine09 | @formstack
@evachristine09 | @formstack
STRATEGIC FORM PROMOTION TIMES EXIST
@evachristine09 | @formstack
@evachristine09 | @formstack
DON’T FORGET THE POWER OF SOCIAL MEDIA
@evachristine09 | @formstack
Facebook engagement rates are 18% higher on Thursdays and Fridays, with the most sharing happening on Saturday. (Source: Buffer)
LinkedIn users are most active on Tuesdays and Thursdays,
right before and after work hours. (Source: Media Bistro)
@evachristine09 | @formstack
DOES MOBILE MATTER IN FORM CONVERSION?
@evachristine09 | @formstack
The average smartphone user looks at his or her phone up to 150X per day. (Source: Mary Meeker)
@evachristine09 | @formstack
OTHER BEST PRACTICES TO INCREASE FORM
CONVERSION
@evachristine09 | @formstack
@evachristine09 | @formstack
@evachristine09 | @formstack
EMBED YOUR FORM ON THE TOP HALF OF YOUR WEBSITE
@evachristine09 | @formstack
LEVERAGE ANALYTICS FOR CONTINUOUS TESTING
•In-app analytics •Google Analytics •Third-party A/B Testing Tools
@evachristine09 | @formstack
QUESTIONS? Twitter : @evachristine09
Email: [email protected] www.formstack.com
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