+
2
Live Public
Conversational
Slide titleSubtitle
Body copy
What happens in the real world happens on Twitter
Source | Twitter Internal, 2014
#WorldCup
#WorldCup•All 32 teams are on Twitter
•300+ Players are on Twitter
•695M+ Tweets about #WorldCup
Reverb: See what happened to mentions of #Suarez after the bite
#WorldCup
#WorldCup
#WorldCup
Trident Gum@tridentgum
Chew Trident. Not soccer players. #ITAvsURUReply Retweet Favorite More
RETWEETS!
1,804FAVORITES!
909
Listerine Global@ListerineGlobal
We recommend a good swish after grabbing a bite of Italian. #WorldCup #PowerToYourMouth
Reply Retweet Favorite More
RETWEETS!
1,019FAVORITES!
573
#WorldCup
Luis Suarez @luis16suarez
My apologies to Chiellini:
Giorgio Chiellini @chiellini
.@luis16suarez It's all forgotten. I hope FIFA will reduce your suspension.
57kTweets in Poland
#GoPoland #TeamPoland #FIVBMensWCH
FIVBMensWCH
75%Public Social Media
PostsOver 250k Tweets Twitter drives conversation
FIVBMensWCH
Source: SocialPylon
FIVBMensWCH
52.7kTweets in Poland
#POLGER #euro2016 #polska
#POLGER
11.10.2014 19:00 to 12.10.2014 00:59. Phrases: #polger, #euro2016, #euro2016qualifiers, #polandvsgermany, #polskaniemcy, #polska, Polska, Poland, Niemcy, Germany, Milik, Mila, Szczęsny, Lewandowski Glik, Nawałka, Loew, Hummels, Goetze, Neuer, Podolski, mecz, polger, wygrali, wygraliśmy
69 mlnimpressions
#POLGER
#POLGER
Twitter + TV
TV is a key interest on Twitter
95%of online public
conversations about TV happen on Twitter
40%of all Twitter traffic around peak time is
about TV
use Twitter while watching TV
60%
Source | Twitter Internal 2013, SecondSync UK 2012, Bluefin 2013
SubtitleDrama Breaking Bad
9:00 PM 9:30 PM 10:00 PM 10:30 PM8:30 PM8:00 PM 11:00 PM
324KTotal Tweets
Source | Social Guide, Jan 2014
Reality The Voice
273KTotal Tweets
8:00 PM
8:30 PM
9:00 PM
9:30 PM
10:00 PM 10:30 PM 11:00 PM7:30
PM7:00
PM
Source | Twitter Internal, 2014
Film Titanic
42KTotal Tweets
Source | Social Guide, Jan 2014
11MTotal Tweets
Promoted Products
Home
Maximize site traffic with the Website Card
Fashion Day @fashiondaystoreWe’ve restocked on guys’ favorite jeans - check them out now!
katja nelson @katjaYou know you're related when you accidentally put on the exact same outfit. @altabirdy
Promoted by Fashion Day
Learn MoreHurry - only while supplies last
Confidential
Home
Spotify @SpotifyListen to Pharrell's GIRL on Spotify. Play free on smartphone & tablet.
Promoted by Spotify
Spotify Music 5.0/5.0 stars - 41,380 ratings
Install
katja nelson @katjaYou know you're related when you accidentally put on the exact same outfit. @altabirdy
Chloe @tweetinchloeThis Pharrell concert is amazing! AT&T Park in San Francisco is rockin’ right now #Lucky
Drive app downloads with the Mobile App Card
Confidential
Spotify Music Spotify Ltd.
(41,380) FREE
Details RelatedReviewsDrive app downloads with the Mobile App Card
How brands plan
Oreo Cookie @Oreo
Power out? No problem. pic.twitter.com/dnQ7pOgC
#GrowWithTwitter
Planned
Unplanned
Always on Event
Planned
Unplanned
Always on Event
EVERYDAY CAMPAIGN
LIVEREACTIVE
Planned
Unplanned
Always on Event
EVERYDAY CAMPAIGN
LIVEREACTIVE
@TwitterAds | Confidential
Slide title
Body copy
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
Source: Twitter Internal July, 2013
Hungry
@twitteradsuk | Confidential
@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential
6/23/13&0:00&
6/23/13&4:00&
6/23/13&8:00&
6/23/13&12:00&
6/23/13&16:00&
6/23/13&20:00&
6/24/13&0:00&
6/24/13&4:00&
6/24/13&8:00&
6/24/13&12:00&
6/24/13&16:00&
6/24/13&20:00&
6/25/13&0:00&
6/25/13&4:00&
6/25/13&8:00&
6/25/13&12:00&
6/25/13&16:00&
6/25/13&20:00&
6/26/13&0:00&
6/26/13&4:00&
6/26/13&8:00&
6/26/13&12:00&
6/26/13&16:00&
6/26/13&20:00&
6/27/13&0:00&
6/27/13&4:00&
6/27/13&8:00&
6/27/13&12:00&
6/27/13&16:00&
6/27/13&20:00&
6/28/13&0:00&
6/28/13&4:00&
6/28/13&8:00&
6/28/13&12:00&
6/28/13&16:00&
6/28/13&20:00&
6/29/13&0:00&
6/29/13&4:00&
6/29/13&8:00&
6/29/13&12:00&
6/29/13&16:00&
6/29/13&20:00&
VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
36
Source: Twitter Internal July, 2013
Run
@twitteradsuk | Confidential
@TwitterAds | Confidential@TwitterAds | Confidential
Highlighting cool product
@TwitterAds | Confidential
Twitter, Inc. | ConfidentialTwitter, Inc. | Confidential
@twitteradsuk | Confidential
@TwitterAds | Confidential@TwitterAds | Confidential
VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
Bored
Text
Planned
Unplanned
Always on Event
EVERYDAY CAMPAIGN
LIVEREACTIVE
#KissForPeace
AXE@AXE
Pucker up for the cameras. Post your #KissForPeace and we’ll share it with the world in Time Square. pic.twitter.com/qIUG9yFc9W
AXE@AXE
@LARbar_, how does it feel to be famous? Your #KissForPeace just debuted in New York City! pic.twitter.com/8pKo1VdyxE
Be an always-on TV brand@AXEAXE
Tonight, let's make love, not war. Tune in as we unleash Peace during the game. #KissForPeace pic.twitter.com/iDTTNFsiR4
Twitter increases brand impact from TV advertising
95% 58%higher purchase
intentstronger message
association
Source | Nielsen Brand Effect, 2013
Drive greater ROI from TV advertising
56% (UK Telecom)
17% (US Retail)
8-16% (US CPG)
Source | Nielsen Twitter Marketing Mix Model, July 2011 - June 2013; MarketShare Twitter Marketing Mix Model, July 2011 - June 2013; ThinkVine Twitter Agent Based Marketing Mix Model, July 2011 - June 2013
Planned
Unplanned
Always on Event
EVERYDAY CAMPAIGN
LIVEREACTIVE
Eurovision Song Contest
May 2014
5.4mmentions during broadcast
*inclusive of 30 minutes before and after broadcast. Source | SecondSync
Celebs Tweet about #Eurovision
Twitter rallies around Conchita
@rustyrocketsRussell Brand
I'm knackered - but what a great night. #Eurovision pic.twitter.com/STGTtdmHB0
@bbceurovisionBBC Eurovision
"This night is dedicated to everyone who believes in a future of peace and freedom." @ConchitaWurst #Eurovision
Twitter celebrates
Brands also celebrated #Eurovision on Twitter
67kPoland
organic reach - impressions
Tweets with #eurowizja or eurowizja
111M
Poland
Planned
Unplanned
Always on Event
EVERYDAY CAMPAIGN
LIVEREACTIVE
#BENDGATE
Source | Twitter Internal
285,000+SOON AFTER THE LAUNCH OF IPHONE6 CAME
#BENDGATE.
TWEETS
@SamsungMobileSamsung Mobile
Curved. Not bent. #GALAXYNoteEdge
@HTCUSAHTC USA
It’s not the material. It’s what you do with it. #HTCOneM8 #bendgate
IT WAS A MARKETING MOMENT FOR ALL, RIVALS INCLUDED.
@CocaCola_GBCoca-Cola GB
We've only ever had curves in all the right places #bendgate
@PringlesPringles
Bends rule! #bendgate #hyperbolicparabaloid
@lovooLOVOO
Bananas are going nuts for the new match partner, the #iphone6Plus @lovoo #bentgate #bendgate http://lovoo.it/
SOME CAME IN SUPPORT OF CURVES
@ASUSASUS
The clear choice is the one that stands out. #ZenFone #BendGate
SOME PHILOSOPHY FROM @ASUS
@Heineken_NLHeineken NL
Dear Apple… #BendGate
OTHERS OFFERED THEIR BENDY SUPPORT
@NokiaHomebaseNokia Deutschland
Nicht mal auf Biegen und Brechen. #unBENDable #bendgate http://ow.ly/i/
A TOUCH OF NOSTALGIA FROM NOKIA AND A REMINDER AS THE MOBILE AS A BRICK.
@KITKATKITKAT
We don't bend, we #break. #bendgate #iPhone6plus
IF THERE WAS A WINNER, @KITKAT SHOWED HOW A BRAND COULD OWN THE MOMENT
Planned
Unplanned
Always on Event
EVERYDAY CAMPAIGN
LIVEREACTIVE