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Page 1: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

How to Use

Inbound Marketingto Convert Website Traffic into Qualified Leads and Customers

Chris HeilerFounder & President

Page 2: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 3: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

NOW WHAT?

WHAT’S NEXT?

Page 4: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 5: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 6: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Inbound Methodology

Page 7: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Traffic

Page 8: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Inbound Methodology

Page 9: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 10: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 11: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 12: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Inbound Methodology

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Inbound Methodology

75 to 90% of people visiting

your website are not ready to

buy--they are in fact-finding

mode

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Mr. and Mrs. Homeowner

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Mr. and Mrs. Murray

Page 16: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 17: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
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Inbound Methodology

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Inbound Methodology

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Understanding the Buying-CycleTop of the funnel

Middle of the funnel

Bottom of the funnel

Just looking, thanks

More information please

Show me!

DemonstrationsConsultations

Estimates/ProposalsDesign

Coupons

Blog subscribersNewsletter subscribers

Facebook fansDownload a Tip Sheet

White papersE-books

Case studiesGuides

Templates

Page 22: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 23: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Inbound Methodology

Page 24: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Nurture Leads Through the Buying-CycleTop of the funnel

Middle of the funnel

Bottom of the funnel

Just looking, thanks

More information please

Show me!

DemosConsultations

Estimates/ProposalsDesignCoupon

Blog subscribersNewsletter subscribers

Facebook fansDownload a Tip Sheet

White papersE-books

Case studiesWebinars

Live workshop

Page 25: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 26: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 27: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 28: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 29: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 30: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 31: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
Page 32: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Inbound Methodology

Page 33: How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers

Before you go…

(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com

Slide deck:

Inbound Marketing Assessment:

http://www.landscapeleadership.com/assessment


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