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Inbound marketing is based on the concept of earning the attention of prospects and making your company more easily found online by producing content your customers value. In contrast, cold-calling, direct mail, radio advertisements, sales fliers and other forms of traditional advertising are considered “outbound marketing". Inbound marketing is effective because you put your company in position to be found when your prospects need you. Your website, social media, blogging and search engine optimization (SEO) each play a key role in a cohesive inbound marketing strategy, and in this presentation, we’ll talk about: - Changes you can make on your website so it appeals to prospects who are at different points in the buying-cycle. - Now that you have people visiting your website, now what? How do you turn that traffic into actual leads and customers? - How to create compelling offers and strong call-to-actions (CTAs) to capture leads with your website. - How to nurture leads into actual customers using email and social media. - How to set up an analytics and reporting system so you truly understand what your marketing dollars are getting you.
Citation preview
How to Use
Inbound Marketingto Convert Website Traffic into Qualified Leads and Customers
Chris HeilerFounder & President
NOW WHAT?
WHAT’S NEXT?
Inbound Methodology
Traffic
Inbound Methodology
Inbound Methodology
Inbound Methodology
75 to 90% of people visiting
your website are not ready to
buy--they are in fact-finding
mode
Mr. and Mrs. Homeowner
Mr. and Mrs. Murray
Inbound Methodology
Inbound Methodology
Understanding the Buying-CycleTop of the funnel
Middle of the funnel
Bottom of the funnel
Just looking, thanks
More information please
Show me!
DemonstrationsConsultations
Estimates/ProposalsDesign
Coupons
Blog subscribersNewsletter subscribers
Facebook fansDownload a Tip Sheet
White papersE-books
Case studiesGuides
Templates
Inbound Methodology
Nurture Leads Through the Buying-CycleTop of the funnel
Middle of the funnel
Bottom of the funnel
Just looking, thanks
More information please
Show me!
DemosConsultations
Estimates/ProposalsDesignCoupon
Blog subscribersNewsletter subscribers
Facebook fansDownload a Tip Sheet
White papersE-books
Case studiesWebinars
Live workshop
Inbound Methodology
Before you go…
(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com
Slide deck:
Inbound Marketing Assessment:
http://www.landscapeleadership.com/assessment
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