Tonja Deegan@tvdeegan

Linda Sellers@linda_sellers

Setting the stage:

Think of your favorite blogger….

• How did you get to know that blogger?

• What information did you look for when you discovered her?

• What do you know about her now?

What the About page does:

• Informs the reader – sets the tone and expectations

• Connect bloggers to each other

• Helps PR make decisions and inform clients

Where to start:

• First person vs. third person (About vs. Media Kit)

• Real name vs. pen name (and how to avoid ”Dear Mommy Blogger”)

Where to start:

• What is the reader looking for?

• What do you want them to know?

• Is it about the blog or about you (or both?)

The basics:

• Traditional work experience

• Education

• Family information

• Storytelling

More about you:

• Top posts

• Interests, dislikes

• Personality

Extras:

• Photos

• Videos

• Lists

• Links (i.e. food blogger – yelp reviews, travel blogger – trip map, etc.)

For PR

• Brands you've worked with

• Types of products, services that interest you

• What doesn't interest you

• Limits, charges, nuances

Contact preferences

• Form vs. email

• Other methods: Twitter, Skype, IM