Transcript
Page 1: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Real Estate Agents:5 Social Media Marketing Tips

Page 2: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips
Page 3: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Benefits of Social Promotions for Real Estate Agents

Promote your listings to new markets with little to no extra cost2

1 Reach new customers, through friends and family of current clients

3 Develop longer lasting relationships with your clients

4 Obtain a deeper understanding of your prospective clients

5 Generate more leads and sales

Page 4: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Benefits of Wishpond Social Campaigns on Facebook, Twitter, Website, Mobile

Socially share your listing to friends of fans on Facebook; followers on Twitter

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1 Easy to use: 5 steps to set-up

3 Easy and fun to enter for participants

4 No technical skills required

6 Great ROI, including new emails

5 3rd Party apps make Facebook contests legal

Page 5: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

5 Social Marketing Campaign Tactics

Photo Contest on Facebook2

1 Vote Contest on Twitter

3 Sweepstakes on Twitter

4 Video Contest on Facebook

5 Pinterest Tab on Facebook

Page 6: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Vote Contest on Twitter1

Page 7: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

● A Vote Contest is very simple.

● Entrants vote on options you provide.

● After an entrant votes, a tweet is sent to their followers.

● This spreads the reach of your contest exponentially.

Vote Contest on Twitter

Page 8: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Photo Contest on Facebook

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Page 9: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

● Photo Contests are great marketing tools for realtors.

● Entrants upload a photo of the topic you provide.

● With the right legal fine print, you can reuse this user-generated content in future marketing.

● After an entrant submits their photo, a post is sent to their Facebook status.

● This spreads the reach of your contest to friends of Fans.

Photo Contest on Facebook

Page 10: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Sweepstakes on Twitter3

Page 11: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

● A Sweepstakes is very simple.

● Entrants submit their email to enter.

● You can "follow-gate" the contest - that is, entrants must follow you on Twitter to enter.

● You can "like-gate" the contest thru Facebook.

● After entering, a tweet is sent to the participant's followers.

Sweepstakes on Twitter

Page 12: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Video Contest on Facebook4

Page 13: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

● Video Contests have a higher barrier to entry.

● They have incredible impact to your marketing, as they can be videos about your listing, your neighbourhood, or anything related to your real estate sales.

● Contestants upload a video on your topic.

● Entrants' videos spread to their friends on Facebook.

● Tip: make the prize valuable to entice more entrants.

Video Contest on Facebook

Page 14: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Pinterest Tab on Facebook5

Page 15: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

● Many realtors have Pinterest Pages.

● A Pinterest Page can be used to:

○ show photos of your listings

○ show photos of your neighborhood

○ show beautiful reno ideas

○ and more

● Cross-promote it on your Facebook Page by adding a Pinterest Tab.

Pinterest Tab on Facebook

Page 16: How to be a Top Real Estate Agent: 5 Social Marketing Campaign Tips

Thank you for viewing!

Contact us at [email protected] for a personal social marketing consultation.

wishpond.com

Presented by:Krista BunskoekPR & Content Marketing ManagerWishpondT: @wishpondF: wishpond