This presentation has been designed to aid

you with one crucial decision:

Selecting your Real Estate Agent

Choosing the right real estate agent may

make or save you thousands of dollars

OUR MISSION

“To be better today than we

were yesterday”

It will be our pleasure to serve you!

Welcome To Elliott Shiner First

National Real Estate Mt Druitt.

Elliott Shiner First National was established in 1981 we started off as a

husband and wife team and since then has gone from strength to strength

living by the company motto “We’re listening”.

Offering a personal approach to real estate service the First National Real

Estate reputation is founded on a proud tradition of not only achieving but

also surpassing the aims set for it by its clients.

The business owned and operated by Angela & Peter Elliott and son Aaron

Shiner comprises over 12 personnel and operates from fully refurbished

modern premises in Beames Avenue Mt Druitt

We welcome the opportunity to discuss your plans and trust our local

knowledge and expertise will be of benefit to you.

Should you choose Elliott Shiner First National Mt Druitt, you are not only

choosing an agent - you are choosing a friend!

10 Important Questions

Please find below ten of the most important questions that should be considered

when selling your home. If you are seeing a number of agents it might be an idea to

use this as an agenda to your meeting. It may save you time, provide the meeting

with structure and determine the most suitable agent for you. After all if you don’t

have the best representing you, you can’t expect the best results.

• What do you know about your agent?

• Where do buyers come from? How will a person find your home?

• How will your home be marketed? Why is that style of marketing

best for your home?

• What are the internet capabilities of your agency?

• How will the right buyers be found and how will the highest price

be achieved?

• How can a print media help the marketing of your home further?

• Are you locked into all agents even if they aren’t doing the right

job?

• What happens when a buyer looks through your home?

• How long does it take to get a property on the market?

• What are the next steps?

Steps For Selling Your Home

Selling a home is a complex procedure. Whether it’s your first time, or you’re an

experienced seller, it’s very easy to forget things and feel overwhelmed. While you

should always feel comfortable asking questions, the following ‘event roadmap’

might help keep you on track:

Step 1: Prior to listing your property for sale

• Select an agent

• Sign an agency agreement with your agent

• Arrange a contract for sale through your solicitor or conveyancer

Step 2: Listing your property for sale

• Agent receives a copy of your contract of sale from your solicitor

• Agent prepares marketing campaign & advertising materials

• Prepare your home for buyer inspections (see following page)

• Agent conducts buyer inspections and provides you with feedback

• Agent negotiates a sale price to your satisfaction

Step 3: Accepting the offer

• Offer is accepted by you and agent communicates this to the buyer

• Agent accepts an initial deposit from buyer and contracts are signed

(in some cases)*

• Contracts exchanged with cooling-off period (5 business days)

• Cooling-off period ends, buyer pays balance of 10% deposit, which

means you are SOLD

Step 4: Settlement of your home

• Settlement period begins (usually 42 days* from this date)

• Pack and organise your move

• Move to your new home by the settlement date

Preparing Your Home For Sale

Inside presentation

• Ensure your house is clean and tidy.

• Think about hiring furniture or employing the talents of an interior

designer.

• Make sure all doors work well (handles turn and lock smoothly and

doors don’t jam).

• Open curtains to allow as much light in as possible. Turn lights on.

• Remove clutter.

• Rub lavender oil into door-jambs to provide a soothing clean smell.

Outside presentation

• Replace all cracked/broken glass.

• Make sure all gates work well (handles turn and lock smoothly and

doors don’t jam).

• Clean out gutters.

• Replace broken fences/missing palings.

• Mow the lawns and mulch where necessary.

Inspections/Open homes

• Try to be out of the home when buyers inspect as they will feel more

comfortable.

• Make sure the home is a comfortable temperature.

• Brew some coffee before each inspection (freshly ground is best) –

the aroma creates pleasant associations for buyers.

• Ensure your agent knows what makes your house a home – explain

why it has that special ‘feel’ for you, point out its highlights. This will

also help the photographer

Which Agent Do You Choose?

Selling property is fraught with danger. Knowing whom to choose

is a tough decision.

The right agent can mean the difference of thousands of dollars and the

alleviation of immense frustration and stress.

The problem home sellers face, is which company to choose. Everyone says

they are the best – but how do you decide who really is the best?

ASK OUR PAST AND PRESENT CLIENTS WHAT THEY THINK!

Ask the sellers who dealt with the agent you’re thinking of selecting:

• Did the real estate agent live up to their promises?

• Did they receive the highest price? After all - the main purpose

of an agent is to get the best price possible .

• Were they happy with the service they received?

See What Our Clients Say About

Elliott Shiner First National...

We would like to thank you for the excellent job you did in

selling our house. As with most homeowners, selling a

property was always going to be an emotional event!

Aaron gave us a realistic market appraisal & was able to

sell our property in the first week that it was listed- for the

price we were hoping for. Your staff were fantastic- always

1 step ahead of us & consistently following through with

any promises they had made. We were kept up to date

about the sale & marketing strategies & continually

received information showing us where & how our home

was being marketed.

We were happy with the service and

obvious expertise that Aaron and the

sales team showed. We were very

surprised at how quickly you were able to

sell our house, and we can only put that

down to the great team work from Elliott

Shiner First National.

“You took the Risk out of selling”

When I was thinking who I was going to sell my house

with in old Mount Druitt the choice was made with

ease after speaking to a few different agents, Angela

was the clear stand out as she was someone I felt I

could trust to give me the straight advice ,every thing

she said she was going to do she did but not just that

she went out of her way & did more then had needed

to make sure I was looked after. 11/10 great job well

done!

Everytime You See One Of Our Sold Signs You

Know There Are Happy Clients Behind Them!

As a buyer there is a lot of unknowns when trying to find

the right house I had spoken to many agents in my quest to

find “the right one” & that’s where Justin & Elliott Shiner

come into it from the initial point of contact Justin knew

exactly what I was looking for & searched high & low to

find me the right property, all I can say is I would

recommend Justin & the team to anyone looking to buy,

you took the stress out of buying

“The next house we buy, will be through you”

In regards to the sale of our home we would like to

thank your sales team for all you help, patience and

support given throughout the sale of this property.

Felipe Martin proved to be a great salesperson and

along the way showed friendship towards ourselves.

He was kind enough to come out to our house to go

through the signing of the contract and took us out to

see the property at numerous days and times of the

week.

We are pleased that we choose Elliott Shiner First

National to sell our property on Luxford Road Whalan.

We were always kept fully informed with all aspects

of the selling of the house. We cannot fault your office

in the polite and friendly day to day contact with us

and we would not hesitate to recommend the staff at

Elliott Shiner First National who made the sale of our

home easy.

“They made it look so easy”

“A Picture Tells A 1000 Words”

It’s a common saying: “Pictures Tell a 1000 Words”.

When you are choosing an agent to sell your most valuable asset, you need to know the

agency you are selecting has the runs on the board. Or simply put – gets the job done.

It’s a fact, more people choose Elliott Shiner First National when selling their home.

Don’t judge people by what they say they are going to do, look at what they actually do.

We like to let our track record speak for itself.

SOLD PROPERTIES

4 Odealia Cres

Sold for full price

63 Wehlow St

Sold within a week

51 Ropes Creek Rd

Sold in 5 days - full price

21 Talmiro St

Sold For 32K over reserve

Why Use the Elliott Shiner Team

INNOVATIVE MARKETING

Typical Real Estate advertising is not enough these days. Marketing involves more than just

placing an ad in the paper. Our strategic marketing focuses on capturing all buyers in the

market at any one time. Choosing Elliott Shiner First National means your property will be

exposed to thousands of buyers 24 hours a day. Elliott Shiner First National brings more

buyers to your door. This means that we always get the best possible price for your home.

RESPECT FOR YOU AND YOUR PROPERTY

Your agents protect your privacy and your reasons for selling. Buyers will never be

encouraged to offer a low price for your home. We encourage you to mystery shop our

agency to see how we place such a high importance on respecting home sellers and

protecting their interests.

ACCESSIBILITY

We understand in this competitive time we have to make it easy for people to buy. That’s

why we don’t open to suit ourselves, but we open when it is convenient for our valued

clients.

TEAM WORK

When you select Elliott Shiner First National you don’t just hire one of us you receive

another 5 very qualified experts handling your biggest asset, so as a team we are working

to a common goal in getting your house SOLD.

HONESTY

When we show your property for inspection I will always be up front & honest with you no

matter what the purchaser may say. That way you will never have to make an uninformed

decision.

The Team That Will Deliver Results

When you choose Elliott Shiner First National Real Estate Mt Druitt to sell your home, you

don’t just get one sales person, you get the expertise of 5 highly trained salespeople. With

a team of 5 the Elliott Shiner First National’s Sales team is one of the largest in the area.

The right people in the right roles at the right time.

Lawrence Wilkinson

Sales Consultant

Barbara Cameron

Administration

Manager & Database

co-ordinator

Helen Clark

Sales Consultant

Angela Elliott

Client Service

Specialist

Aaron Shiner

Listing agent

Selling agent

A Few Things You Should Know About

Elliot Shiner First National...

• Aaron Shiner is the number one Listing Agent in Australia for the

First National network of over 400 offices.

• Our office has been established for over 25 years

• In depth local knowledge with over 44 years of combined

experience in your area

• We have the largest sales team in the area

• Experience and consistent results

• Creative selling strategies - Thinking outside the square

• Constant feedback

• Elliott Shiner has been involved in over 1500 property

transactions in the past 10 years

A Personal Message From

Aaron Shiner

In today’s competitive real estate market it is important to understand the importance

marketing plays in the sales process. It is not enough these days to simply place a photo or

two and a few descriptive words on a window display or the internet.

The correct marketing of a property is integral to achieving a successful sale result. A

comprehensive marketing plan can mean the difference of many thousands of dollars in

the final selling price.

When you engage Elliott Shiner First National Real Estate to sell your most valuable asset

you can be assured of receiving cutting edge innovative marketing. Our research has

shown that the more buyers you reach, the greater the chance of securing a buyer who

will pay a premium price for the property. You can’t sell a secret, so to speak!

We understand the importance of leaving no stone unturned when searching for a buyer

for one of our owners homes. Facilitating exposure through the right mediums ensures we

maximize our chances of achieving a premium price. After all, anyone can sell property,

but selling it for the best possible price is a different matter.

We not only believe in our marketing strategies but know from research conducted over

the years that these strategies work.

That is why we can say with confidence, “we bring more buyers to

your door” Which means we will always get the best possible price

for your home.

When you appoint Elliott Shiner First National Real Estate you’ll

find it is a matter of commitment.

Thank you for considering our agency. Rest assured should we be

chosen to market your property you will receive the full attention,

interest and involvement of our entire organization. We will give

you the finest service available and achieve the highest price

possible for you. You have my personal guarantee on that!

Thanks

Aaron ShinerAaron ShinerAaron ShinerAaron Shiner

Pricing Guidelines:

What is your property worth?

• What you paid for your property does not affect its value.

• The amount of cash you need from the sale of your property

does not affect its value.

• What you want for your property does not affect its value.

• What another real estate agent says your property is worth does

not affect its value.

• What a property Appraiser says your property is worth does not

affect its value.

The Value of your property is determined by what a BUYER is

willing to pay in Today’s Market based on comparing your

property to others currently SOLD in the market.

Buyers Always Determine Value

A Few Words On Pricing

Do Not List with the Real Estate agent who

gives you the highest price.

Consumer reports have stated:

“Expect the agent to suggest a price range, but don’t let that frame you in.

Be aware that some devious agents will, at first, suggest a very handsome price.

Then, after they have the listing and the house hasn’t sold,

They’ll come back with a pitch to lower the price”

If you bought IBM stock five years ago and wanted to sell it today, would you

call your stockbroker and TELL HIM that you insist on selling at a 200% profit,

or would you ask him to tell you what the market price is? This is the same

principle with the Elliott Shiner team and their market analysis of your

property.

The team at Elliott Shiner prepares a thorough, well researched computerized

market analysis on EVERY listing. They also suggest a pre inspection & pre

appraisal before setting the final listing price. As a result, they sell their

listings at very close to asking price. It’s a part of a service you pay for.

Our Marketing Programme

Our marketing programme is facilitated through both the

electronic & print media spectrums.

Real Estate Jargon Explained

Contract of Sale

Contains the details of your home and the conditions of sale. You should organise a

contract of sale through your solicitor as soon as possible. Even if you don’t know which

agent you’re going to choose, preparing your contract as early as possible means that your

property will be advertised sooner and buyers will be able to see it earlier.

Cooling Off Period

Once you’ve accepted an offer, a 5 day cooling-off period begins. This allows the buyer to

conduct building and pest inspections, their solicitor to review the contract. If you’re

selling by auction, there is no cooling-off period. A 10% deposit is paid on the spot and

contracts are exchanged immediately.

Good-will Deposit (Initial deposit)

A buyer will put down a good-will deposit in order to secure the property during their

cooling-off period. This is usually 0.25% of the agreed sale price. If the buyer pulls out for

any reason (except death or mental disability), you keep this deposit.

Deposit

At the end of the cooling-off period, the buyer must pay their remaining deposit (10%). The

deposit cheque is held by your agent in a Trust account.

Exchange Contracts

Once the full 10% deposit is paid, your agent will get you to sign the contract. The buyer

signs an identical copy and both are sent to each other’s solicitor. If either party backs out,

they are liable for the deposit.

Settlement Period

Once contracts are exchanged, the settlement period begins (usually 42 days from the

date of exchange). You can then use this time to find another home (if you haven’t

already), organise your finances and move out.

Settlement

The buyer pays the balance of the purchase price and picks up the keys. Normally your

bank and solicitor will take their fees out of the settlement proceeds and issue you a

cheque for the remainder. Your real estate agent will probably take their commission and

fees from the deposit and send you a cheque for the balance.

www.elliottshiner.com.au