How Social Media Management

is driving Channel Shift

Simon Smith Sales Director

@GOSSInteractive

Just some of our clients

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Published 12th June 2013

Interviewed 420 people in 318 unique

organisations from the public sector.

82% of those who participated in our survey

ranked Social Media as Very Important or

Important to their channel shift strategy.

Participants by Seniority %

0% 10% 20% 30% 40%

Other

Chief Executive

Head of Department

Director

Manager

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@GOSSInteractive

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@GOSSInteractive

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@GOSSInteractive

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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Nm2H3kKMSn64QM&tbnid=yDIe0H9O3iJ2jM:&ved=0CAUQjRw&url=http%3A%2F%2Fchilledscribbler.com%2Funlock-writers-block-task-216-social-media-experience%2F&ei=s1lgUpGBGYKRtQaBx4Fo&bvm=bv.54934254,d.bGE&psig=AFQjCNHzNF5rSlvdVVLZycxwf9lsOq7MTA&ust=1382132505973700

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=mcvMp03U6ifznM&tbnid=KTQo3ndBhzfwnM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.imd.gov.in%2Fmausam%2Fpress_news_main.htm&ei=sltgUuvWEcLYswab9oGIAw&psig=AFQjCNHiFaMzuwcxCX1pB7BXxE4YPBPjoA&ust=1382132988438794

@G

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SIn

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cti

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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Oz__ucZU1YjWWM&tbnid=QDX0Ft17CxBjSM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.financialdirector.co.uk%2Ffinancial-director%2Ffeature%2F2115988%2Fgetting-mix&ei=AF1gUqWeJoKKtAa8zIGQBA&bvm=bv.54934254,d.bGE&psig=AFQjCNED05SrbiW7FeN3PnfLibkj39X-qA&ust=1382133324726205

@GOSSInteractive

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3hDBBBMSyBnFHM&tbnid=0nqiRzBRRoQH6M:&ved=0CAUQjRw&url=http%3A%2F%2Findesignsecrets.com%2Fpushing-the-panic-button-effect.php&ei=pl9gUqTnEIzNsgao7oGwBQ&bvm=bv.54934254,d.bGE&psig=AFQjCNHSSvpOmfZlwuqctg5zrEnH3lh0Fw&ust=1382133985025060

http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=PaOhTqsXY05VtM&tbnid=n1dPIk-TGveEEM:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fwww.huntlogo.com%2Fklm-logo%2F&ei=UhS2UZ23Mu2c0wWNpYG4Bw&psig=AFQjCNFxe0NwaSpqN2kmZVJ-38F6uQjkJA&ust=1370973650881090

www.gossinteractive.com/social

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Thank you

www.gossinteractive.com/social